BrightSign & Uniguest Power AV Experience at The Spine

BrightSign & Uniguest Power AV Experience at The Spine

BrightSign Powers AV Experience with Uniguest at The Spine, Royal College of Physicians

 

Overview

The Royal College of Physicians (RCP), the UK’s oldest medical college with more than 40,000 members globally, expanded its presence with The Spine — a purpose-built facility in Liverpool focused on clinical education, hybrid events, and community health initiatives. Digital signage plays a central role in delivering a modern, health-focused experience for visitors, staff, and event attendees.

 

The Challenge

As RCP planned its northern headquarters, it prioritized a signage strategy that could evolve alongside the space itself. With environments shifting daily, from medical assessments and training to events and exhibitions, the solution needed to be both operationally flexible and reliable.

Key requirements included:

  • A signage infrastructure that could scale across exam rooms, public areas, and event spaces.
  • Seamless support for AV-over-IP integration and centralized control.
  • Consistent performance in high-traffic, multi-use environments.
BrightSign media players power digital arrival experience at The Spine, Royal College of Physicians

The Solution

The deployment features over 100 digital signage media players powered by BrightSignOS™, delivering content reliably across the building, including reception videowalls, clinical exam rooms, and lecture theatres. Integrated with Uniguest’s Tripleplay CMS and Reserva room booking system, BrightSignOS ensures fast content updates, seamless AV integration, and flexible branding.

The setup allows RCP staff to manage day-to-day signage needs with confidence while supporting a wide range of experiences.

Key deployments included:

  • Welcome & Wayfinding: Digital signage enhances the arrival experience and directs visitors without dynamic signage.
  • Clinical Assessments: Signage supports the delivery and timing of structured exams across 28 medical exam rooms.
  • Meetings & Collaboration: Room booking displays and signage sync with real-time scheduling to optimize space usage.
  • Events & Conferences: Screens dynamically rebrand for client events, hybrid sessions, or digital menu displays.

The Benefits

  • Unmatched Reliability: BrightSignOS powers seamless content playback in a complex, high-demand environment.
  • Built for Scale: A network of 100+ players supports future expansion and reconfiguration with minimal IT overhead.
  • Operational Agility: Teams can make signage updates quickly, whether it’s a new schedule, branded message, or emergency alert.
  • Sustainable by Design: The shift to digital signage reduces printed materials and supports the building’s WELL certification goals.

 

Looking Ahead

Since the building’s opening, digital signage has remained a critical part of the RCP’s visitor and operational experience. As The Spine continues to host new events, partners, and programming, the BrightSignOS-powered network continues to evolve alongside the needs of the RCP, supporting new programming, partners, and future growth.

“From the beginning, The Spine was a forward-thinking project that demanded a signage platform as reliable and adaptable as the space itself,” said James Keen, EVP of Marketing, Uniguest. “By deploying players powered by BrightSignOS, we were able to deliver a robust, scalable solution that continues to perform flawlessly across clinical, educational, and event environments, and remains ready to support the RCP’s evolving needs.”

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