Retail Advertising
Harry & David, Leading US food gift retailer, selected BrightSign for their first digital sign implementation in the arrival hall of the newly-opened Jackson County Airport in Medford, Oregon. The digital sign is seen by 300,000 passengers a year and invites visitors to take a tour of the nearby Harry & David plant and to "Taste Something Delicious" both during the tour and at the company's Country Village retail store.
Why Harry & David Selected BrightSign:
- Stunning HD video quality
- Reliable solid-state non-PC platform
- Interactivity to demo products
- Networking ability
BrightSign Implementation
- Portrait mounted 42-inch flat panel display mounted in a custom-built enclosure for the display and BrightSign.
- Digital video content was created in true high-definition 1080 MPEG video format
- Future plans are to utilize the BrightSign Network Manager to allow for continual content updating via a simple Internet connection
The display had to play video repeatedly in stunning high definition, be a hands-off operation, and recover quickly from power failures. We were attracted to BrightSign because of the inherent value. Plus, not having a PC to reboot after power outages means we are completely hands-off of the playback unit. Future scalability and remote operations seem very easy.
- Chris Robinson, Director of Corporate Television, Harry & David
Installed Digital Sign
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BrightSign mounted within the display enclosure
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Interactive Museum Exhibits
Achieved Goals
- High reliability
- Affordable product
- Greatly save on maintenance time & costs
- Top-quality video
- Looping video and interactive support using unique controls
BrightSign Implementations
- Over 45 BrightSign driven looping and interactive exhibits installed throughout the aquarium
- Wide-range of unique interactive exhibits from buttons and rotating levers to touch walls and motion sensors
- Most exhibits support switches to control playback in English and Spanish for video and audio
BrightSign provides video quality comparable to more expensive and complicated solutions, but with much greater reliability. Its interactive capabilities have enabled us to install more interactivity into our exhibits than ever before.
- Paul Cain, E.I.A. Technical Coordinator, Monterey Bay Aquarium
To learn more about Monterey Bay Aquarium BrightSign implementations, click here for their Case Study.
All About Otters Exhibit
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Two levers initiate the switch between river and sea otter video playback.
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Back View: Two purple Roku BrightSigns installed above, control the video playback based on the lever switching inputs.
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Who's Hiding in the Kelp Exhibit*
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Touch wall to find the hiding fish displayed on the video dive card. As each fish is found, it lights up. Once all are found, a video is played.
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Back view: BrightSign units playback the dive card images and reward videos. They also control the buttons, touch wall and LED lighting around each hidden fish.
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*Exhibit designed and constructed by NMA, LLC
Outdoor Video Art Display
BrightSign Implementation
- Four permanent video display built into the sidewalk have been installed outside the newly refurbished Howick Place, London
- These displays are Flasma's first weather-proof outdoor models installed anywhere in the world
- BrightSign players provide input to the screens, delivering synchronised video footage created by acclaimed British artist Idris Khan
- BrightSign scripts ensure the content is synchronised, according to the artist's wishes, at seven o'clock every morning.
In the past we have used PC based solutions with various different software packages installed. BrightSign offered much better value-for-money while providing simplicity and a good range of features, all in a small, cost effective package. The quality of the players is outstanding. We really appreciated the excellent support from the Roku team and in particular their fast response times.
- Flasma Manager Chris Porter
Synchronized Public Exhibits
Achieved Goals
- Easily synchronize multiple displays
- Affordable solution
- High quality video and images
BrightSign Implementation
- Public exhibit called "Invisible Work" at International Triennial Apeldoorn
- 60 synchronized BrightSign units project various aerial views of the Netherlands onto the floor for a 600sq meter display
- 3 additional BrightSign units power video wall displays to complement the aerial views
There are several systems on the market, but none could do this job so perfectly as Roku's HD600 - and within our initial budget estimate.
- Han Klein Kranenbarg, Director of Hecla BV
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BrightSign's synchronization and the innovative projection implementation enabled high creativity without exceeding budgets.
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The floor-projected display of 60 synchronized players cycled through 10 different aerial views of the Netherlands and complemented a video wall of corresponding landscapes driven by 3 additional BrightSign controllers.
