{"id":14221,"date":"2026-09-09T14:44:24","date_gmt":"2026-09-09T18:44:24","guid":{"rendered":"https:\/\/www.brightsign.biz\/?page_id=14221"},"modified":"2026-09-16T14:51:22","modified_gmt":"2026-09-16T18:51:22","slug":"gids-over-de-toekomst-van-ai-gestuurde-bewegwijzering-in-de-qsr-sector","status":"publish","type":"page","link":"https:\/\/www.brightsign.biz\/nl\/industry\/restaurants\/future-of-qsr-ai-driven-signage-guide\/","title":{"rendered":"Gids over de toekomst van AI-gestuurde bewegwijzering in de QSR-sector"},"content":{"rendered":"<section\n  id=\"hero-block_a3794edd6292dba807c8989e3424506d\"\n  class=\"hero custom-block\"\n  data-form-url=\"\"\n>\n  <!-- Backgrounds: cover full section, center position (extended via SCSS) -->\n        <div id=\"hero-desktop-background\" style=\"background-image: url('https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/qsr-ai-guidebook-desktop-hero-v1.1-1920x900.jpg'); background-size: cover; background-position: center center; background-repeat: no-repeat;\"><\/div>\n        <div id=\"hero-mobile-background\" style=\"background-image: url('https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/qsr-ai-guidebook-desktop-hero-v1.1-1920x900.jpg'); background-size: cover; background-position: center center; background-repeat: no-repeat;\"><\/div>\n  \n  <div class=\"hero-gradient\" aria-hidden=\"true\"><\/div>\n  <div class=\"block-inner medium\">\n    <div class=\"block-inner-content grid-x grid-margin-y\">\n\n      <!-- MOBILE-only layout -->\n      <div class=\"cell small-12 show-for-small-only\">\n        \n        \n        \n        \n        <ul class=\"custom-breadcrumb\"><li>De toekomst van QSR<\/li><\/ul><div class=\"mobile-content form-content\"><h1>Maximaliseer je omzet met <strong>AI-gestuurde bewegwijzering<\/strong><\/h1>\n<p>Ontdek hoe fastfoodrestaurants technologie inzetten om een boeiendere, persoonlijkere en effici\u00ebntere ervaring te bieden.<\/p>\n<\/div><div class=\"basic-button blue\"><a href=\"#download\" target=\"_self\">DOWNLOAD DE GIDS <i class=\"fa-solid fa-chevron-right\"><\/i><\/a><\/div>      <\/div>\n      <!-- end MOBILE-only -->\n\n      <!-- DESKTOP text cell -->\n      <div class=\"cell small-12 medium-12 large-6 hide-for-small-only\">\n        \n        <ul class=\"custom-breadcrumb\"><li>De toekomst van QSR<\/li><\/ul><h1>Maximaliseer je omzet met <strong>AI-gestuurde bewegwijzering<\/strong><\/h1>\n<p>Ontdek hoe fastfoodrestaurants technologie inzetten om een boeiendere, persoonlijkere en effici\u00ebntere ervaring te bieden.<\/p>\n<div class=\"basic-button blue\"><a href=\"#download\" target=\"_self\">DOWNLOAD DE GIDS <i class=\"fa-solid fa-chevron-right\"><\/i><\/a><\/div>      <\/div>\n      <!-- end DESKTOP text cell -->\n\n      <!-- DESKTOP form\/video cell -->\n      <div class=\"cell small-12 medium-12 large-6 center-play hide-for-small-only\">\n        \n              <\/div>\n      <!-- end DESKTOP form\/video cell -->\n\n    <\/div><!-- .block-inner-content -->\n  <\/div><!-- .block-inner -->\n<\/section><!-- hero -->\n\n\n\n\n\n<section id=\"factoids-block_a2dacd87d7b3e451c0d7534616f20a68\" class=\"factoids custom-block\">\n\n<div class=\"block-inner medium grid-x\">\n\n\n<div class=\"cell small-12 medium-12 large-3 factoid-intro show-for-large\">\n   <h3>Snelle-etententen van de toekomst<\/h3>\n<\/div>\n\n\n<div class=\"cell small-12 medium-12 large-9\">\n<div class=\"grid-x grid-padding-x\">\n\n\n<div class=\"cell small-6 medium-6 factoid-intro hide-for-large\">\n   <h3>Snelle-etententen van de toekomst<\/h3>\n<\/div>\n\n\n<div class=\"cell small-6 medium-6 large-4 factoid-item\">\n    <div class=\"logo-container\">\n\t    <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/icon-display-growth-arrow.svg\" alt=\"http:\/\/Line%20drawn%20icon%20of%20a%20display%20screen%20and%20upward%20trending%20bar%20graph\" \/>\n    <\/div>\n   <h3>80%<\/h3>\n   <p>men zegt dat technologie een concurrentievoordeel