BrightSign Powers Ultimate Movie Experience


BrightSign, LLC®, the global market leader in digital signage media players, today announced that its players are powering an unforgettable visitor destination that takes audiences behind the scenes of movie magic. Weta Workshop Unleashed! is an exciting new ‘part film set, part creative workshop’ attraction housed in the Sky City Hotel of Auckland City, New Zealand. Integrated by Toulouse Group, a New-Zealand-based audio-visual consultant, the visitor attraction showcases the innovations of Weta Workshop, the industry-renowned makers of props and visual effects for an impressive array of films that includes Lord of the Rings, Avatar and Bladerunner.

The resulting experience is an explosion of creativity, mayhem and color that blurs the lines between reality and fantasy through smooth content management from the BrightSign players. Following a ‘red carpet’ entrance, visitors are directed through nine distinct zones, each matching a genre of the films being created within a fictional studio. All the BrightSign players are locally networked. The push of a single button by a staff member issues commands to multiple players that send either the video or audio and lighting elements to multiple projectors, a surround sound loudspeaker system, and a theatrical intelligent lighting system.

Commenting on the project, Jeff Hastings, CEO of BrightSign, says “We’re delighted that BrightSign players are powering such a fantastic visitor experience. It’s always exciting to see how installers apply the players to their installations, and Toulouse Group is no exception. For example, using the GPIO inputs on the BrightSign players can trigger the media via a mixture of buttons, levers and other mechanical devices. Using the GPIO inputs in this way is very unusual in digital signage installations, but Toulouse uses the players in this way in close to half its installations, including Weta Workshop.”

Marc Simpson, Managing Director of Toulouse, says “We use BrightSign players for the majority of our visitor experience installations due to their inherently reliable nature. The client brief for Weta Workshop was fluid, and we needed a responsive system that allowed us to work swiftly to meet the creative vision in situ. BrightSign players provided a robust platform that supports swiftly changing programming.  Firewalls keep the network secure and allow staff at Head office to update content off-site. With almost guaranteed uptime, remote monitoring is a formality and maintenance is very seldom required.”

Weta Workshop Co-founder and Creative Lead, Richard Taylor says, “The experience wowed audiences from the moment it opened. Each person’s visit is unique depending on what they choose to interact with: which button they push, which lever they pull or which sensor they trigger. BrightSign allows this fully customizable media experience to be delivered in a repeated, reliable way, until the final credits roll.”

Five HD224 and 65 LS424 players power the experience, each with a different role in the installation. A further 35 LS424 players are used for audio-only throughout the site.

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