{"id":13180,"date":"2025-12-04T10:00:00","date_gmt":"2025-12-04T15:00:00","guid":{"rendered":"https:\/\/www.brightsign.biz\/?page_id=13180"},"modified":"2026-03-24T15:01:28","modified_gmt":"2026-03-24T19:01:28","slug":"kunstmatige-intelligentie","status":"publish","type":"page","link":"https:\/\/www.brightsign.biz\/nl\/solutions\/artificial-intelligence\/","title":{"rendered":"Kunstmatige intelligentie (AI)"},"content":{"rendered":"<section\n  id=\"hero-block_17e121e469a51b64240f90e60b18fd2b\"\n  class=\"hero custom-block\"\n  data-form-url=\"\"\n>\n  <!-- Backgrounds: cover full section, center position (extended via SCSS) -->\n        <div id=\"hero-desktop-background\" style=\"background-image: url('https:\/\/www.brightsign.biz\/wp-content\/uploads\/2025\/12\/AI_Header_2560x964px-1920x900.jpg'); background-size: cover; background-position: center center; background-repeat: no-repeat;\"><\/div>\n        <div id=\"hero-mobile-background\" style=\"background-image: url('https:\/\/www.brightsign.biz\/wp-content\/uploads\/2025\/12\/AI_Header_2560x964px-1920x900.jpg'); background-size: cover; background-position: center center; background-repeat: no-repeat;\"><\/div>\n  \n  <div class=\"hero-gradient\" aria-hidden=\"true\"><\/div>\n  <div class=\"block-inner medium\">\n    <div class=\"block-inner-content grid-x grid-margin-y\">\n\n      <!-- MOBILE-only layout -->\n      <div class=\"cell small-12 show-for-small-only\">\n        \n        \n        \n        \n        <ul class=\"custom-breadcrumb\"><li><a href=\"https:\/\/www.brightsign.biz\/nl\/oplossingen\/\" target=\"_self\">Oplossingen<\/a><\/li><\/ul><div class=\"mobile-content form-content\"><h1>Kunstmatig <strong>Intelligentie<\/strong><\/h1>\n<p>Geef digital signage een nieuwe invulling met AI aan de rand.<\/p>\n<\/div><div class=\"basic-button blue\"><a href=\"#contact\" target=\"\">PRAAT MET EEN EXPERT <i class=\"fa-solid fa-chevron-right\"><\/i><\/a><\/div>      <\/div>\n      <!-- end MOBILE-only -->\n\n      <!-- DESKTOP text cell -->\n      <div class=\"cell small-12 medium-12 large-6 hide-for-small-only\">\n        \n        <ul class=\"custom-breadcrumb\"><li><a href=\"https:\/\/www.brightsign.biz\/nl\/oplossingen\/\" target=\"_self\">Oplossingen<\/a><\/li><\/ul><h1>Kunstmatig <strong>Intelligentie<\/strong><\/h1>\n<p>Geef digital signage een nieuwe invulling met AI aan de rand.<\/p>\n<div class=\"basic-button blue\"><a href=\"#contact\" target=\"\">PRAAT MET EEN EXPERT <i class=\"fa-solid fa-chevron-right\"><\/i><\/a><\/div>      <\/div>\n      <!-- end DESKTOP text cell -->\n\n      <!-- DESKTOP form\/video cell -->\n      <div class=\"cell small-12 medium-12 large-6 center-play hide-for-small-only\">\n        \n              <\/div>\n      <!-- end DESKTOP form\/video cell -->\n\n    <\/div><!-- .block-inner-content -->\n  <\/div><!-- .block-inner -->\n<\/section><!-- hero -->\n\n\n\n\n<div class=\"pill-pad-wrap left\">\n\n    <section id=\"pill-image-text-block_138e20931b293ea141cafc73ff6e805e\" class=\"pill-image-text custom-block dark medium-top medium-bottom\">\n\n        <div class=\"dot-in\"><\/div><!-- dot-in -->\n\n        <div class=\"pill-image-layer grid-x left\">\n\n            <div class=\"cell small-12 medium-6\"><\/div>\n\n            <div class=\"cell small-12 medium-6 pill-bg\">\n\n                <div class=\"pill-bg-image\" style=\"background-image: url( https:\/\/www.brightsign.biz\/wp-content\/uploads\/2025\/12\/ai-retail-v03.jpeg );\"><\/div>\n\n            <\/div><!-- pill-bg -->\n\n        <\/div><!-- pill-image-layer -->\n\n        <div class=\"block-inner medium grid-x left\">\n\n            <div class=\"cell small-12 medium-6 pill-content image-left\">\n\n                \n                    <div class=\"pill-title\">\n                        <h3>AI-ready digitale bewegwijzering implementeren<\/h3>\n                        <div aria-hidden=\"true\" class=\"blue-dot\"><\/div>\n                    <\/div>\n\n                \n                                    <ul>\n<li>Geavanceerde spelers die zijn uitgerust met ge\u00efntegreerde Neural Processing Units (NPU's) voeren AI-toepassingen uit zonder dat dit ten koste gaat van de video- of audiokwaliteit.