oplevert\u00b9<\/p>\n\n\n<\/div>\n\n<div class=\"cell small-6 medium-6 large-4 factoid-item\">\n    <div class=\"logo-container\">\n\t    <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/icon-customer-menu.svg\" alt=\"http:\/\/Line%20drawn%20icon%20of%20a%20person%20in%20front%20of%20a%20menu%20display\" \/>\n    <\/div>\n   <h3>60%<\/h3>\n   <p>geven prioriteit aan de klantervaring\u00b9<\/p>\n\n\n<\/div>\n\n<div class=\"cell small-6 medium-6 large-4 factoid-item\">\n    <div class=\"logo-container\">\n\t    <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/icon-drive-thru-menu-car.svg\" alt=\"http:\/\/Line%20drawn%20icon%20of%20a%20car%20in%20a%20drive%20thru%20line%20beside%20a%20menu%20board\" \/>\n    <\/div>\n   <h3>70%<\/h3>\n   <p>van de omzet van QSR-restaurants is afkomstig van de drive-thru\u00b2<\/p>\n\n\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><!-- block-inner -->\n\n<\/section><!-- hero -->\n\n\n\n\n\n\n<section id=\"request\" class=\"media-text custom-block dark medium-top small-bottom\" >\n    <div class=\"dot-in\"><\/div><!-- dot-in -->\n    <div class=\"block-inner medium grid-x left\">\n    \n        <div class=\"cell small-12 medium-12 large-6 mediatext-content default-checks\">\n            <div aria-hidden=\"true\" class=\"blue-dot\"><\/div>\n                                                    <h3>Bekijk het in actie<\/h3>\n<p>Bekijk de video voor een voorproefje van <em>AI-gestuurde digitale signage: de toekomst van fastfoodrestaurants<\/em>.<\/p>\n<p><strong>Download de volledige gids<\/strong> om te ontdekken waarom restaurantexploitanten zeggen dat technologie hen een concurrentievoordeel oplevert en hoe AI kan worden ingezet om meetbare prestaties te realiseren.<\/p>\n<blockquote><p>Met inzichten van Jack Rudland, manager bedrijfsontwikkeling bij BrightSign, over de toekomst van digitale signage in de QSR-sector.<\/p><\/blockquote>\n                        \n                            <div class=\"basic-button blue\">\n                    <a href=\"#download\" target=\"_self\">\n                        DOWNLOAD UW EXEMPLAAR                    <\/a>\n                <\/div><!-- basic-cta -->\n                        \n                    <\/div><!-- mediatext-content -->\n        \n        <div class=\"cell small-12 medium-12 large-6 form-wrapper center-play\">\n                            <!-- Normal form on all devices -->\n                                                        <div class=\"mediatext-image no-blue\">\n        <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/ai-driven-digital-signage-teaser-thumbnail-750x440.jpg\" alt=\"Videominiatuur voor een gids met de titel &quot;AI-gestuurde digital signage: de toekomst van fastfoodrestaurants&quot;\" \/>\n            <\/div><!-- mediatext-image -->\n                                                \n                                <!-- Video Modal Markup using hero.php classes -->\n                    <div class=\"mediagrid-modal reveal full\" id=\"video-1227458259\" data-reveal data-close-on-click=\"true\">\n                        <div class=\"mediagrid-modal-inner\">\n                            <iframe src=\"\" data-src=\"https:\/\/player.vimeo.com\/video\/1227458259?autoplay=1\" frameborder=\"0\" allowfullscreen allowtransparency allow=\"autoplay\"><\/iframe>\n                            <button class=\"close-button\" data-close aria-label=\"Modaal sluiten\" type=\"button\">\n                                <i class=\"fa-sharp fa-regular fa-xmark\"><\/i>\n                            <\/button>\n                        <\/div>\n                    <\/div>\n                    <button class=\"play-modal\" data-open=\"video-1227458259\" aria-controls=\"video-1227458259\" aria-haspopup=\"dialog\" tabindex=\"0\"><\/button>\n                    <\/div><!-- form-wrapper -->\n        \n    <\/div><!-- block-inner -->\n<\/section><!