BrightSign y REACH potencian la mensajería en tiempo real en North Memorial Health
Visión general
North Memorial Health, a leading care network in Minnesota’s Twin Cities, includes two hospitals and 24 clinics. As part of a broader effort to enhance communication and streamline the patient journey, the organization set out to modernize its signage strategy.
The goal: A responsive, scalable system that can deliver timely messaging — from emergency departments to patient lobbies — while supporting operational efficiency across high-traffic healthcare environments.
El desafío
North Memorial Health needed a more streamlined, self-managed approach to digital signage. Their previous setup relied on a third party for content updates, causing delays during time-sensitive scenarios like masking guidance, emergency wait times, and seasonal health messaging. The team sought a solution that allowed for real-time responsiveness, centralized oversight, and location-specific customization — all while maintaining the reliability healthcare environments demand.
La solución
North Memorial Health partnered with Red de Medios REACH and deployed 22 BrightSign media players running BrightSignOS™ across its network. All players were installed simultaneously, powering a wide range of content — from patient-facing communications to internal alerts. Known for its secure architecture and self-healing uptime, BrightSignOS provides the stability and responsiveness required to keep patients informed and staff aligned, even in high-pressure situations.
North Memorial Health’s Digital Signage Deployment Included:
- Emergency department screens with live wait-time updates.
- Lobby signage for wayfinding and visitor information.
- Video walls with provider and practice information.
- Digital menu boards promoting wellness tips and food options.
- System-wide seasonal health messaging and alerts.
Key Installations Included:
- 22 BrightSign digital signage media players, powered by BrightSignOS.
- Screens deployed across hospitals, clinics, emergency rooms, and cafés.
- Seamless integration with REACH Media Network CMS.
- Centralized content management with location-specific scheduling and customization.
Beneficios
Together, BrightSign and REACH Media Network delivered a responsive, scalable platform that supports real-time healthcare communication across North Memorial Health’s facilities. With on-site control and reliable performance, the administrators can now act quickly on urgent needs, while providing consistent, informative messaging that improves the overall patient and visitor experience.
Key Results Include:
- Improved communication during peak capacity periods.
- Faster response to real-time conditions, including updated facility protocols and emergency wait times.
- Stronger alignment across teams, with IT, facilities, and marketing coordinating effectively.
- Consistent uptime and performance across all sites.
“BrightSign’s performance and reliability allow us to focus on what matters most: enhancing the patient and visitor experience with digital signage,” said Kiersten Gibson, President at REACH Media Network. “With our CMS, North Memorial Health can deliver clear, calming, and timely communication across every touchpoint.”
Looking Forward
With BrightSign and REACH Media Network as foundational partners, North Memorial Health has built a digital signage network that’s designed for long-term growth. As the healthcare system evolves, the platform is ready to scale — supporting new locations, new campaigns, and a continued focus on elevating patient care through clear, real-time communication.
