BrightSign & 22Miles Power Splash Sports Bar
BrightSign & 22Miles Power Dynamic Digital Experiences at Splash Sports Bar
Splash at Thrive City, a 30,000-square-foot venue advertised as San Francisco’s largest sports bar, is redefining the sports fan experience with a state-of-the-art signage system powered by BrightSign and 22Miles.
The Challenge
To meet the demands of its high-capacity, high-profile events, Splash required a signage infrastructure capable of both scale and flexibility. The team needed a solution that could deliver synchronized content, support multiple IPTV feeds, and enable real-time updates, all with minimal operational lift.
The Solution
A Purpose-Built Platform for Sports Bar Operations
Together, BrightSign’s Series 5 players running BrightSignOS™ and 22Miles’ IPTV-capable CMS deliver the real-time responsiveness and multi-zone control required to run Splash’s high-volume digital signage network. The system delivers precise control across nearly 100 screens and multiple content zones — essential for an environment that shifts rapidly between sports viewing, branded promotions, and private events.
22Miles’ IPTV integration empowers Splash’s team to manage and schedule content across five to eight IPTV channel feeds. Whether broadcasting multiple games, promoting specials, or highlighting birthday messages during events, staff can push content instantly without any downtime or display disruptions.
The Results
Flexibility, Control, and Always-On Reliability
With BrightSign and 22Miles, Splash now operates a signage network that’s as dynamic as its audience. The system supports both daily operations and high-impact activations with ease, enabling Splash to keep content fresh, engaging, and relevant throughout the day.
Benefits include:
- Reliable Uptime: BrightSign’s hardware and BrightSignOS deliver 24/7 playback with minimal support required
- Centralized Control: Staff can schedule and update content across IPTV feeds from 22Miles’ easy-to-use interface
- Event-Ready Infrastructure: The system adapts to both walk-in crowds and branded private events
- Scalable for Growth: With future screen expansion already planned, the system is designed to scale seamlessly
Looking Ahead
Splash plans to host a range of public activations and private events year-round, from fan viewing parties to brand partnerships. With BrightSign and 22Miles providing the backbone of their digital infrastructure, the venue is well-positioned to stay ahead of evolving fan expectations and technology trends.
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