{"id":13020,"date":"2025-10-29T10:43:54","date_gmt":"2025-10-29T14:43:54","guid":{"rendered":"https:\/\/www.brightsign.biz\/?post_type=case-study&p=13020"},"modified":"2025-10-29T10:43:55","modified_gmt":"2025-10-29T14:43:55","slug":"brightsign-built-in-powers-ghd-interactive-beauty-displays","status":"publish","type":"case-study","link":"https:\/\/www.brightsign.biz\/en\/case-study\/brightsign-built-in-powers-ghd-interactive-beauty-displays\/","title":{"rendered":"BrightSign Built-In Powers GHD\u2019s Interactive Beauty Displays"},"content":{"rendered":"\n\n \n
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Bright<\/strong>Sign Built-In Powers GHD\u2019s Interactive Beauty Displays<\/h1>\n<\/div> <\/div>\n \n\n \n
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Bright<\/strong>Sign Built-In Powers GHD\u2019s Interactive Beauty Displays<\/h1>\n <\/div>\n \n\n \n
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Overview<\/h2>\n

Global beauty leader GHD<\/a> is a household name in premium hair styling tools, competing in a fast-growing market projected to exceed $38B by 2030<\/a>. GHD aimed to reinforce its brand and improve in-store visibility. Their goal was to design displays that merged interactive technology with product exploration, empowering customers to test, learn, and buy with confidence.<\/p>\n

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The Challenge<\/h3>\n

GHD envisioned an interactive kiosk that would showcase product content behind mirrored glass, enhanced by sensor technology to respond dynamically to shopper behavior. But the mirrored glass created a significant hurdle: Traditional displays lost more than half their brightness once glass was applied, making content nearly invisible.<\/p>\n

To succeed, GHD needed a purpose-built digital signage solution that could deliver crystal-clear visuals, integrate seamlessly with sensor technology, and scale across retail environments in Europe.<\/p>\n

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The Solution<\/h3>\n

GHD partnered with retail integrator Lime Retail<\/a> to bring the concept to life, selecting BrightSign\u2019s Built-In technology as the foundation of the new display. The team deployed Bluefin<\/a> 21.5-inch High-Bright displays featuring mirrored glass, each running BrightSignOS\u2122 embedded directly inside the screen.<\/p>\n

This all-in-one design eliminated extra hardware, minimized cabling, and delivered the reliability and security that BrightSign is known for. Paired with Nexmosphere<\/a> presence and lift-and-learn sensors, the display responded to how shoppers interacted with products, triggering lighting and content changes as they approached or picked up products, creating an engaging, guided discovery experience.<\/p>\n\n \n <\/div> \n\n \n <\/section> \n\n\n\n\n\n

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Key Installations<\/h4>\n