<\/li>\n<li>Bied realtime inzichten en zorg voor directe personalisatie.<\/li>\n<li>Elimineer vertraging en beveiligingsrisico's van cloudgebaseerde AI met AI aan de rand.<\/li>\n<\/ul>\n                \n                \n            <\/div><!-- pill-content -->\n\n        <\/div><!-- block-inner -->\n\n    <\/section><!-- pill-image-text -->\n\n<\/div><!--pill-pad-wrap -->\n\n\n\n\n\n    <section id=\"full-width-text-block_30bcb0b70f4a1ee28a537230c76a1dd4\" class=\"full-width-text custom-block dark none-top none-bottom brand-htags default-lists\">\n\n        <div class=\"block-inner medium\">\n\n        <h2 style=\"color: #311c6b;text-align: center\">BrightSign brengt AI naar de rand<\/h2>\n        \n        <\/div><!-- block-inner -->  \n\n        \n    <\/section><!-- full-width-text -->  \n\n\n\n\n\n<section id=\"media-text-block_223b58d23585953e56da7e262b7ce3b6\" class=\"media-text custom-block dark none-top none-bottom\" >\n    <div class=\"dot-in\"><\/div><!-- dot-in -->\n    <div class=\"block-inner medium grid-x right\">\n    \n        <div class=\"cell small-12 medium-12 large-6 mediatext-content default-checks\">\n            <div aria-hidden=\"true\" class=\"blue-dot\"><\/div>\n                                                    <p>Onze spelers zijn standaard klaar voor AI en uitgerust met NPU's die zijn ontworpen om AI-modellen effici\u00ebnt aan de rand uit te voeren. Dat betekent:<\/p>\n<ul>\n<li>Real-time informatie zonder dat dit ten koste gaat van de afspeelkwaliteit.<\/li>\n<li>CPU's en GPU's blijven zich richten op waar ze het beste in zijn: het leveren van briljante beelden en geluid.<\/li>\n<li>Flexibele integratie met brightAuthor connected, HTML5 en CMS-platforms van derden.<\/li>\n<li>Toekomstbestendige mogelijkheden waarmee partners hun eigen AI-toepassingen naar ons ecosysteem kunnen brengen.<\/li>\n<\/ul>\n                        \n                        \n                            <ul class=\"list-links\">\n                                        <li class=\"basic-cta\">\n                        <a href=\"https:\/\/www.brightsign.biz\/nl\/lichtteken-spelers\/serie-5\/\" target=\"_self\">\n                            <span class=\"\">\n                                ONTDEK SERIE 5                            <\/span>\n                            <i class=\"fa-solid fa-chevron-right\"><\/i>\n                        <\/a>\n                    <\/li>\n                                        <li class=\"basic-cta\">\n                        <a href=\"https:\/\/www.brightsign.biz\/nl\/lichtteken-spelers\/serie-6\/\" target=\"_self\">\n                            <span class=\"\">\n                                ONTDEK SERIE 6                            <\/span>\n                            <i class=\"fa-solid fa-chevron-right\"><\/i>\n                        <\/a>\n                    <\/li>\n                                    <\/ul>\n                    <\/div><!-- mediatext-content -->\n        \n        <div class=\"cell small-12 medium-12 large-6 form-wrapper\">\n                            <!-- Normal form on all devices -->\n                                                    <div class=\"mediatext-image default-bg\">\n                        <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2025\/12\/AI_Transportation_2_crop-750x440.jpg\" alt=\"Man kijkt naar AI-incheckscherm voor digitale bewegwijzering in het vervoer\" \/>\n                                            <\/div><!-- mediatext-image -->\n                                                            \n                    <\/div><!-- form-wrapper -->\n        \n    <\/div><!-- block-inner -->\n<\/section><!-- media-text -->\n\n\n\n\n\n    <section id=\"full-width-text-block_7158fad86e16c2683b9bb321c74f3a44\" class=\"full-width-text custom-block dark none-top none-bottom brand-htags default-lists\">\n\n        <div class=\"block-inner medium\">\n\n        <h2 style=\"text-align: center\">Hoe AI digitale signage transformeert<\/h2>\n<p style=\"text-align: center\">Ontdek wat er in elke omgeving mogelijk is.