{"id":12924,"date":"2025-09-24T11:41:15","date_gmt":"2025-09-24T15:41:15","guid":{"rendered":"https:\/\/www.brightsign.biz\/?p=12924"},"modified":"2025-10-07T17:33:15","modified_gmt":"2025-10-07T21:33:15","slug":"%e5%b1%8f%e5%b9%95%e8%83%8c%e5%90%8e%e7%9a%84%e8%bf%b7%e9%9b%be%e7%b2%89%e7%ac%94-%e9%9b%b6%e5%94%ae%e6%95%b0%e5%ad%97%e6%a0%87%e7%89%8c%e7%9a%84%e5%b4%9b%e8%b5%b7","status":"publish","type":"post","link":"https:\/\/www.brightsign.biz\/zh\/blog\/behind-the-screens-misty-chalk-on-the-rise-of-retail-digital-signage\/","title":{"rendered":"\u5c4f\u5e55\u80cc\u540eBrightSign \u7684 Misty Chalk \u8c08\u96f6\u552e\u6570\u5b57\u6807\u724c\u7684\u5d1b\u8d77"},"content":{"rendered":"<section\n  id=\"hero-block_3f3aeabb6914130d6d763aa23209aa7c\"\n  class=\"hero custom-block\"\n  data-form-url=\"\"\n>\n  <!-- Backgrounds: cover full section, center position (extended via SCSS) -->\n        <div id=\"hero-desktop-background\" style=\"background-image: url('https:\/\/www.brightsign.biz\/wp-content\/uploads\/2025\/09\/retail-podcast-misty-hero-desktop-v1.1-1920x900.jpg'); background-size: cover; background-position: center center; background-repeat: no-repeat;\"><\/div>\n        <div id=\"hero-mobile-background\" style=\"background-image: url('https:\/\/www.brightsign.biz\/wp-content\/uploads\/2025\/09\/retail-podcast-misty-hero-mobile-v1.2-750x900.jpg'); background-size: cover; background-position: center center; background-repeat: no-repeat;\"><\/div>\n  \n  <div class=\"hero-gradient\" aria-hidden=\"true\"><\/div>\n  <div class=\"block-inner medium\">\n    <div class=\"block-inner-content grid-x grid-margin-y\">\n\n      <!-- MOBILE-only layout -->\n      <div class=\"cell small-12 show-for-small-only\">\n        \n        \n        \n        \n        <div class=\"mobile-content form-content\"><h1><strong>\u5c4f\u5e55\u80cc\u540e<\/strong><br \/>\n\u96f6\u552e\u6570\u5b57\u6807\u724c\u7684\u5d1b\u8d77<\/h1>\n<p>\u914d\u5907 BrightSign \u548c\u5ba2\u6237\u5730<\/p>\n<\/div>      <\/div>\n      <!-- end MOBILE-only -->\n\n      <!-- DESKTOP text cell -->\n      <div class=\"cell small-12 medium-12 large-6 hide-for-small-only\">\n        \n        <h1><strong>\u5c4f\u5e55\u80cc\u540e<\/strong><br \/>\n\u96f6\u552e\u6570\u5b57\u6807\u724c\u7684\u5d1b\u8d77<\/h1>\n<p>\u914d\u5907 BrightSign \u548c\u5ba2\u6237\u5730<\/p>\n      <\/div>\n      <!-- end DESKTOP text cell -->\n\n      <!-- DESKTOP form\/video cell -->\n      <div class=\"cell small-12 medium-12 large-6 center-play hide-for-small-only\">\n        \n              <\/div>\n      <!-- end DESKTOP form\/video cell -->\n\n    <\/div><!