BrightSign Players Bundled with Wovenmedia's Place-based Media Services Improve Medical Clinic's Waiting Room Experience

Enter the average medical waiting room and your typical entertainment resources will likely include a few newsstand magazines and a selection of brochures on how to manage high cholesterol. The wait to see the doctor can feel like an eternity. Given a doctor's desire to see his or her patients in a relaxed and comfortable state, many practices are striving to improve the waiting room experience. Sharing relevant health information and entertainment with their patients, without wasteful print materials, is another common goal. Wovenmedia realized that combining their cloud-based video software platform withBrightSign® network-enabled Full HD digital signage players would enable affordable and engaging delivery of HD-quality, rights-cleared video content that both informs and entertains patients.

Key Facts

Industry: Medical

Location: 21 Clinicas Mi Doctor locations in Dallas and Houston, Texas

Integrator: Clinic staff or outside contractors

Installation

Each clinic has one or two BrightSign HD210 digital signage players, a commercial grade HD monitor and a wired or wireless Internet connection

Challenges

  • Improve the waiting room experience
  • Directly promote clinic/hospital products and services to targeted audiences
  • Provide valuable health and wellness information in an engaging format
  • Deliver HD-quality images and video
  • Support live video and social media streaming
  • Ensure network reliability
  • Cost-effective and energy efficient

Benefits

  • Timely and relevant video messaging can be easily updated via standard network connection
  • Installed clinics have reported improved waiting room patient/visitor satisfaction
  • Enhanced patient/visitor awareness of available products and services as compared to traditional brochure method
  • High network reliability and low power requirements
  • Delivers Full HD-quality video

BrightSign Solution

  • BrightSign HD210 controllers deliver looping content and Full HD video
  • Through BrightSign simple networking, Wovenmedia's Video Publishing Service is linked to each media player
  • BrightSign network-enabled players can be used for remote content updates via Wovenmedia's cloud-based system

Pull-Quote

"We chose BrightSign controllers because they help us keep the Wovenmedia service affordable while allowing us to deliver the highest levels of video quality and network reliability. Although the installations in Mi Doctor clinics are relatively new, clinic staff has been very pleased with the broadcast-quality of the HD video, the ability to easily pull from a pool of shared general entertainment and health-specific content, as well as their new ability to target specific audiences with valuable health and wellness information in an engaging format."- Susie Opare-Abetia, Co-Founder and CEO of Wovenmedia