{"id":14221,"date":"2026-09-09T14:44:24","date_gmt":"2026-09-09T18:44:24","guid":{"rendered":"https:\/\/www.brightsign.biz\/?page_id=14221"},"modified":"2026-09-16T14:51:22","modified_gmt":"2026-09-16T18:51:22","slug":"guia-sobre-el-futuro-de-la-senalizacion-basada-en-ia-en-el-sector-de-la-restauracion-rapida-qsr","status":"publish","type":"page","link":"https:\/\/www.brightsign.biz\/es\/industry\/restaurants\/future-of-qsr-ai-driven-signage-guide\/","title":{"rendered":"Gu\u00eda sobre el futuro de la se\u00f1alizaci\u00f3n basada en IA en los restaurantes de comida r\u00e1pida"},"content":{"rendered":"<section\n  id=\"hero-block_a3794edd6292dba807c8989e3424506d\"\n  class=\"hero custom-block\"\n  data-form-url=\"\"\n>\n  <!-- Backgrounds: cover full section, center position (extended via SCSS) -->\n        <div id=\"hero-desktop-background\" style=\"background-image: url('https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/qsr-ai-guidebook-desktop-hero-v1.1-1920x900.jpg'); background-size: cover; background-position: center center; background-repeat: no-repeat;\"><\/div>\n        <div id=\"hero-mobile-background\" style=\"background-image: url('https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/qsr-ai-guidebook-desktop-hero-v1.1-1920x900.jpg'); background-size: cover; background-position: center center; background-repeat: no-repeat;\"><\/div>\n  \n  <div class=\"hero-gradient\" aria-hidden=\"true\"><\/div>\n  <div class=\"block-inner medium\">\n    <div class=\"block-inner-content grid-x grid-margin-y\">\n\n      <!-- MOBILE-only layout -->\n      <div class=\"cell small-12 show-for-small-only\">\n        \n        \n        \n        \n        <ul class=\"custom-breadcrumb\"><li>El futuro de la restauraci\u00f3n r\u00e1pida<\/li><\/ul><div class=\"mobile-content form-content\"><h1>Maximiza los ingresos con <strong>Se\u00f1alizaci\u00f3n basada en inteligencia artificial<\/strong><\/h1>\n<p>Descubre c\u00f3mo los restaurantes de comida r\u00e1pida est\u00e1n adoptando la tecnolog\u00eda para crear experiencias m\u00e1s atractivas, m\u00e1s personalizadas y m\u00e1s eficientes.<\/p>\n<\/div><div class=\"basic-button blue\"><a href=\"#download\" target=\"_self\">CONSIGUE LA GU\u00cdA <i class=\"fa-solid fa-chevron-right\"><\/i><\/a><\/div>      <\/div>\n      <!-- end MOBILE-only -->\n\n      <!-- DESKTOP text cell -->\n      <div class=\"cell small-12 medium-12 large-6 hide-for-small-only\">\n        \n        <ul class=\"custom-breadcrumb\"><li>El futuro de la restauraci\u00f3n r\u00e1pida<\/li><\/ul><h1>Maximiza los ingresos con <strong>Se\u00f1alizaci\u00f3n basada en inteligencia artificial<\/strong><\/h1>\n<p>Descubre c\u00f3mo los restaurantes de comida r\u00e1pida est\u00e1n adoptando la tecnolog\u00eda para crear experiencias m\u00e1s atractivas, m\u00e1s personalizadas y m\u00e1s eficientes.<\/p>\n<div class=\"basic-button blue\"><a href=\"#download\" target=\"_self\">CONSIGUE LA GU\u00cdA <i class=\"fa-solid fa-chevron-right\"><\/i><\/a><\/div>      <\/div>\n      <!-- end DESKTOP text cell -->\n\n      <!-- DESKTOP form\/video cell -->\n      <div class=\"cell small-12 medium-12 large-6 center-play hide-for-small-only\">\n        \n              <\/div>\n      <!-- end DESKTOP form\/video cell -->\n\n    <\/div><!-- .block-inner-content -->\n  <\/div><!-- .block-inner -->\n<\/section><!-- hero -->\n\n\n\n\n\n<section id=\"factoids-block_a2dacd87d7b3e451c0d7534616f20a68\" class=\"factoids custom-block\">\n\n<div class=\"block-inner medium grid-x\">\n\n\n<div class=\"cell small-12 medium-12 large-3 factoid-intro show-for-large\">\n   <h3>Los restaurantes de comida r\u00e1pida del futuro<\/h3>\n<\/div>\n\n\n<div class=\"cell small-12 medium-12 large-9\">\n<div class=\"grid-x grid-padding-x\">\n\n\n<div class=\"cell small-6 medium-6 factoid-intro hide-for-large\">\n   <h3>Los restaurantes de comida r\u00e1pida del futuro<\/h3>\n<\/div>\n\n\n<div class=\"cell small-6 medium-6 large-4 factoid-item\">\n    <div class=\"logo-container\">\n\t    <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/icon-display-growth-arrow.svg\" alt=\"http:\/\/Line%20drawn%20icon%20of%20a%20display%20screen%20and%20upward%20trending%20bar%20graph\" \/>\n    <\/div>\n   <h3>80%<\/h3>\n   <p>Afirman que la tecnolog\u00eda aporta una