{"id":14335,"date":"2026-09-29T14:18:23","date_gmt":"2026-09-29T18:18:23","guid":{"rendered":"https:\/\/www.brightsign.biz\/?p=14335"},"modified":"2026-09-29T14:18:25","modified_gmt":"2026-09-29T18:18:25","slug":"%e4%ba%92%e5%8a%a8%e5%bc%8f%e5%93%81%e7%89%8c%e4%bd%93%e9%aa%8c%e7%9a%84%e5%85%b4%e8%b5%b7","status":"publish","type":"post","link":"https:\/\/www.brightsign.biz\/zh\/blog\/the-rise-of-the-interactive-brand-experience\/","title":{"rendered":"\u4e92\u52a8\u5f0f\u54c1\u724c\u4f53\u9a8c\u7684\u5174\u8d77"},"content":{"rendered":"<section\n  id=\"hero-block_2e3e2dc0c3bbe57961b93d892556ef22\"\n  class=\"hero custom-block\"\n  data-form-url=\"\"\n>\n  <!-- Backgrounds: cover full section, center position (extended via SCSS) -->\n        <div id=\"hero-desktop-background\" style=\"background-image: url('https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/interactive-experience-blog-hero-v1.3-1920x900.jpg'); background-size: cover; background-position: center center; background-repeat: no-repeat;\"><\/div>\n        <div id=\"hero-mobile-background\" style=\"background-image: url('https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/09\/interactive-experience-blog-hero-v1.3-1920x900.jpg'); background-size: cover; background-position: center center; background-repeat: no-repeat;\"><\/div>\n  \n  <div class=\"hero-gradient\" aria-hidden=\"true\"><\/div>\n  <div class=\"block-inner medium\">\n    <div class=\"block-inner-content grid-x grid-margin-y\">\n\n      <!-- MOBILE-only layout -->\n      <div class=\"cell small-12 show-for-small-only\">\n        \n        \n        \n        \n        <div class=\"mobile-content form-content\"><h1>\u300a\u5d1b\u8d77\u300b <strong>\u4e92\u52a8\u5f0f\u54c1\u724c\u4f53\u9a8c<\/strong><\/h1>\n<\/div>      <\/div>\n      <!-- end MOBILE-only -->\n\n      <!-- DESKTOP text cell -->\n      <div class=\"cell small-12 medium-12 large-6 hide-for-small-only\">\n        \n        <h1>\u300a\u5d1b\u8d77\u300b <strong>\u4e92\u52a8\u5f0f\u54c1\u724c\u4f53\u9a8c<\/strong><\/h1>\n      <\/div>\n      <!-- end DESKTOP text cell -->\n\n      <!-- DESKTOP form\/video cell -->\n      <div class=\"cell small-12 medium-12 large-6 center-play hide-for-small-only\">\n        \n              <\/div>\n      <!-- end DESKTOP form\/video cell -->\n\n    <\/div><!-- .block-inner-content -->\n  <\/div><!-- .block-inner -->\n<\/section><!