{"id":3365,"date":"2020-03-05T23:01:40","date_gmt":"2020-03-06T04:01:40","guid":{"rendered":"https:\/\/brightsign2425.wpenginepowered.com\/?post_type=news_event&p=3365"},"modified":"2024-05-31T12:47:17","modified_gmt":"2024-05-31T16:47:17","slug":"brightsign-powers-cannabis-dispensary","status":"publish","type":"news_event","link":"https:\/\/www.brightsign.biz\/en\/about\/press-events\/brightsign-powers-cannabis-dispensary\/","title":{"rendered":"BrightSign Powers Cannabis Dispensary"},"content":{"rendered":"

BrightSign, LLC<\/a>\u00ae<\/sup>, the global market leader in digital signage media players, today announced its collaboration with\u00a0Onward Content<\/a>\u00a0and\u00a0Ping HD<\/a>\u00a0to integrate digital signage in\u00a0Lightshade\u2019s cannabis dispensaries<\/a>. Lightshade is a Colorado-based premier dispensary of recreational and medical cannabis products. Each of the company\u2019s eight dispensaries is outfitted with screens that deliver rich educational content to create the desired ambiance of each location, and to educate customers about the wide range of products available for purchase.<\/p>\n

\u201cIn-store screens are an important element of Lightshade’s ongoing effort to provide the best educational and learning opportunities for customers and patients in the retail environment,\u201d said Lisa Farrimond-Gee, Lightshade\u2019s director of marketing and corporate social responsibility. \u201cWorking with trusted partners such as BrightSign, Ping HD, and Onward Content provides us with a perfect turnkey solution for content management and digital delivery.\u201d<\/p>\n

Onward Content \u2013 a creative firm specializing in production of\u00a0educational videos<\/a>\u00a0for the cannabis industry \u2013 created a vast array of informative videos, menu boards and custom branded content. In total, more than 160 video assets have been produced to-date, with more on the way.<\/p>\n

\u201cEducation is critical to ensuring a positive experience with cannabis. Being able to reach the consumer directly in the dispensary with dynamic content through digital signage is key to achieving that,\u201d said Julie Batkiewicz, Onward Content\u2019s executive producer. \u201cWe produced an extensive library of informative and custom content for Lightshade that enables them to not only educate, but also promote the brand and products.<\/p>\n

Each Lightshade dispensary has screens seamlessly integrated into the store\u2019s d\u00e9cor \u2013 some are located in the lobby, while others are located in the bud bay. Ping HD\u2019s\u00a0EngagePHD<\/a>\u00a0content management software (CMS) is used to manage content across the entire network, pushing content to 22 BrightSign LS Series 4 media players distributed across all eight of Lightshade\u2019s retail locations.<\/p>\n

\u201cWe frequently push new content to each location, which requires that we use hardware that\u2019s reliable and works every time \u2013 that\u2019s what drew us to BrightSign,\u201d said Dave Petricig, Ping HD\u2019s director of channel sales. \u201cWith BrightSign, we\u2019re assured that each video asset displays as intended, every time.\u201d<\/p>\n

To maximize the unique presentation of 160+ video assets created by Onward Content, more than 40 playlists are rotated several times each week, ensuring that no two screens in a single dispensary display the same content simultaneously. This ensures content is never stale, and that each customer enjoys a fresh experience whenever they enter the store.<\/p>\n

For more information about BrightSign\u2019s complete portfolio of digital signage products, visit\u00a0BrightSign’s website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

BrightSign-powered digital signage elevates the customer experience in Colorado’s cannabis dispensaries<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"_searchwp_excluded":""},"class_list":["post-3365","news_event","type-news_event","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brightsign.biz\/en\/wp-json\/wp\/v2\/news_event\/3365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brightsign.biz\/en\/wp-json\/wp\/v2\/news_event"}],"about":[{"href":"https:\/\/www.brightsign.biz\/en\/wp-json\/wp\/v2\/types\/news_event"}],"wp:attachment":[{"href":"https:\/\/www.brightsign.biz\/en\/wp-json\/wp\/v2\/media?parent=3365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}