ventaja competitiva\u00b9<\/p>\n\n\n<\/div>\n\n<div class=\"cell small-6 medium-6 large-4 factoid-item\">\n    <div class=\"logo-container\">\n\t    <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/icon-customer-menu.svg\" alt=\"http:\/\/Line%20drawn%20icon%20of%20a%20person%20in%20front%20of%20a%20menu%20display\" \/>\n    <\/div>\n   <h3>60%<\/h3>\n   <p>est\u00e1n dando prioridad a la experiencia del cliente\u00b9<\/p>\n\n\n<\/div>\n\n<div class=\"cell small-6 medium-6 large-4 factoid-item\">\n    <div class=\"logo-container\">\n\t    <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/icon-drive-thru-menu-car.svg\" alt=\"http:\/\/Line%20drawn%20icon%20of%20a%20car%20in%20a%20drive%20thru%20line%20beside%20a%20menu%20board\" \/>\n    <\/div>\n   <h3>70%<\/h3>\n   <p>de las ventas de los restaurantes de comida r\u00e1pida proceden del servicio de drive-thru\u00b2<\/p>\n\n\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><!-- block-inner -->\n\n<\/section><!-- hero -->\n\n\n\n\n\n\n<section id=\"request\" class=\"media-text custom-block dark medium-top small-bottom\" >\n    <div class=\"dot-in\"><\/div><!-- dot-in -->\n    <div class=\"block-inner medium grid-x left\">\n    \n        <div class=\"cell small-12 medium-12 large-6 mediatext-content default-checks\">\n            <div aria-hidden=\"true\" class=\"blue-dot\"><\/div>\n                                                    <h3>M\u00edralo en acci\u00f3n<\/h3>\n<p>Mira el v\u00eddeo para ver un adelanto de <em>Se\u00f1alizaci\u00f3n digital basada en la inteligencia artificial: el futuro de los restaurantes de comida r\u00e1pida<\/em>.<\/p>\n<p><strong>Descarga la gu\u00eda completa<\/strong> para descubrir por qu\u00e9 los propietarios de restaurantes afirman que la tecnolog\u00eda les proporciona una ventaja competitiva y c\u00f3mo se puede utilizar la inteligencia artificial para impulsar un rendimiento cuantificable.<\/p>\n<blockquote><p>Con las opiniones de Jack Rudland, responsable de desarrollo empresarial de BrightSign, sobre el futuro de la se\u00f1alizaci\u00f3n digital en los restaurantes de comida r\u00e1pida.<\/p><\/blockquote>\n                        \n                            <div class=\"basic-button blue\">\n                    <a href=\"#download\" target=\"_self\">\n                        DESCARGA TU EJEMPLAR                    <\/a>\n                <\/div><!-- basic-cta -->\n                        \n                    <\/div><!-- mediatext-content -->\n        \n        <div class=\"cell small-12 medium-12 large-6 form-wrapper center-play\">\n                            <!-- Normal form on all devices -->\n                                                        <div class=\"mediatext-image no-blue\">\n        <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/ai-driven-digital-signage-teaser-thumbnail-750x440.jpg\" alt=\"Miniatura de v\u00eddeo de una gu\u00eda titulada &quot;Se\u00f1alizaci\u00f3n digital basada en IA: el futuro de los restaurantes de comida r\u00e1pida&quot;\" \/>\n            <\/div><!-- mediatext-image -->\n                                                \n                                <!-- Video Modal Markup using hero.php classes -->\n                    <div class=\"mediagrid-modal reveal full\" id=\"video-1227458259\" data-reveal data-close-on-click=\"true\">\n                        <div class=\"mediagrid-modal-inner\">\n                            <iframe src=\"\" data-src=\"https:\/\/player.vimeo.com\/video\/1227458259?autoplay=1\" frameborder=\"0\" allowfullscreen allowtransparency allow=\"autoplay\"><\/iframe>\n                            <button class=\"close-button\" data-close aria-label=\"Cerrar modal\" type=\"button\">\n                                <i class=\"fa-sharp fa-regular fa-xmark\"><\/i>\n                            <\/button>\n                        <\/div>\n                    <\/div>\n                    <button class=\"play-modal\" data-open=\"video-1227458259\" aria-controls=\"video-1227458259\" aria-haspopup=\"dialog\" tabindex=\"0\"><\/button>\n                    <\/div><!-- form-wrapper -->\n        \n    <\/div><!-- block-inner -->\n<\/section><!-- media-text -->\n\n\n\n\n\n<section id=\"download\" class=\"media-text custom-block dark none-top none-bottom\" data-form-url=\"https:\/\/content.brightsign.biz\/l\/1011161\/2026-08-31\/51dcb?page_name=qsr-guide\">\n    <div class=\"dot-in\"><\/div><!