<\/p>\n\n        \n        <\/div><!-- block-inner -->  \n\n        \n    <\/section><!-- full-width-text -->  \n\n\n\n\n\n\n\n<section id=\"media-grid-block_7dd499b387d3a399ea08a329ca447a57\" class=\"media-grid custom-block dark small-top small-bottom\">\n\n<div class=\"block-inner medium\">\n\n<div class=\"full-width-text default-htags\">\n\n\n<\/div>\n\n\n<div class=\"grid-x\">\n\n\n<div class=\"mg-cell cell small-12 medium-6\">\n\n    <div class=\"mg-cell-inner item-parent\">\n\n    <div class=\"mg-item-content remove-overlay default-htags default-lists\">\n\n        \n            <div class=\"mg-item-image\">\n\n                <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2025\/12\/AI_Retail_1200x600px_b-900x495.jpg\" alt=\"Privacyfuncties voor AI-mensendetectie toegepast op retailklanten\" \/>\n           \n\n                            <\/div>\n        \n        \n\n            <div class=\"mg-content-top\">\n\n                <h4>Detailhandel<\/h4>\n                                    <ul>\n<li><strong>Blikdetectie:<\/strong> Meet betrokkenheid door te herkennen wanneer shoppers aandacht hebben.<\/li>\n<li><strong>Content targeting:<\/strong> Toon de juiste boodschap op het juiste moment voor elke kijker.<\/li>\n<li><strong>Dynamische promoties:<\/strong> Pas advertenties in realtime aan op basis van voorraad, tijdstip of koopgedrag om hogere conversies te genereren.<\/li>\n<\/ul>\n                                \n\n            <\/div><!-- mg-content-top -->\n\n            <\/div><!-- mg-item-content -->\n\n            <ul class=\"mg-cta-list small-buttons\">\n\n                \n                <li>\n                    <a href=\"https:\/\/www.brightsign.biz\/nl\/industrie\/detailhandel\/\" target=\"_self\">ONTDEK DE DETAILHANDEL<i class=\"fa-solid fa-chevron-right\"><\/i><\/a>\n                <\/li>\n\n                                \n                \n            <\/ul>\n\n    \n    <\/div><!-- mg-cell-inner -->\n\n<\/div><!-- mg-cell -->\n\n\n<div class=\"mg-cell cell small-12 medium-6\">\n\n    <div class=\"mg-cell-inner item-parent\">\n\n    <div class=\"mg-item-content remove-overlay default-htags default-lists\">\n\n        \n            <div class=\"mg-item-image\">\n\n                <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2025\/12\/AI_Transportation_1200x600px-900x495.jpg\" alt=\"Vrouw kijkt naar digitale borden met AI-gezichtsherkenning\" \/>\n           \n\n                            <\/div>\n        \n        \n\n            <div class=\"mg-content-top\">\n\n                <h4>Vervoer<\/h4>\n                                    <ul>\n<li><strong>Real-time reclame:<\/strong> Promoties die worden aangepast aan vlucht-, bus- of treindienstregelingen voor maximale relevantie.<\/li>\n<li><strong>Veiligheidsberichten en spraakgestuurde bewegwijzering:<\/strong> Begeleid reizigers duidelijk en snel, zelfs in drukke omgevingen.<\/li>\n<li><strong>Meting van de dichtheid van de menigte:<\/strong> Ondersteun operators bij het beheren van de verkeersstroom en het verbeteren van de passagierservaring.<\/li>\n<\/ul>\n                                \n\n            <\/div><!-- mg-content-top -->\n\n            <\/div><!-- mg-item-content -->\n\n            <ul class=\"mg-cta-list small-buttons\">\n\n                \n                <li>\n                    <a href=\"https:\/\/www.brightsign.biz\/nl\/industrie\/transport\/\" target=\"_self\">ONTDEK VERVOER<i class=\"fa-solid fa-chevron-right\"><\/i><\/a>\n                <\/li>\n\n                                \n                \n            <\/ul>\n\n    \n    <\/div><!-- mg-cell-inner -->\n\n<\/div><!-- mg-cell -->\n\n\n<div class=\"mg-cell cell small-12 medium-6\">\n\n    <div class=\"mg-cell-inner item-parent\">\n\n    <div class=\"mg-item-content remove-overlay default-htags default-lists\">\n\n        \n            <div class=\"mg-item-image\">\n\n                <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2025\/12\/AI_Finance_1200x600px-900x495.jpg\" alt=\"Man en vrouw kijken naar een touchscreen bij een bank\" \/>\n           \n\n                            <\/div>\n        \n        \n\n            <div class=\"mg-content-top\">\n\n                <h4>Financi\u00ebn<\/h4>\n                                    <ul>\n<li><strong>Intelligente zelfbediening:<\/strong> Gebruik AI-inzichten om transacties te stroomlijnen en wachttijden te verkorten.