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Networked Remote Content Delivery
Achieved Goals
- Deliver targeted content to a multitude of travel agency locations
- Easily implement and manage multiple network groups
- Affordable networking solution
BrightSign Implementations
- Promote tour packages using video digital signs throughout Belgium
- Manage three networking groups based on local language to deliver targeted content and promotions
- Implemented 100 networked displays
The challenge for us was to be able to connect the BrightSign units in a networked environment that could change dramatically between one travel agency and another. We've been able to accomplish this easily because of the simplicity of the online network management interface and flexibility of the HD2000 itself.
- Alain Kisiel, General Manager of Avitour
Profit-Generating Advertising
Achieved Goals
- Quality HD video
- Simple content updates
- Maintenance free
- Revenue generating solution
BrightSign Implementation
- Looping HD video and still image displays near checkouts
- Initial implementation started in March to 500 stores in 13 markets
- Ad space is sold to major brands
Menu Board Advertising
As part of the overall construction of the new Yankee Stadium, Legends Hospitality Management required an eye-catching, colorful, animated visual solution that would enhance its menu boards and promote the brands it sells at 19 concession stands throughout the venue. Diversified Media Group (DMG) was enlisted to integrate high-quality digital signage systems that fulfilled the goals of delivering excellent high definition (HD) image and video quality that could be updated over a network, while at the same time being quick and easy to install. The company selected the BrightSign HD210 playlist playback system for each of the 19 locations.
Why Diversified Media Group Selected BrightSign:
- Straightforward installation and operation was required to meet short deadlines for implementation
- Extremely high HD quality resolution was a key factor to effectively market concession products
- Reliable solid-state non-PC platform were required as the digital signs are installed in an open air environment
- Networking ability was a major objective as the content updates will be done remotely
BrightSign Implementation
- 19 BrightSign HD210s have been installed at each concession stand in the stadium promoting menu items and providing stadium messaging
- DMG faced a huge challenge of integrating the signage in just five short weeks before opening day - BrigthSign met that challenge with its simple and easy to use platform.
- Each of the HD210's were easily installed out of sight behind the video screens and have proven their high reliability even in the open air environments in which they're installed.
- Future plans are to utilize the networking feature of BrightSign HD210 to provide remote content updating via a simple Internet connection.
The BrightSign HD210 product is extremely reliable, our client is very happy and they love the gorgeous playback - that was one of their big drivers.
- Melillo, President, Diversified Media Group
Entertainment/Recreation
Lucky Strike Lanes and Lounges introduced the upscale boutique bowling experience six years ago, and have now added BrightSign media players to deliver high quality video artwork complementing their trademark cocktails, private lanes and sophisticated menu. BrightSign Network Management enables art displays and promotional messages to be coordinated, from California to New York.
We selected BrightSign for this implementation specifically because it's so easy to install, configure and extend. The outstanding video quality was also a key factor; as was the intuitive remote content management solution.
- Thomas Martino, ITMIS CEO
Challenges
- Display static and video artwork in a new way within bowling lanes and throughout the venue
- Update and distribute content remotely
- Effective management of the visual projection and playback, its timing and scheduling
- Avoid the cost and complexity of personal-computer based solutions
BrightSign Benefits
- Outstanding output quality - each artist's work is shown in the highest quality resolution for 8-12minutes per day, seven days a week
- Simple to manage and coordinate content in individual digital signage locations at each venue.
- BrightSign Network Manager makes remote configuration and management a breeze
BrightSign Implementation
- End-Customer: Lucky Strike Lanes
- Integrator: ITMIS
- Project: Four separate Lucky Strike Lanes venues networked for content updates
- BrightSign Solution:
- 16 BrightSign units installed in 4 locations nationwide
- BrightSign Network Manager for remote content updates
- 1080i video and image playback
- Distribution system interface to deliver artwork to any TV in the venue
Nightclub
At the VIP Room Theater, one of the most famous Paris nightclubs, BrightSign digital sign controllers have been installed in coffee tables with 32-inch screens set horizontally into the table top. Video clips and playlists are updated remotely over the Internet using the BrightSign Network Manager. What's more, users can send messages in real time to each table with their cellular phone using standard SMS text messaging.
The simplicity and ease of use of the BrightSign Network Manager application was decisive in our decision to select BrightSign. It's the best merge I know between Internet technologies and digital signage.