-- dot-in -->\n    <div class=\"block-inner medium grid-x right\">\n    \n        <div class=\"cell small-12 medium-12 large-6 mediatext-content default-checks\">\n            <div aria-hidden=\"true\" class=\"blue-dot\"><\/div>\n                                                    <h2>\u00bfQu\u00e9 hay dentro?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14932\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/qsr-guidebook-tablet-thumbnail-e1788967898383.png\" alt=\"Pantalla de una tableta en la que se muestra la portada de una gu\u00eda titulada \" width=\"300\" height=\"220\" \/><\/p>\n<ul>\n<li>Cuatro formas en las que la se\u00f1alizaci\u00f3n basada en inteligencia artificial mejora el rendimiento de forma cuantificable, desde la experiencia de los clientes hasta la eficiencia en las \u00e1reas de servicio.<\/li>\n<li>C\u00f3mo la detecci\u00f3n de la mirada, de objetos y de movimientos convierte un panel de men\u00fa en un motor de recomendaciones en tiempo real.<\/li>\n<li>Por qu\u00e9 los paneles de men\u00fa son el lugar m\u00e1s eficaz para que los restaurantes de comida r\u00e1pida empiecen a impulsar sus ingresos.<\/li>\n<li>Qu\u00e9 se necesita para cerrar el ciclo entre las pantallas de la zona de atenci\u00f3n al p\u00fablico y los sistemas de la zona de servicio.<\/li>\n<\/ul>\n<p>Rellena el formulario para descargar la gu\u00eda completa y descubrir exactamente c\u00f3mo las principales marcas de restauraci\u00f3n r\u00e1pida est\u00e1n conectando sus pantallas a datos en tiempo real.<\/p>\n                        \n                        \n                    <\/div><!-- mediatext-content -->\n        \n        <div class=\"cell small-12 medium-12 large-6 form-wrapper\">\n                            <!-- Normal form on all devices -->\n                                    <h3 class=\"form-title\">Descargar la gu\u00eda<\/h3>\n                                                    <div class=\"mg-form-embed\">\n                        <!-- To be populated dynamically via JS -->\n                    <\/div>\n                                        \n                    <\/div><!-- form-wrapper -->\n        \n    <\/div><!-- block-inner -->\n<\/section><!-- media-text -->\n\n\n\n\n\n\n<section id=\"bsn\" class=\"full-width-cta custom-block\">\n\n<div class=\"block-inner medium grid-x\">\n\n<div class=\"cell small-12 medium-8\">\n    <h4>Carteler\u00eda digital para restaurantes y QSR<\/h4>\n<p>Consulta la gama de productos y soluciones de se\u00f1alizaci\u00f3n digital de BrightSign para restaurantes con servicio completo y establecimientos de comida r\u00e1pida.<\/p>\n<\/div><!-- medium-8 -->\n\n<div class=\"cell small-12 medium-4 content-right\">\n    <div class=\"basic-button blue\"><a href=\"https:\/\/www.brightsign.biz\/es\/industria\/restaurantes\/\" target=\"_self\">SABER M\u00c1S<i class=\"fa-solid fa-chevron-right\"><\/i><\/a><\/div>\n<\/div><!-- medium-4 -->\n\n<\/div><!-- block-inner -->\n\n<\/section><!-- hero -->\n\n\n\n\n\n<section id=\"blog\" class=\"media-text custom-block dark large-top small-bottom\" >\n    <div class=\"dot-in\"><\/div><!-- dot-in -->\n    <div class=\"block-inner medium grid-x left\">\n    \n        <div class=\"cell small-12 medium-12 large-6 mediatext-content default-checks\">\n            <div aria-hidden=\"true\" class=\"blue-dot\"><\/div>\n                            <h4>Seis \u00e1reas para una se\u00f1alizaci\u00f3n digital m\u00e1s inteligente en cada punto de contacto<\/h4>\n                                                    <p>La mayor\u00eda de las pantallas de los restaurantes de comida r\u00e1pida muestran el mismo contenido est\u00e1tico en bucle, sin relaci\u00f3n alguna con lo que realmente est\u00e1 ocurriendo delante de ellas.<\/p>\n<p>Descubre c\u00f3mo la se\u00f1alizaci\u00f3n digital basada en inteligencia artificial convierte cada punto de contacto en una herramienta interactiva que reacciona en tiempo real y genera resultados cuantificables.