-- .block-inner-content -->\n  <\/div><!-- .block-inner -->\n<\/section><!-- hero -->\n\n\n\n    <section id=\"full-width-text-block_f4d92e33a9a109c2ccd9b8b2370bb25c\" class=\"full-width-text custom-block dark medium-top none-bottom brand-htags default-lists\">\n\n        <div class=\"block-inner medium\">\n\n        <h2>BrightSign \u7684 Misty Chalk \u8c08\u96f6\u552e\u6570\u5b57\u6807\u724c\u7684\u5d1b\u8d77<\/h2>\n        \n        <\/div><!-- block-inner -->  \n\n        \n    <\/section><!-- full-width-text -->  \n\n\n\n\n\n<section id=\"media-text-block_ff711af304cf20e55a5d136de59bdead\" class=\"media-text custom-block dark none-top none-bottom\" >\n    <div class=\"dot-in\"><\/div><!-- dot-in -->\n    <div class=\"block-inner medium grid-x right\">\n    \n        <div class=\"cell small-12 medium-12 large-6 mediatext-content default-checks\">\n            <div aria-hidden=\"true\" class=\"blue-dot\"><\/div>\n                                                    <p>\u5728\u8fc7\u53bb\u7684\u5341\u5e74\u4e2d\uff0c\u6570\u5b57\u6807\u724c\u5df2\u4ece\u9759\u6001\u5c55\u793a\u6084\u7136\u8f6c\u53d8\u4e3a\u5ba2\u6237\u53c2\u4e0e\u548c\u521b\u6536\u7684\u91cd\u8981\u5f15\u64ce\u3002\u6700\u660e\u663e\u7684\u4f8b\u5b50\u83ab\u8fc7\u4e8e <strong>\u96f6\u552e\u5a92\u4f53\u7f51\u7edc<\/strong>, \u5bf9\u5e7f\u544a\u5546\u800c\u8a00\uff0c\u5e97\u5185\u5c4f\u5e55\u7684\u4ef7\u503c\u4e0d\u4e9a\u4e8e\u7f51\u7ad9\u548c\u793e\u4ea4\u5e73\u53f0\u3002.<\/p>\n<p>\u5728\u4e0a\u4e00\u96c6\u7684 <a href=\"https:\/\/customerland.net\/what-powers-the-retail-media-boom-look-behind-the-screens\/\" target=\"_blank\" rel=\"noopener\">\u5ba2\u6237\u56ed\u5730\u64ad\u5ba2<\/a>, \u5ba2\u6237\u56ed\u5730\u300b\u4e3b\u7f16\u8fc8\u514b-\u8a79\u5df4\u8482\u65af\u5854\uff08Mike Giambattista\uff09\u4e0e\u4ee5\u4e0b\u4eba\u5458\u5171\u540c\u63a2\u8ba8\u4e86\u8fd9\u4e00\u95ee\u9898 <strong>BrightSign \u7f8e\u6d32\u9500\u552e\u526f\u603b\u88c1 Misty Chalk<\/strong>, \u4ed6\u5206\u4eab\u4e86\u8fd9\u4e00\u8f6c\u53d8\u662f\u5982\u4f55\u53d1\u751f\u7684\uff0c\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u6570\u5b57\u6807\u724c\u6b63\u5728\u6210\u4e3a\u96f6\u552e\u5a92\u4f53\u7e41\u8363\u7684\u6838\u5fc3\u652f\u67f1\u3002.<\/p>\n<h5>\u8bf7\u6536\u542c\u5b8c\u6574\u64ad\u5ba2\uff0c\u6216\u7ee7\u7eed\u9605\u8bfb\u672c\u96c6\u5185\u5bb9\u7b80\u4ecb\u3002.<\/h5>\n                        \n                        \n                    <\/div><!-- mediatext-content -->\n        \n        <div class=\"cell small-12 medium-12 large-6 form-wrapper\">\n                            <!