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  • Free Buyer's Guide

Choose Digital Signage with Confidence

This guide walks you through the decisions that set your project up for success, plus the vendor evaluation checklist to bring to every conversation.

DOWNLOAD NOW
  • Free Buyer's Guide

Choose Digital Signage with Confidence

This guide walks you through the decisions that set your project up for success, plus the vendor evaluation checklist to bring to every conversation.

DOWNLOAD NOW

Digital Signage is a System, Not Just a Screen

Most first-time buyers don’t know exactly what they’re looking for beyond a simple screen. In practice, digital signage is a system of three components working together: a screen, a media player, and a content management system (CMS).

Many systems also add sensors and inputs, which turn a screen people look at into an experience people take part in. Whether you install one screen or a thousand, every system runs on the same core components, and the media player is the one most buyers overlook. It’s also the one that most determines whether the system works.

 

A woman looks at a medium-sized circular digital display with the text "from a store to a sustainable story" written on it
Screen

The part everyone sees, chosen for size, brightness, form factor, and indoor or outdoor use.

BrightSign Series 5 and Series 6 digital signage media players product lineup
Media Player

The device that plays your content on schedule and recovers on its own when something fails.

Screenshot of a dashboard in a content management system (CMS) for digital signage
CMS

The software your team uses to build playlists, schedule promotions, and update any screen from anywhere.

Everything You Need for Your Buying Journey

Our Buyer’s Guide to Digital Signage walks you through the full buying process, in the order decisions actually get made:

  • How to define the experience you want, today and in the future
  • Who needs to be in the room before you start shopping, and why
  • Questions to answer before you purchase
  • What digital signage really costs to own, not just to buy
  • A side-by-side comparison of the most common platforms you’ll encounter
  • A vendor evaluation checklist, so every vendor gets held to the same standard

Sneak Peek at the Vendor Checklist

Most digital signage platforms describe themselves in similar terms, which makes side-by-side comparison harder than it should be. Our Buyer’s Guide to Digital Signage contains a vendor evaluation checklist that gives you specific questions to ask each vendor, so you can compare answers and choose with confidence.

  • Hardware lifecycle, quality, and availability
  • Security and support
  • Device management and scalability
  • Resolutions, power, and storage
GET THE CHECKLIST

The Buyer’s Guide to Digital Signage

Ready to start planning your digital signage project? Our Buyer’s Guide to Digital Signage is a comprehensive resource to help you make a well-informed purchase, including:

  • What you’re really buying, including the part most buyers overlook
  • Who to involve and what to ask before you shop
  • Total cost of ownership, backed by third-party research
  • A comparison of the top platforms you’ll encounter
  • A vendor evaluation checklist to help you vet the competition

Download Your Guide

Why Trust BrightSign?

Why Trust BrightSign?

5+ years

of BrightSignOS™ updates

5-year

industry-leading warranty*

200+

certified CMS partners

*Warranty program applies to Series 5 and beyond players purchased from BrightSign after January 1, 2025. Warranty program does not apply to accessories.
Learn more at https://www.brightsign.biz/brightsign-players/warranty/.