-- media-text -->\n\n\n\n\n\n<section id=\"download\" class=\"media-text custom-block dark none-top none-bottom\" data-form-url=\"https:\/\/content.brightsign.biz\/l\/1011161\/2026-08-31\/51dcb?page_name=qsr-guide\">\n    <div class=\"dot-in\"><\/div><!-- dot-in -->\n    <div class=\"block-inner medium grid-x right\">\n    \n        <div class=\"cell small-12 medium-12 large-6 mediatext-content default-checks\">\n            <div aria-hidden=\"true\" class=\"blue-dot\"><\/div>\n                                                    <h2>Wat zit erin?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14932\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/qsr-guidebook-tablet-thumbnail-e1788967898383.png\" alt=\"Tabletscherm waarop de voorpagina van een gids met de titel \" width=\"300\" height=\"220\" \/><\/p>\n<ul>\n<li>Vier manieren waarop AI-gestuurde digital signage meetbare resultaten oplevert, van de gastbeleving tot de effici\u00ebntie achter de schermen.<\/li>\n<li>Hoe oogbewegings-, object- en bewegingsdetectie een menubord veranderen in een realtime aanbevelingssysteem.<\/li>\n<li>Waarom menuborden voor fastfoodrestaurants de meest effectieve manier zijn om de omzet te stimuleren.<\/li>\n<li>Wat er nodig is om de koppeling tussen de schermen in de zaal en de systemen achter de schermen tot stand te brengen.<\/li>\n<\/ul>\n<p>Vul het formulier in om de volledige gids te downloaden en te ontdekken hoe toonaangevende QSR-merken hun schermen koppelen aan realtime gegevens.<\/p>\n                        \n                        \n                    <\/div><!-- mediatext-content -->\n        \n        <div class=\"cell small-12 medium-12 large-6 form-wrapper\">\n                            <!-- Normal form on all devices -->\n                                    <h3 class=\"form-title\">Download de gids<\/h3>\n                                                    <div class=\"mg-form-embed\">\n                        <!-- To be populated dynamically via JS -->\n                    <\/div>\n                                        \n                    <\/div><!-- form-wrapper -->\n        \n    <\/div><!-- block-inner -->\n<\/section><!-- media-text -->\n\n\n\n\n\n\n<section id=\"bsn\" class=\"full-width-cta custom-block\">\n\n<div class=\"block-inner medium grid-x\">\n\n<div class=\"cell small-12 medium-8\">\n    <h4>Digitale bewegwijzering voor restaurants en QSR<\/h4>\n<p>Bekijk het assortiment digitale signage-producten en -oplossingen van BrightSign voor restaurants met volledige bediening en snelbedieningsrestaurants.<\/p>\n<\/div><!-- medium-8 -->\n\n<div class=\"cell small-12 medium-4 content-right\">\n    <div class=\"basic-button blue\"><a href=\"https:\/\/www.brightsign.biz\/nl\/industrie\/restaurants\/\" target=\"_self\">MEER WETEN<i class=\"fa-solid fa-chevron-right\"><\/i><\/a><\/div>\n<\/div><!-- medium-4 -->\n\n<\/div><!-- block-inner -->\n\n<\/section><!-- hero -->\n\n\n\n\n\n<section id=\"blog\" class=\"media-text custom-block dark large-top small-bottom\" >\n    <div class=\"dot-in\"><\/div><!-- dot-in -->\n    <div class=\"block-inner medium grid-x left\">\n    \n        <div class=\"cell small-12 medium-12 large-6 mediatext-content default-checks\">\n            <div aria-hidden=\"true\" class=\"blue-dot\"><\/div>\n                            <h4>Zes gebieden voor slimmere digitale bewegwijzering op elk contactpunt<\/h4>\n                                                    <p>Op de meeste schermen in snelle-eetgelegenheden wordt steeds dezelfde statische inhoud herhaald, los van wat er daadwerkelijk voor de schermen gebeurt.<\/p>\n<p>Ontdek hoe AI-gestuurde digital signage elk contactmoment omzet in een responsief instrument dat in realtime reageert en meetbare resultaten oplevert.<\/p>\n                        \n                            <div class=\"basic-button blue\">\n                    <a href=\"https:\/\/www.brightsign.biz\/nl\/blog\/de-door-ai-aangestuurde-qsr-slimmere-digitale-signage-op-elk-contactpunt\/\" target=\"_self\">\n                        LEES BLOG                    <\/a>\n                <\/div><!