-- hero -->\n\n\n\n    <section id=\"full-width-text-block_03caf07fd44a916d3218d4fe556a722f\" class=\"full-width-text custom-block dark medium-top none-bottom brand-htags default-lists\">\n\n        <div class=\"block-inner medium\">\n\n        <h2>\u6570\u5b57\u6807\u724c\u5851\u9020\u201c\u5b9e\u4f53+\u6570\u5b57\u201d\u4f53\u9a8c\uff0c\u4ece\u800c\u5efa\u7acb\u54c1\u724c\u5fe0\u8bda\u5ea6\u4e0e\u4fe1\u4efb<\/h2>\n<p>\u968f\u7740\u6d88\u8d39\u8005\u5bf9\u201c\u6570\u5b57\u4f18\u5148\u201d\u7684\u4e92\u52a8\u65b9\u5f0f\u65e5\u6e10\u538c\u5026\uff0c\u4ed6\u4eec\u5f00\u59cb\u66f4\u9752\u7750\u90a3\u4e9b\u80fd\u63d0\u4f9b\u5f15\u4eba\u5165\u80dc\u7684\u7ebf\u4e0b\u4f53\u9a8c\u7684\u54c1\u724c\u3002\u6b64\u65f6\uff0c <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2022\/05\/16\/the-rise-of-the-phygital-experience\/\" target=\"_blank\" rel=\"noopener\">\u5b9e\u4f53\u4e0e\u6570\u5b57\u878d\u5408\u7684\u4f53\u9a8c<\/a>\uff1a\u4e00\u79cd\u5c06\u5b9e\u4f53\u7a7a\u95f4\u4e0e\u6280\u672f\uff08\u5982\u6570\u5b57\u670d\u52a1\u4ead\u3001\u89e6\u6478\u5c4f\u663e\u793a\u5668\u548c\u4e2a\u6027\u5316\u5185\u5bb9\uff09\u76f8\u878d\u5408\u7684\u4e92\u52a8\u5f0f\u54c1\u724c\u4f53\u9a8c\u3002\u8fd9\u79cd\u8f6c\u53d8\u4e0d\u4ec5\u9650\u4e8e\u5efa\u7acb\u8054\u7cfb\uff0c\u66f4\u5173\u4e4e\u8ba4\u540c\u611f\u3002\u5728 <a href=\"https:\/\/www.cvent.com\/en\/blog\/events\/experiential-marketing-statistics\" target=\"_blank\" rel=\"noopener\">90%\u540d\u6d88\u8d39\u8005<\/a> \u5728\u4eb2\u8eab\u4f53\u9a8c\u6216\u53c2\u4e0e\u7ebf\u4e0b\u6d3b\u52a8\u540e\uff0c\u6d88\u8d39\u8005\u4f1a\u5bf9\u67d0\u6b3e\u4ea7\u54c1\u6216\u670d\u52a1\u4ea7\u751f\u66f4\u5f3a\u7684\u4fe1\u5fc3\uff0c\u800c\u201c\u5b9e\u4f53+\u6570\u5b57\u201d\u7684\u4f53\u9a8c\u5219\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e86\u4e00\u79cd\u8ba9\u8fd9\u4e9b\u65f6\u523b\u53d1\u6325\u66f4\u5927\u4ef7\u503c\u7684\u65b9\u5f0f\u3002.<\/p>\n<p>\u5f00\u5c55\u7ebf\u4e0b\u4f53\u9a8c\u6d3b\u52a8\u6709\u52a9\u4e8e\u54c1\u724c\u7559\u4f4f\u5fe0\u5b9e\u5ba2\u6237\u3001\u7ed9\u5ba2\u6237\u7559\u4e0b\u6df1\u523b\u5370\u8c61\uff0c\u5e76\u5438\u5f15\u65b0\u7684\u54c1\u724c\u62e5\u62a4\u8005\u3002\u6210\u529f\u8fd0\u7528\u4f53\u9a8c\u5f0f\u8425\u9500\u7684\u54c1\u724c <a href=\"https:\/\/learn.g2.com\/experiential-marketing-statistics\" target=\"_blank\" rel=\"noopener\">\u83b7\u5f97\u4e09\u500d\u4e8e\u76ee\u524d\u7684\u53e3\u7891\u77e5\u540d\u5ea6<\/a> \u5728\u5b9e\u4f53\u4e0e\u6570\u5b57\u878d\u5408\uff08phygital\uff09\u6e20\u9053\u4e0a\u7684\u8868\u73b0\uff0c\u4e0e\u672a\u91c7\u7528\u8be5\u7b56\u7565\u7684\u4f01\u4e1a\u76f8\u6bd4\u3002.<\/p>\n<p>\u8bbe\u8ba1\u51fa\u6210\u529f\u7684\u4e92\u52a8\u4f53\u9a8c\u7edd\u975e\u6613\u4e8b\uff0c\u4f46\u9009\u62e9\u4e00\u6b3e\u529f\u80fd\u5f3a\u5927\u7684\u6570\u5b57\u6807\u724c\u89e3\u51b3\u65b9\u6848\u6709\u52a9\u4e8e\u5960\u5b9a\u575a\u5b9e\u7684\u57fa\u7840\u3002\u8ba9\u6211\u4eec\u6df1\u5165\u63a2\u8ba8\u6570\u5b57\u6807\u724c\u5728\u6c89\u6d78\u5f0f\u54c1\u724c\u4f53\u9a8c\u4e2d\u53d1\u6325\u7684\u4f5c\u7528\uff0c\u4ee5\u53ca\u4e0d\u540c\u884c\u4e1a\u5982\u4f55\u4f18\u5316\u8fd9\u9879\u6280\u672f\u3002.