Create Captivating Experiences on Campus

Five ways to build an effective digital communication
strategy for every step of the student experience.

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    Digital Signage & The Student Journey

    A comprehensive digital signage strategy can help you connect with students, parents, faculty, and alumni in exciting ways.
    Make your school stand out with these tips from BrightSign and Carousel, the leaders in digital signage solutions for higher education.
    Interactive cross way finding signage using BrightSign digital signage player technology
    Wayfinding Kiosks A great way to help students and parents
    find their way around campus, learn about
    ongoing events, and get to know your school.

    Prospective Students

    Use digital signage to create an engaging Pre-Enrollment experience.

    • Highlight and display accomplishments to create an awareness around achievement.
    • Show prospective students what they too might accomplish by attending your institution.
    • Share your core values and bring a sense of excitement to new recruits by sharing what life is like on your campus.
    • Help parents and students find their way around campus.

    Use digital signage to connect with students and parents that are considering your school:

    • On tours
    • During college fairs
    • In the Admissions office
    • At athletic facilities
    • In bookstores

    Want to create an exciting experience for prospective students?

    Get a Free Consultation
    Hero image of Clemson University using BrightSign digital signage technology in the locker room

    Creating an Impression

    When coaches and administration at Clemson University wanted a way to engage more deeply with their student-athletes and potential recruits in the Men’s Basketball program, they turned to BrightSign and Carousel.

    • Wanted something more than the standard pre-loaded static displays found in most locker rooms.
    • Needed a modern content delivery system they could update in real-time.

    The Clemson solution includes high-definition displays, positioned above each of the room’s 18 lockers, powered by BrightSign digital signage players.

    • Content on the displays can be changed on individual lockers or across all displays to create one continuous image or video.
    • The locker room solution also includes a display panel mounted vertically in the locker room for the coaching staff to share the day’s schedule as well as important information, stats, and clips for the entire team.
    • The dynamic, tailor-made digital displays offer real-time engagement, including showing player's personal avatars above their lockers, which has been a hit among the athletes.
    • Additionally, members of Clemson's athletics department were trained on how to manage and update the content swiftly and easily.

    “Imagine being a potential recruit on a college tour, coming into the locker room and seeing highlight reels playing above the lockers,” says Brady Jolet, AVI Senior Account Manager. “That’s going to create an impression.”

    Freshmen & New Students

    Use digital signs to welcome freshmen and help new students fit in.

    • Offer students an educational experience that delivers a sense of belonging.
    • Share event information that brings new students together and makes them feel welcome.
    • Guide new students around campus and help them learn about available amenities.
    • Encourage school spirit.

    Use digital signage to help connect with new students:

    • During freshman orientation
    • In residence and dining halls
    • At Student Services
    • In the Financial Aid office

    Want to create a welcoming environment for new students?

    Get a Free Consultation
    Northwest Technical College in Minnesota displayed utilizing BrightSign player technology
    Wall Displays The perfect way to deliver timely and
    relevant information everywhere on campus.
    hero image of Bemidji State University using BrightSign digital signage player technology

    Simplifying Digital Signage Across Multiple Campuses

    When Bemidji State University (BSU) sought to strengthen and unify communications across two campuses situated a mile apart, they turned to BrightSign and Carousel.

    • Wanted to simplify IT operations and content management across two distinct learning environments.
    • Wanted to establish a foundation to attract more content creators and contributors.
    • Wanted to transform outdated digital signage network to a cloud-based solution.

    The BSU solution included digital wall displays and interactive monitors powered by BrightSign players and the Carousel Content Cloud, deployed in residence halls, common areas, departmental buildings, the Wellness Center, and other departments with busy foot traffic.

    • Makes it easy to use the same or similar content on templates branded for each campus.
    • Primarily focused on equipping classrooms and conference rooms for hybrid learning and meetings, but also needed the ability to evolve as preferences change.

    “We are able effectively use digital signage to inform students and faculty about the resources we offer across both campuses. Carousel also makes it easy to use the same or similar content on templates branded for each campus, or target very campus-specific content to one location. No matter how we use the templates or the content, Carousel Cloud makes digital signage simple for everyone involved.”

    UC Merced campus displayed across multiple screens using a BrightSign player
    Emergency Alerts Digital signs that are compatible with CAP
    (Common Alerting Protocol) can enhance
    safety with real-time emergency alerts.

    Returning Students

    Use digital signage to make sure Sophomores and Juniors follow through and continue on their path to success.

