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Artificial Intelligence

Reimagine digital signage with AI at the edge.

Artificial Intelligence

Reimagine digital signage with AI at the edge.

Deploy AI-Ready Digital Signage

  • Advanced players equipped with integrated Neural Processing Units (NPUs) run AI applications without compromising video or audio quality.
  • Provide real-time insights and deliver instant personalization.
  • Eliminate latency and security risks from cloud-based AI with AI at the edge.

BrightSign Brings AI to the Edge

Our players are built AI-ready out of the box, equipped with NPUs designed to run AI models efficiently at the edge. That means:

  • Real-time intelligence without compromising playback quality.
  • CPUs and GPUs stay focused on what they do best: delivering brilliant visuals and sound.
  • Flexible integration with brightAuthor connected, HTML5, and third-party CMS platforms.
  • Future-proof capability enabling partners to bring their own AI applications to our ecosystem.
Man looking at AI check-in screen for digital signage in transportation

How AI Transforms Digital Signage

Learn what’s possible across every environment.

AI human detection privacy features performed on retail customers

Retail

  • Gaze Detection: Measure engagement by recognizing when shoppers pay attention.
  • Content Targeting: Display the right message at the right moment for each viewer.
  • Dynamic Promotions: Adjust ads in real time based on inventory, time of day, or shopper behavior to drive higher conversions.
Woman looking at digital signage with AI facial recognition

Transportation

  • Real-Time Advertising: Promotions that adapt to flight, bus, or train schedules for maximum relevance.
  • Safety Messaging and Voice-Driven Wayfinding: Guide travelers clearly and quickly, even in crowded environments.
  • Crowd Density Measurement: Assist operators in managing traffic flow and improving passenger experiences.
Man and woman looking at a bank touchscreen

Finance

  • Intelligent Self-Service: Use AI insights to streamline transactions and reduce queue times.
  • Personalized Messaging: Deliver targeted offers and content based on customer demographics.
  • Targeted Promotions: Encourage customers to explore new offerings, such as credit cards, loans, and other services, while they wait.
Nurse and patients with waiting room digital signage

Healthcare

  • Personalized Content: Including real-time wait times to improve patient communication and transparency.
  • Offer Guidance and Calming Content: Reduce anxiety and help patients navigate complex information or facilities.
  • Targeted Educational Content: Raise awareness and drive healthier choices through on-screen learning.

A Growing AI-Centric Ecosystem

By enabling partners to run AI directly on BrightSign players, we open a world of possibilities: personalized customer journeys, contextual content optimization, audience insights, and truly interactive experiences.

Click the video to see an AI object detection demonstration.

BrightSign booth at ISE promotes AI at the edge capabilities

Talk to an Expert

With BrightSign, your signage is built for today and future-proofed for tomorrow’s AI innovation. Imagine what’s possible, then make it real, with AI at the edge.

Connect with us to learn more about BrightSign’s AI-ready players and solutions.