-- Normal form on all devices -->\n                                                    <div class=\"mg-code-drop\">\n                        <script src=\"https:\/\/www.buzzsprout.com\/2144132\/episodes\/17116919-what-happens-when-every-screen-knows-your-name.js?container_id=buzzsprout-player-17116919&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>                    <\/div>\n                                        \n                    <\/div><!-- form-wrapper -->\n        \n    <\/div><!-- block-inner -->\n<\/section><!-- media-text -->\n\n\n\n\n\n    <section id=\"full-width-text-block_d0e33054cdb57966154083b01ca4f8a8\" class=\"full-width-text custom-block dark none-top medium-bottom brand-htags default-lists\">\n\n        <div class=\"block-inner medium\">\n\n        <h3>BrightSign \u7684\u4f5c\u7528\uff1a\u4f53\u9a8c\u80cc\u540e\u7684\u57fa\u7840\u8bbe\u65bd<\/h3>\n<p>BrightSign \u957f\u671f\u4ee5\u6765\u4e00\u76f4\u4ee5\u5176 <a href=\"https:\/\/www.brightsign.biz\/zh\/%e4%ba%ae%e7%89%8c%e7%90%83%e5%91%98\/\">\u4e13\u7528\u6570\u5b57\u6807\u724c\u5a92\u4f53\u64ad\u653e\u5668<\/a>, Chalk \u5f3a\u8c03\uff0c\u516c\u53f8\u7684\u4f18\u52bf\u4e0d\u5728\u4e8e\u534e\u800c\u4e0d\u5b9e\u7684\u663e\u793a\u5c4f\uff0c\u800c\u5728\u4e8e\u786c\u4ef6\u7684\u7a33\u5b9a\u6027\u548c\u4e92\u64cd\u4f5c\u6027\u3002Chalk \u5f3a\u8c03\uff0c\u516c\u53f8\u7684\u4f18\u52bf\u4e0d\u5728\u4e8e\u534e\u4e3d\u7684\u663e\u793a\u5c4f\uff0c\u800c\u5728\u4e8e\u786c\u4ef6\u7684\u7a33\u5b9a\u6027\u548c\u4e92\u64cd\u4f5c\u6027\u3002.<\/p>\n<p>\u4e00\u4e2a\u91cd\u8981\u7684\u4f8b\u5b50\u662f\uff1aBrightSign \u7684\u5f00\u653e\u5f0f API \u6218\u7565\u3002\u8fd9\u79cd\u65b9\u6cd5\u5141\u8bb8\u7b2c\u4e09\u65b9\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\u5728 BrightSign \u8bbe\u5907\u4e0a\u65e0\u7f1d\u8fd0\u884c\uff0c\u4f7f\u96f6\u552e\u5546\u548c\u5408\u4f5c\u4f19\u4f34\u80fd\u591f\u5728\u5206\u6563\u7684\u6570\u5b57\u751f\u6001\u7cfb\u7edf\u4e2d\u534f\u8c03\u6d3b\u52a8\u3002\u4ece\u6839\u672c\u4e0a\u8bf4\uff0cBrightSign \u7684\u53c2\u4e0e\u8005\u662f\u5b9e\u73b0\u5f53\u4eca\u793e\u4f1a\u7684\u65e0\u5f62\u57fa\u7840\u8bbe\u65bd\u3002 <a href=\"https:\/\/www.brightsign.biz\/zh\/%e4%ba%a7%e4%b8%9a\/%e9%9b%b6%e5%94%ae\/\">\u4e92\u8054\u96f6\u552e\u4f53\u9a8c<\/a>.<\/p>\n<h3>RMN \u5c06\u6807\u8bc6\u7f6e\u4e8e\u4e2d\u5fc3\u4f4d\u7f6e<\/h3>\n<p>\u6839\u636e Chalk \u7684\u8bf4\u6cd5\uff0c\u5927\u6d41\u884c\u75c5\u52a0\u901f\u4e86\u96f6\u552e\u5546\u63a8\u52a8\u6bcf\u4e2a\u6570\u5b57\u63a5\u89e6\u70b9\u8d27\u5e01\u5316\u7684\u6b65\u4f10\uff0c\u5305\u62ec\u4ed6\u4eec\u5e97\u5185\u5df2\u6709\u7684\u5c4f\u5e55\u3002\u4e0e\u6d77\u62a5\u6216\u9759\u6001\u5e7f\u544a\u724c\u4e0d\u540c\uff0c\u5982\u4eca\u7684\u6807\u8bc6\u7f51\u7edc\u662f\u53ef\u8861\u91cf\u7684\u3001\u6709\u9488\u5bf9\u6027\u7684\u3001\u52a8\u6001\u7684\uff0c\u80fd\u591f\u6839\u636e\u4e00\u5929\u4e2d\u7684\u65f6\u95f4\u3001\u8d2d\u7269\u8005\u7279\u5f81\u751a\u81f3\u9500\u552e\u70b9\u6570\u636e\u63d0\u4f9b\u54c1\u724c\u8d44\u52a9\u7684\u5185\u5bb9\u3002.