<\/p>\n                        \n                            <div class=\"basic-button blue\">\n                    <a href=\"https:\/\/www.brightsign.biz\/es\/blog\/la-senalizacion-digital-mas-inteligente-para-restaurantes-de-servicio-rapido-impulsada-por-ia-en-cada-punto-de-contacto\/\" target=\"_self\">\n                        LEER BLOG                    <\/a>\n                <\/div><!-- basic-cta -->\n                        \n                            <ul class=\"list-links\">\n                                        <li class=\"basic-cta\">\n                        <a href=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/brightsign-ai-powered-qsr-infographic.pdf\" target=\"_blank\">\n                            <span class=\"\">\n                                DESCARGAR INFOGRAF\u00cdA                            <\/span>\n                            <i class=\"fa-solid fa-chevron-right\"><\/i>\n                        <\/a>\n                    <\/li>\n                                    <\/ul>\n                    <\/div><!-- mediatext-content -->\n        \n        <div class=\"cell small-12 medium-12 large-6 form-wrapper\">\n                            <!-- Normal form on all devices -->\n                                                        <div class=\"mediatext-image default-bg\">\n        <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/qsr-infographic-diagram-3.2-750x689.png\" alt=\"Infograf\u00eda isom\u00e9trica a vista de p\u00e1jaro de la distribuci\u00f3n de un restaurante de comida r\u00e1pida en la que se muestran seis zonas resaltadas en las que se puede utilizar la se\u00f1alizaci\u00f3n digital, con un texto superpuesto que dice: &#039;Seis zonas de un restaurante de comida r\u00e1pida en las que la IA mejora la experiencia y los resultados&quot;.&quot;\" \/>\n            <\/div><!-- mediatext-image -->\n                                                \n                    <\/div><!-- form-wrapper -->\n        \n    <\/div><!-- block-inner -->\n<\/section><!-- media-text -->\n\n\n\n\n\n    <section id=\"full-width-text-block_a706de83df48bcaf8e0c1569833cf2ee\" class=\"full-width-text custom-block dark small-top none-bottom default-htags default-lists\">\n\n        <div class=\"block-inner medium\">\n\n        <hr \/>\n<h6>Referencias<\/h6>\n<p><sup>1. Asociaci\u00f3n Nacional de Restaurantes. (2026). <em>Situaci\u00f3n del sector de la restauraci\u00f3n en 2026<\/em>. Consultado el 31 de agosto de 2026, en <a href=\"https:\/\/restaurant.org\/research-and-media\/research\/research-reports\/state-of-the-industry\/\" target=\"_blank\" rel=\"noopener\">https:\/\/restaurant.org\/research-and-media\/research\/research-reports\/state-of-the-industry\/<\/a><\/sup><br \/>\n<sup>2. Klein, D. (1 de octubre de 2025). <em>Informe sobre el servicio de drive-thru de QSR\u00ae de 2025<\/em>. Revista QSR. Consultado el 31 de agosto de 2026, en <a href=\"https:\/\/www.qsrmagazine.com\/story\/the-2025-qsr-drive-thru-report\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.qsrmagazine.com\/story\/the-2025-qsr-drive-thru-report\/<\/a><\/sup><\/p>\n\n        \n        <\/div><!-- block-inner -->  \n\n        \n    <\/section><!-- full-width-text -->  \n\n\n\n<div class=\"wp-native-block block-outer\"><div class=\"block-inner medium\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":32,"featured_media":14228,"parent":724,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"class_list":["post-14221","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brightsign.biz\/es\/wp-json\/wp\/v2\/pages\/14221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brightsign.biz\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.brightsign.biz\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.brightsign.biz\/es\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brightsign.biz\/es\/wp-json\/wp\/v2\/comments?post=14221"}],"version-history":[{"count":7,"href":"https:\/\/www.brightsign.biz\/es\/wp-json\/wp\/v2\/pages\/14221\/revisions"}],"predecessor-version":[{"id":14279,"href":"https:\/\/www.brightsign.biz\/es\/wp-json\/wp\/v2\/pages\/14221\/revisions\/14279"}],"up":[{"embeddable":true,"href":"https:\/\/www.brightsign.biz\/es\/wp-json\/wp\/v2\/pages\/724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brightsign.biz\/es\/wp-json\/wp\/v2\/media\/14228"}],"wp:attachment":[{"href":"https:\/\/www.brightsign.biz\/es\/wp-json\/wp\/v2\/media?parent=14221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}