    • Encourage, promote, help, and enhance the student experience.
    • Upgrade the learning environment with interactive displays.
    • Build trust by sharing accurate, real-time information where students live, play, and learn.
    • Improve student wellness and show them you care about campus safety.

    Use digital signage to help connect with these students in:

    • The Academic Advisors’ Office
    • Study rooms
    • Libraries
    • Lecture halls

    Want to retain more students?

    Get a Free Consultation
    hero image of University of California Merced utilizing BrightSign digital signage players on the walls

    Updating Technology

    UC Merced, the newest University of California campus, experienced previous challenges with digital signage. That's why they choose Carousel and BrightSign for a major digital signage upgrade in 2020.

    • Product support and user-friendliness was top of mind, the previous system was decommissioned due to lack of vendor support.
    • Interoperability was important, particularly for emergency alerts.
    • Wanted to bring digital signage into classrooms and conference rooms, with wireless presentation systems automatically switching to digital signage content following a presentation or lecture.
    • Wanted a solution for multiple departments to easily create compelling and exciting content.

    The solution involved more than fifty active digital signage screens in dozens of buildings around campus, powered by BrightSign media players and Carousel Digital Signage CMS.

    • Carousel's native integration with BrightSign players simplified deployment and allowed UC Merced to take advantage of zero-touch deployment and remote player configuration.
    • Integrates cleanly with Mersive Solstice collaboration systems and Zoom Rooms.
    • User permissions and branded zones were set up for creative freedom and efficient content management.
    • Exceptional technical support and collaborative features enhanced the overall experience.
    • Included CAP integration for the Campus Safety department.

    “There is a lot to offer with Carousel Cloud and BrightSign that we simply could not get before. The ability to do so much with one platform goes a very long way in achieving our goals.“

    Seniors & Rising Graduates

    From Freshman to Graduate, use digital signs to increase loyalty by helping your students prepare to take the world by storm. 

    • Foster school spirit and pride.
    • Create fans at sporting events, concerts, and on-campus events.
    • Help students move into the future with insightful information and post-graduate opportunities.

    Use digital signage to help connect with these students in:

    • The Academic Advisors’ office
    • The Financial Aid office
    • The Career Development office
    • During school alumni networking events

    Want to keep rising graduates engaged?

    Get a Free Consultation
    Michigan State University wall of fame using BrightSign digital signage player display technology
    Interactive Exhibits Capture attention and create memorable experiences tailored to your audience with displays that react to touch, gesture, motion, and sound.
    Clemson Locker fully equipped with BrightSign digital signage technology
    Personalized Displays Display panels are cloud-connected and can be mounted anywhere, allowing schools to share timely, relevant, and up-to-date information at a moments’ notice.


    Use digital signage to create loyal fans (and donors) out of your former students.

    • Display powerful testimonials that can help with recruitment.
    • Drive donations and referrals through on-campus recognition programs.
    • Create an automatic fanbase for your athletics programs.
    • Enhance the alumni experience and develop lifelong relationships.

    Use digital signage to help connect with former students and alumni using:

    • Testimonials & quotes
    • Donor recognition walls
    • Alumni volunteer opportunities

    Want to stay connected with your students?

    Get a Free Consultation
    Hero image of Michigan State University wall of fame using BrightSign digital signage player display technology

    Raving Fans

    Michigan State University (MSU) collaborated with BrightSign and Carousel to create an interactive Spartan Player Wall of Fame, located outside the Spartans’ locker room and lounge, in a space designed to accommodate relatives and friends as they wait for players after the games.

    • Wanted to showcase notable basketball alumni from the Tom Izzo era.
    • Needed to accommodate 25 years' worth of star players on a single wall.
    • Wanted a memorable, interactive experience with rock-solid reliability.

    The solution was two 75” Newline interactive touch displays powered by BrightSign media players, enabling visitors to scroll through and learn about MSU's basketball alumni.

    • Designing the player wall came with some challenges – it would have been impossible to honor 25 years of MSU’s star players on a single wall. To address this spatial challenge, Carousel and BrightSign collaborated to create an interactive experience that makes it easy for visitors to scroll through and learn about MSU’s basketball alumni.
    • Carousel Digital Signage's CMS platform allows for easy content management and future additions of graduating classes.

    “Creating a digital platform for the player wall of fame is particularly useful in that subsequent graduating classes can be added with ease. BrightSign's players offer unmatched reliability and ensure that content on the MSU player wall of fame displays perfectly, with zero downtime.“