<\/p>\n<p>\u8fd9\u79cd\u8f6c\u53d8\u4f7f\u6570\u5b57\u6807\u724c\u4e0d\u518d\u662f\u80cc\u666f\u88c5\u9970\uff0c\u800c\u662f\u6210\u4e3a\u4e00\u79cd\u521b\u6536\u6e20\u9053\uff0c\u4e0e\u96f6\u552e\u5546\u66f4\u5e7f\u6cdb\u7684\u5168\u6e20\u9053\u6218\u7565\u76f8\u8f85\u76f8\u6210\u3002.<\/p>\n<h3>\u4e2a\u6027\u5316\u662f\u65b0\u6807\u51c6<\/h3>\n<p>Chalk \u6307\u51fa\uff0c\u4e2a\u6027\u5316\u662f\u5f53\u4eca\u6807\u8bc6\u6807\u724c\u6700\u5f3a\u5927\u7684\u9a71\u52a8\u529b\u3002\u65e0\u8bba\u662f\u9152\u5e97\u7684\u8fce\u5bbe\u70b9\u540d\uff0c\u8fd8\u662f\u8bca\u6240\u5019\u8bca\u5ba4\u7684\u5065\u5eb7\u4fe1\u606f\u5b9a\u5236\uff0c\u4e2a\u6027\u5316\u7684\u5c4f\u5e55\u5185\u5bb9\u90fd\u80fd\u4ea7\u751f\u60c5\u611f\u4e0a\u7684\u5f71\u54cd\u3002.<\/p>\n<p>\u5bf9\u4e8e\u96f6\u552e\u5546\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u6807\u8bc6\u5fc5\u987b\u8d85\u8d8a\u4e00\u822c\u7684\u4fe1\u606f\u4f20\u9012\uff0c\u63d0\u4f9b\u4e0e\u5f53\u4e0b\u76f8\u5173\u7684\u4f53\u9a8c--\u8fd9\u9700\u8981\u5b9e\u65f6\u6570\u636e\u6574\u5408\u548c\u7075\u6d3b\u7684\u5185\u5bb9\u7b56\u7565\u3002.<\/p>\n<h3>\u4eba\u5de5\u667a\u80fd\u4f18\u52bf<\/h3>\n<p>Chalk \u8ba4\u4e3a\uff0c\u4eba\u5de5\u667a\u80fd\u6b63\u5728\u653e\u5927\u8fd9\u79cd\u8f6c\u53d8\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u5b9e\u73b0\u5b9e\u65f6\u4f18\u5316\uff0c\u5982\u8ddf\u8e2a\u53c2\u4e0e\u60c5\u51b5\u3001\u6839\u636e\u4e92\u52a8\u6a21\u5f0f\u5b8c\u5584\u4fe1\u606f\uff0c\u4ee5\u53ca\u751f\u6210\u53ef\u76f4\u63a5\u5f71\u54cd\u5a92\u4f53\u652f\u51fa\u7684\u5206\u6790\u7ed3\u679c\u3002.<\/p>\n<p>\u8fd9\u5c31\u5f62\u6210\u4e86\u4e00\u4e2a\u53cd\u9988\u56de\u8def\uff0c\u5728\u8fd9\u4e2a\u56de\u8def\u4e2d\uff0c\u6807\u8bc6\u6807\u724c\u4e0d\u4ec5\u4ec5\u662f\u63d0\u4f9b\u5185\u5bb9\uff0c\u8fd8\u80fd\u4ece\u6bcf\u4e00\u6b21\u4e92\u52a8\u4e2d\u5b66\u4e60\uff0c\u4ece\u800c\u53d8\u5f97\u66f4\u806a\u660e\u3001\u66f4\u6709\u6548\u3002.<\/p>\n<h3>\u901a\u8fc7 Bright Alliance \u5f00\u5c55\u5408\u4f5c<\/h3>\n<p>BrightSign \u8fd8\u5927\u529b\u6295\u8d44\u4e8e\u4e0e CMS \u533b\u7597\u670d\u52a1\u63d0\u4f9b\u5546\u7684\u5408\u4f5c\u5173\u7cfb\u3002 <a href=\"https:\/\/www.brightsign.biz\/zh\/%e5%90%88%e4%bd%9c%e4%bc%99%e4%bc%b4\/\">Bright Alliance \u7a0b\u5e8f<\/a>. .