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u6570\u5b57\u6807\u724c\u5728\u4e92\u52a8\u5f0f\u54c1\u724c\u4f53\u9a8c\u4e2d\u53d1\u6325\u7740\u4ec0\u4e48\u4f5c\u7528\uff1f<\/h3>\n<p>\u771f\u6b63\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u54c1\u724c\u4f53\u9a8c\uff0c\u79bb\u4e0d\u5f00\u9ad8\u8d28\u91cf\u4e14\u5f15\u4eba\u5165\u80dc\u7684\u89c6\u89c9\u6548\u679c\u3002\u8bd5\u60f3\u4e00\u4e0b\uff0c\u6829\u6829\u5982\u751f\u7684 <a href=\"https:\/\/www.brightsign.biz\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e8%a7%86%e9%a2%91%e5%a2%99\/\">\u89c6\u9891\u5899<\/a> \u8fd9\u8ba9\u987e\u5ba2\u4e00\u8d70\u8fdb\u5546\u5e97\uff0c\u5c31\u4eff\u4f5b\u7f6e\u8eab\u6d77\u6ee9\u3002\u8fd8\u6709\u90a3\u4e9b\u4e0e\u7a7a\u95f4\u878d\u4e3a\u4e00\u4f53\u7684\u5bfc\u5411\u6807\u8bc6\uff0c\u786e\u4fdd\u987e\u5ba2\u80fd\u987a\u5229\u5230\u8fbe\u76ee\u7684\u5730\u3002\u6570\u5b57\u6807\u724c\u8425\u9020\u4e86\u7a7a\u95f4\u7684\u6c1b\u56f4\uff0c\u5e76\u5851\u9020\u4e86\u987e\u5ba2\u5728\u5176\u4e2d\u7684\u4f53\u9a8c\u3002.<\/p>\n<p><a href=\"https:\/\/www.brightsign.biz\/zh\/%e4%ba%ae%e7%89%8c%e7%90%83%e5%91%98\/\">\u6570\u5b57\u6807\u724c\u64ad\u653e\u5668<\/a> \u4e13\u4e3a\u4f01\u4e1a\u73af\u5883\u8bbe\u8ba1\u7684\u4ea7\u54c1\uff0c\u4f18\u5148\u8003\u8651\u6027\u80fd\u3001\u7075\u6d3b\u6027\u548c\u53ef\u9760\u6027\uff0c\u8ba9\u96f6\u552e\u5546\u80fd\u591f\u5b89\u5fc3\u5730\u63d0\u4f9b\u5168\u5929\u5019\u4e00\u81f4\u7684\u4f53\u9a8c\u3002AI \u529f\u80fd\u662f\u53e6\u4e00\u4e2a\u9700\u8981\u8003\u8651\u7684\u91cd\u8981\u56e0\u7d20\u3002 \u5728 BrightSign\uff0c\u6211\u4eec\u7684\u64ad\u653e\u5668\u5f00\u7bb1\u5373\u7528\u4e14\u652f\u6301 AI\uff0c\u914d\u5907\u4e86\u53ef\u5728\u8fb9\u7f18\u7aef\u8fd0\u884c AI \u6a21\u578b\u7684\u795e\u7ecf\u5904\u7406\u5355\u5143\uff08NPU\uff09\u3002\u8fd9\u786e\u4fdd\u7528\u6237\u80fd\u591f\u5145\u5206\u5229\u7528\u5148\u8fdb\u7684 AI \u529f\u80fd\uff0c\u540c\u65f6\u4e0d\u727a\u7272\u6027\u80fd\u3002 \u4ece\u8861\u91cf\u7528\u6237\u53c2\u4e0e\u5ea6\u3001\u63a8\u52a8\u66f4\u4e2a\u6027\u5316\u7684\u6570\u5b57\u6807\u724c\u8425\u9500\u6d3b\u52a8\uff0c\u5230\u68c0\u6d4b\u5185\u5bb9\u5f02\u5e38\uff0c\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u6570\u5b57\u6807\u724c\u5e94\u7528\u5e2e\u52a9\u4f01\u4e1a\u6253\u9020\u66f4\u4e2a\u6027\u5316\u7684\u8425\u9500\u6d3b\u52a8\u3002.