- Jérôme Hérard, L'île des Médias Managing Director
Project Challenges
- Combining high-quality video with text content from SMS Messages
- Update content remotely
- Avoid the cost and complexity of PC based solutions
- Deliver stellar video and image quality
BrightSign Benefits
- Stellar 1080 HD resolution
- Supports Zones
- Supports Text Messages delivered via the Internet
- Offers the best solutions in Internet technologies and digital signage
- Solid-State Design for easy integration into unique displays
BrightSign Implementation
- End-Customer: VIP Room Theater in Paris, France
- Integrator: L'île des Médias
- Project: Built-in Coffee Table Digital Signage with SMS Text Messaging Interactivity
- BrightSign Solution:
- Six BrightSign units
- BrightSign Network Manager
- 1080i Video and image playback
- Interactivity via text messaging and RSS Feed
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Retail
FNAC, France’s largest retail chain of
personal computers, books and music, added an expansive digital signage
network as part of the company’s ongoing commitment to provide their customers with an
enhanced shopping experience. A network of 1,500+ BrightSign controllers are the vanguard of a project delivering
coordinated content and stellar playback quality to some 3,000 displays at 80 of FNAC’s
retail stores strategically located throughout France. At the project’s completion, as many as 4,000 BrightSign
units will be installed at FNAC outlets across nine European countries.
With its extremely reliable and feature-rich solid-state media players, BrightSign has reached a milestone in the digital signage industry as it allows system integrators to offer powerful and cost- effective digital sign solutions to retailers as never before.
- Michel Baronnier, CEO of TMM Communication
Key Facts
Integration Company: TMM Communication
Industry: Retail Chain
Location: 80 FNAC retail stores throughout France & additional outlets throughout Europe
Project: Networked digital sign displays installed across all 80 retail stores in France for in-store promotions including ticket sales, TV sales and other products.
BrightSign Solution
- 1,500 BrightSign players drive more than 3,000 digital displays in 80 FNAC retail locations throughout France.
- An additional 1,500 BrightSign units have also been installed outside of France in major retail outlets throughout Europe
- The BrightSign players are all networked and managed from FNAC’s head office using BrightSign Network and a customized software interface designed by integrator TMM specifically for FNAC.
- 1080i Video and image playback
Project Challenges
- Deliver coordinated messages to thousands of displays across the chain
- Dynamically display and update information about events or concerts with images and video clips
- Support plans to expand the network across nine countries
BrightSign Benefits
- Simple and reliable remote management
- Quality, integrity and reliability reinforce FNAC brand values
- Future-proofed: able to expand with network growth and support tomorrows standards-based televisions and monitors
The digital signage solution TMM designed for FNAC using BrightSign players was the recipient of the 2010 Golden Screen Award (Ecrans d’Or) for the best digital signage installation in the retail category by the French Digital Signage Association, APCAD.
Synchronized Museum Exhibits
More than 100 BrightSign-powered interactive video screens have been installed as part of major refurbishment at the Netherlands Literary and Documentation Museum in The Hague. Bringing to life the stories of Dutch and Flemish authors and poets In the Pantheon gallery, an audio-visual wall of fame features 100 literary figures from 1000 years of history. Further BrightSign units drive DLP projectors and kiosk-style installations.
Key Facts
Design/Integration Companies: Visual Hardware Services BV, interior architects and designers Opera Amsterdam, audio visual production, MuseumStudio, Amsterdam.
Industry: Museums & galleries
Location: Letterkundig Museum (Literary and Documentation) in den Haag, Netherlands
Project: Continuous video/soundscape spans 100 interactive LCD displays in the Writer’s Pantheon; 8 fully-featured HD1010 players are used for large video projected displays; 7 specially designed booths allow visitors to watch related movies and plays; listen to famous poems or prose readings.
BrightSign Solution
- 100 LCD displays powered by BrightSign HD810 interactive sign controllers, synchronized via serial ports using Media Controller
- HD410 interactive media players built into seven specially designed booths
- 8 fully-featured HD1010 players drive large video projected displays
- Simple implementation of interactivity using BrightAuthor’s simple-to-write play lists that easily assign playback of media to buttons and other general-purpose devices.
- Internal memory can be used to track and capture usage statistics, to better understand how users are interacting with the displays
Challenges
- Synchronization of high-quality presentations involving hundreds of displays
- Responsive and versatile interactivity
- Play back of multiple media types: audio, video and still images
- Network management to schedule power-on/off with Museum open hours
Benefits
- Precise alignment and synchronization
- Stellar HD video quality
- Implementation of interactivity using simple-to-write play lists that easily assign playback of media to buttons and other general-purpose devices.
- Tracking and capture of usage statistics, to better understand how users are interacting with the display
- Networked control and central management
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