\u5bf9\u4e8e\u96f6\u552e\u5546\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u90e8\u7f72\u66f4\u987a\u5229\uff0c\u7ed3\u679c\u66f4\u53ef\u9884\u6d4b\uff0c\u56e0\u4e3a\u6807\u8bc6\u5df2\u5b8c\u5168\u878d\u5165\u6d3b\u52a8\u89c4\u5212\u548c\u5ba2\u6237\u4f53\u9a8c\u8bbe\u8ba1\u4e2d\u3002.<\/p>\n<h3>\u5bf9\u96f6\u552e\u5a92\u4f53\u7684\u610f\u4e49<\/h3>\n<p>\u968f\u7740 RMN \u7684\u4e0d\u65ad\u53d1\u5c55\uff0cChalk \u8ba4\u4e3a\u62db\u724c\u5c06\u6f14\u53d8\u6210\u4e00\u4e2a\u53ef\u7f16\u7a0b\u7684\u53c2\u4e0e\u5c42\uff0c\u4e0e\u5fe0\u8bda\u5ea6\u5e73\u53f0\u3001\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u548c CRM \u7cfb\u7edf\u5e76\u9a7e\u9f50\u9a71\u3002\u5bf9\u4e8e\u96f6\u552e\u5546\u548c\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u673a\u4f1a\u662f\u663e\u800c\u6613\u89c1\u7684\uff1a\u5e97\u5185\u5c4f\u5e55\u4e0d\u662f\u4e00\u6b21\u6027\u6e20\u9053\uff0c\u800c\u662f\u5ba2\u6237\u4f53\u9a8c\u5806\u6808\u4e2d\u53ef\u8861\u91cf\u3001\u53ef\u8c03\u6574\u3001\u53ef\u521b\u9020\u6536\u5165\u7684\u4e00\u90e8\u5206\u3002.<\/p>\n<p>\u867d\u7136\u5c4f\u5e55\u80cc\u540e\u7684 BrightSign \u5a92\u4f53\u64ad\u653e\u5668\u53ef\u80fd\u5e76\u4e0d\u5f15\u4eba\u6ce8\u76ee\uff0c\u4f46\u5176\u53ef\u9760\u6027\u548c\u96c6\u6210\u80fd\u529b\u6b63\u5728\u4e3a\u4e0b\u4e00\u4ee3\u4e92\u8054\u96f6\u552e\u4f53\u9a8c\u63d0\u4f9b\u52a8\u529b\u3002.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><em>\u8fd9\u7bc7\u6587\u7ae0\u662f\u6839\u636e\u300a\u4e16\u754c\u4eba\u6743\u5ba3\u8a00\u300b\u4e2d\u5206\u4eab\u7684\u89c1\u89e3\u64b0\u5199\u7684\u3002 <a href=\"https:\/\/customerland.net\/what-powers-the-retail-media-boom-look-behind-the-screens\/\" target=\"_blank\" rel=\"noopener\">\u5ba2\u6237\u5730<\/a> \u64ad\u5ba2\u4e13\u8bbf BrightSign \u7f8e\u6d32\u9500\u552e\u526f\u603b\u88c1 Misty Chalk\u3002.<\/em><\/p>\n\n        \n        <\/div><!-- block-inner -->  \n\n        \n    <\/section><!-- full-width-text -->  \n\n\n\n\n\n<!-- Inject style_attr here -->\n<section\n    id=\"progress-slider-block_a62043b91d778525d549479a021549ea\"\n    class=\"progress-slider custom-block dark small-top small-bottom center-slides\"\n     style=\"background-color: #f6f6f6;\" >\n\n    <div class=\"block-inner\">\n\n                    <div class=\"progress-slider-title\">\n                <h4>\u8fdb\u4e00\u6b65\u4e86\u89e3 BrightSign<\/h4>\n                            <\/div>\n        \n        <div class=\"swiper progress-swiper\">\n\n            <div class=\"swiper-wrapper\">\n\n                                                            \n        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