<\/p>\n<p>\u8f6f\u4ef6\u7ba1\u7406\u80fd\u529b\u4e5f\u662f\u9700\u8981\u91cd\u70b9\u8003\u8651\u7684\u56e0\u7d20\u3002\u968f\u7740\u90e8\u7f72\u65e5\u76ca\u590d\u6742\uff0c\u7cfb\u7edf\u96c6\u6210\u5546\u548c\u6700\u7ec8\u7528\u6237\u9700\u8981\u5728\u5206\u5e03\u5f0f\u6570\u5b57\u6807\u724c\u7f51\u7edc\u4e2d\u5177\u5907\u66f4\u5f3a\u5927\u7684\u7ba1\u7406\u548c\u53ef\u89c6\u5316\u80fd\u529b\u3002\u8fd9\u6709\u52a9\u4e8e\u786e\u4fdd\u4e0d\u540c\u5b9e\u4f53\u5730\u70b9\u4e4b\u95f4\u63d0\u4f9b\u4e00\u81f4\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u65e0\u8bba\u662f\u4f4d\u4e8e\u56fd\u5bb6\u53e6\u4e00\u7aef\u7684\u516c\u53f8\u529e\u516c\u5ba4\uff0c\u8fd8\u662f\u9644\u8fd1\u57ce\u9547\u7684\u7b2c\u4e8c\u5bb6\u95e8\u5e97\u3002\u8fd9\u4e00\u9700\u6c42\u63a8\u52a8\u4e86 <a href=\"https:\/\/www.brightsign.biz\/zh\/%e4%ba%ae%e7%89%8c%e7%90%83%e5%91%98\/%e8%ae%be%e5%a4%87%e7%ae%a1%e7%90%86\/\">BrightSign Control Plus<\/a>, \uff0c\u8be5\u529f\u80fd\u5141\u8bb8\u7528\u6237\u5bf9\u73a9\u5bb6\u7fa4\u4f53\u8fdb\u884c\u6269\u5c55\u3001\u914d\u7f6e\u3001\u76d1\u63a7\u3001\u66f4\u65b0\u4ee5\u53ca\u5b89\u6392\u64cd\u4f5c\uff0c\u65e0\u8bba\u8fd9\u4e9b\u73a9\u5bb6\u8eab\u5904\u4f55\u5730\u3002.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u201c\u5b9e\u4f53\u6570\u5b57\u878d\u5408\u201d\u4f53\u9a8c\u5728\u5404\u884c\u4e1a\u9010\u6b65\u6210\u5f62<\/h3>\n<p>\u867d\u7136\u4efb\u4f55\u54c1\u724c\u90fd\u80fd\u4ece\u66f4\u5177\u4e92\u52a8\u6027\u7684\u53d7\u4f17\u4f53\u9a8c\u4e2d\u83b7\u76ca\uff0c\u4f46\u96f6\u552e\u3001\u4ea4\u901a\u548c\u5a31\u4e50\u884c\u4e1a\u4ece\u8fd9\u4e9b\u8425\u9500\u6d3b\u52a8\u6240\u83b7\u5f97\u7684\u52bf\u5934\u6700\u4e3a\u5f3a\u52b2\uff1a<\/p>\n<h4><a href=\"https:\/\/www.brightsign.biz\/zh\/%e4%ba%a7%e4%b8%9a\/%e9%9b%b6%e5%94%ae\/\">\u96f6\u552e<\/a><\/h4>\n<p>\u5982\u4eca\u7684\u6d88\u8d39\u8005\u671f\u5f85\u83b7\u5f97\u4e2a\u6027\u5316\u3001\u65e0\u7f1d\u8854\u63a5\u7684\u670d\u52a1\uff0c\u5e76\u5e0c\u671b\u5728\u80fd\u8ba9\u5fc3\u4eea\u54c1\u724c\u6829\u6829\u5982\u751f\u7684\u6c1b\u56f4\u4e2d\u8d2d\u7269\u3002 \u501f\u52a9\u5408\u9002\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u96f6\u552e\u5546\u53ef\u4ee5\u901a\u8fc7\u6c89\u6d78\u5f0f\u7684\u6570\u5b57\u6807\u724c\u4e92\u52a8\uff0c\u6253\u9020\u66f4\u52a0\u4e2a\u6027\u5316\u3001\u91cf\u8eab\u5b9a\u5236\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u5f53\u987e\u5ba2\u62ff\u8d77\u4e00\u4ef6\u6bdb\u8863\u65f6\uff0c\u6570\u5b57\u6807\u724c\u663e\u793a\u5c4f\u4f1a\u81ea\u52a8\u66f4\u65b0\u8be5\u5546\u54c1\u7684\u8be6\u7ec6\u4fe1\u606f\u3002\u8fd9\u6709\u52a9\u4e8e\u7f13\u89e3\u4eba\u624b\u4e0d\u8db3\u7684\u96f6\u552e\u5546\u9762\u4e34\u7684\u538b\u529b\uff0c\u786e\u4fdd\u987e\u5ba2\u83b7\u5f97\u6240\u9700\u7684\u6240\u6709\u80cc\u666f\u4fe1\u606f\uff0c\u4ece\u800c\u83b7\u5f97\u79ef\u6781\u7684\u8d2d\u7269\u4f53\u9a8c\u3002.<\/p>\n<h4><a 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