<\/li>\n<li><strong>Gepersonaliseerde berichten:<\/strong> Lever gerichte aanbiedingen en content op basis van demografische gegevens van klanten.<\/li>\n<li><strong>Gerichte promoties:<\/strong> Moedig klanten aan om tijdens het wachten nieuwe aanbiedingen te ontdekken, zoals creditcards, leningen en andere diensten.<\/li>\n<\/ul>\n                                \n\n            <\/div><!-- mg-content-top -->\n\n            <\/div><!-- mg-item-content -->\n\n            <ul class=\"mg-cta-list small-buttons\">\n\n                \n                <li>\n                    <a href=\"https:\/\/www.brightsign.biz\/nl\/industrie\/financien\/\" target=\"_self\">ONTDEK FINANCI\u00cbN<i class=\"fa-solid fa-chevron-right\"><\/i><\/a>\n                <\/li>\n\n                                \n                \n            <\/ul>\n\n    \n    <\/div><!-- mg-cell-inner -->\n\n<\/div><!-- mg-cell -->\n\n\n<div class=\"mg-cell cell small-12 medium-6\">\n\n    <div class=\"mg-cell-inner item-parent\">\n\n    <div class=\"mg-item-content remove-overlay default-htags default-lists\">\n\n        \n            <div class=\"mg-item-image\">\n\n                <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2025\/12\/AI_Healthcare_1200x600px-900x495.jpg\" alt=\"Verpleegkundige en pati\u00ebnten met digitale bewegwijzering in de wachtkamer\" \/>\n           \n\n                            <\/div>\n        \n        \n\n            <div class=\"mg-content-top\">\n\n                <h4>Gezondheidszorg<\/h4>\n                                    <ul>\n<li><strong>Gepersonaliseerde inhoud:<\/strong> Inclusief realtime wachttijden om de communicatie met pati\u00ebnten en de transparantie te verbeteren.<\/li>\n<li><strong>Bied begeleiding en rustgevende inhoud:<\/strong> Verminder angst en help pati\u00ebnten bij het navigeren door complexe informatie of faciliteiten.<\/li>\n<li><strong>Gerichte educatieve inhoud:<\/strong> Verhoog het bewustzijn en stimuleer gezondere keuzes door middel van leren via het scherm.<\/li>\n<\/ul>\n                                \n\n            <\/div><!-- mg-content-top -->\n\n            <\/div><!-- mg-item-content -->\n\n            <ul class=\"mg-cta-list small-buttons\">\n\n                \n                <li>\n                    <a href=\"https:\/\/www.brightsign.biz\/nl\/industrie\/gezondheidszorg\/\" target=\"_self\">ONTDEK GEZONDHEIDSZORG<i class=\"fa-solid fa-chevron-right\"><\/i><\/a>\n                <\/li>\n\n                                \n                \n            <\/ul>\n\n    \n    <\/div><!-- mg-cell-inner -->\n\n<\/div><!-- mg-cell -->\n\n\n<\/div><!-- grid-x -->\n\n\n<\/div><!-- block-inner -->  \n\n<\/section><!-- ### -->\n\n\n\n\n\n<section id=\"video\" class=\"media-text custom-block dark none-top none-bottom\" >\n    <div class=\"dot-in\"><\/div><!-- dot-in -->\n    <div class=\"block-inner medium grid-x left\">\n    \n        <div class=\"cell small-12 medium-12 large-6 mediatext-content default-checks\">\n            <div aria-hidden=\"true\" class=\"blue-dot\"><\/div>\n                                                    <h3>Een groeiend AI-gericht ecosysteem<\/h3>\n<p>Door partners in staat te stellen AI rechtstreeks op BrightSign-spelers uit te voeren, openen we een wereld aan mogelijkheden: gepersonaliseerde klanttrajecten, contextuele contentoptimalisatie, inzichten in het publiek en echt interactieve ervaringen.<\/p>\n<p><strong>Klik op de video om een demonstratie van AI-objectdetectie te zien.<\/strong><\/p>\n                        \n                        \n                    <\/div><!-- mediatext-content -->\n        \n        <div class=\"cell small-12 medium-12 large-6 form-wrapper center-play\">\n                            <!