-- basic-cta -->\n                        \n                            <ul class=\"list-links\">\n                                        <li class=\"basic-cta\">\n                        <a href=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/brightsign-ai-powered-qsr-infographic.pdf\" target=\"_blank\">\n                            <span class=\"\">\n                                INFOGRAPHIC DOWNLOADEN                            <\/span>\n                            <i class=\"fa-solid fa-chevron-right\"><\/i>\n                        <\/a>\n                    <\/li>\n                                    <\/ul>\n                    <\/div><!-- mediatext-content -->\n        \n        <div class=\"cell small-12 medium-12 large-6 form-wrapper\">\n                            <!-- Normal form on all devices -->\n                                                        <div class=\"mediatext-image default-bg\">\n        <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/qsr-infographic-diagram-3.2-750x689.png\" alt=\"Isometrische infographic vanuit vogelperspectief van de indeling van een fastfoodrestaurant, met zes gemarkeerde zones waar digitale borden kunnen worden ingezet, en een tekstlaag met de tekst: &#039;Zes zones in een fastfoodrestaurant waar AI de ervaring en resultaten verbetert&quot;\" \/>\n            <\/div><!-- mediatext-image -->\n                                                \n                    <\/div><!-- form-wrapper -->\n        \n    <\/div><!-- block-inner -->\n<\/section><!-- media-text -->\n\n\n\n\n\n    <section id=\"full-width-text-block_a706de83df48bcaf8e0c1569833cf2ee\" class=\"full-width-text custom-block dark small-top none-bottom default-htags default-lists\">\n\n        <div class=\"block-inner medium\">\n\n        <hr \/>\n<h6>Referenties<\/h6>\n<p><sup>1. National Restaurant Association. (2026). <em>De stand van zaken in de horeca in 2026<\/em>. Geraadpleegd op 31 augustus 2026, via <a href=\"https:\/\/restaurant.org\/research-and-media\/research\/research-reports\/state-of-the-industry\/\" target=\"_blank\" rel=\"noopener\">https:\/\/restaurant.org\/research-and-media\/research\/research-reports\/state-of-the-industry\/<\/a><\/sup><br \/>\n<sup>2. Klein, D. (1 oktober 2025). <em>Het QSR\u00ae-rapport over drive-thru's uit 2025<\/em>. QSR Magazine. Geraadpleegd op 31 augustus 2026, via <a href=\"https:\/\/www.qsrmagazine.com\/story\/the-2025-qsr-drive-thru-report\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.qsrmagazine.com\/story\/the-2025-qsr-drive-thru-report\/<\/a><\/sup><\/p>\n\n        \n        <\/div><!-- block-inner -->  \n\n        \n    <\/section><!-- full-width-text -->  \n\n\n\n<div class=\"wp-native-block block-outer\"><div class=\"block-inner medium\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":32,"featured_media":14228,"parent":724,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"class_list":["post-14221","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brightsign.biz\/nl\/wp-json\/wp\/v2\/pages\/14221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brightsign.biz\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.brightsign.biz\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.brightsign.biz\/nl\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brightsign.biz\/nl\/wp-json\/wp\/v2\/comments?post=14221"}],"version-history":[{"count":7,"href":"https:\/\/www.brightsign.biz\/nl\/wp-json\/wp\/v2\/pages\/14221\/revisions"}],"predecessor-version":[{"id":14279,"href":"https:\/\/www.brightsign.biz\/nl\/wp-json\/wp\/v2\/pages\/14221\/revisions\/14279"}],"up":[{"embeddable":true,"href":"https:\/\/www.brightsign.biz\/nl\/wp-json\/wp\/v2\/pages\/724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brightsign.biz\/nl\/wp-json\/wp\/v2\/media\/14228"}],"wp:attachment":[{"href":"https:\/\/www.brightsign.biz\/nl\/wp-json\/wp\/v2\/media?parent=14221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}