-- Normal form on all devices -->\n                                                    <div class=\"mediatext-image default-bg\">\n                        <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/03\/brightsign-ai-object-detection-thumb-2-750x440.jpg\" alt=\"BrightSign stand op ISE bevordert AI aan de rand mogelijkheden\" \/>\n                                            <\/div><!-- mediatext-image -->\n                                                            \n                                <!-- Video Modal Markup using hero.php classes -->\n                    <div class=\"mediagrid-modal reveal full\" id=\"video-1176198062\" data-reveal data-close-on-click=\"true\">\n                        <div class=\"mediagrid-modal-inner\">\n                            <iframe src=\"\" data-src=\"https:\/\/player.vimeo.com\/video\/1176198062?autoplay=1\" frameborder=\"0\" allowfullscreen allowtransparency allow=\"autoplay\"><\/iframe>\n                            <button class=\"close-button\" data-close aria-label=\"Modaal sluiten\" type=\"button\">\n                                <i class=\"fa-sharp fa-regular fa-xmark\"><\/i>\n                            <\/button>\n                        <\/div>\n                    <\/div>\n                    <button class=\"play-modal\" data-open=\"video-1176198062\" aria-controls=\"video-1176198062\" aria-haspopup=\"dialog\" tabindex=\"0\"><\/button>\n                    <\/div><!-- form-wrapper -->\n        \n    <\/div><!-- block-inner -->\n<\/section><!-- media-text -->\n\n\n\n\n\n<section id=\"contact\" class=\"media-text custom-block dark none-top none-bottom\" data-form-url=\"https:\/\/content.brightsign.biz\/l\/1011161\/2025-04-23\/3h64g?page_name=ai\">\n    <div class=\"dot-in\"><\/div><!-- dot-in -->\n    <div class=\"block-inner medium grid-x right\">\n    \n        <div class=\"cell small-12 medium-12 large-6 mediatext-content default-checks\">\n            <div aria-hidden=\"true\" class=\"blue-dot\"><\/div>\n                                                    <h2>Praat met een expert<\/h2>\n<p>Met BrightSign is uw signage klaar voor vandaag en toekomstbestendig voor de AI-innovaties van morgen. Stel u voor wat er mogelijk is en maak het vervolgens werkelijkheid, met AI aan de rand.<\/p>\n<p><strong>Neem contact met ons op voor meer informatie over de AI-ready spelers en oplossingen van BrightSign.<\/strong><\/p>\n                        \n                        \n                    <\/div><!-- mediatext-content -->\n        \n        <div class=\"cell small-12 medium-12 large-6 form-wrapper\">\n                            <!-- Normal form on all devices -->\n                                                    <div class=\"mg-form-embed\">\n                        <!-- To be populated dynamically via JS -->\n                    <\/div>\n                                        \n                    <\/div><!-- form-wrapper -->\n        \n    <\/div><!-- block-inner -->\n<\/section><!-- media-text -->\n\n\n\n<div class=\"wp-native-block block-outer\"><div class=\"block-inner medium\">\n<p><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":32,"featured_media":13186,"parent":544,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"class_list":["post-13180","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brightsign.biz\/nl\/wp-json\/wp\/v2\/pages\/13180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brightsign.biz\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.brightsign.biz\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.brightsign.biz\/nl\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brightsign.biz\/nl\/wp-json\/wp\/v2\/comments?post=13180"}],"version-history":[{"count":0,"href":"https:\/\/www.brightsign.biz\/nl\/wp-json\/wp\/v2\/pages\/13180\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.brightsign.biz\/nl\/wp-json\/wp\/v2\/pages\/544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brightsign.biz\/nl\/wp-json\/wp\/v2\/media\/13186"}],"wp:attachment":[{"href":"https:\/\/www.brightsign.biz\/nl\/wp-json\/wp\/v2\/media?parent=13180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}