BrightSign exhibits real-world applications that drive awareness, evaluation, purchase, and loyalty in retail environments.

SAN JOSE, CA, January 5, 2026 — BrightSign, the provider of the most advanced, capable, and trusted digital media players and operating system, will showcase high-impact retail experiences at NRF 2026, Jan. 11-13, 2026, at the Jacob K. Javits Convention Center, NYC. BrightSign will have a series of interactive demos, product applications, AI use cases, and premier media players on display at booth #1353, exploring how digital signage delivers engaging, personalized, and reliable in-store experiences that improve decisions, drive conversions, and keep customers engaged long after checkout.

“Retailers are moving past the question of why digital signage matters and focusing on how it drives action,” said Misty Chalk, vice president of sales, Americas, at BrightSign. “Digital signage is no longer about awareness alone. It’s about execution. When used well, it helps retailers understand shopper behavior, influence decisions in real time, and turn in-store engagement into conversion and loyalty.”

Featured retail solutions and demos include:

• Connected Retail Journeys: Explore how BrightSign solutions help businesses across all stages of the retail journey, including awareness, evaluation, purchase, and loyalty, delivering real-time, context-aware content.
• Interactive Shopping Experiences: Discover engaging shopping experiences powered by digital media players, including product highlights, content promotion, and lift-and-learn.
• AI-in-Action Showcase: See how AI applications integrated with BrightSign digital media players at the edge help retailers capture real-time shopper insights and drive impactful content, complete with data visualization.
• Premier Digital Media Players: Get hands-on with a broad portfolio of industry-leading Series 5 and Series 6 media players purpose built for demanding retail environments, including BrightSign XD6, HD6, and XS6 System-on-a-Chip, backed by 5-year warranty.

More information about BrightSign and times to book a meeting with a BrightSign experience expert can be found here: https://www.brightsign.biz/nrf-retail-show/.

About BrightSign

BrightSign LLC, the global market leader in digital signage media players, is headquartered in San Jose, California, with offices in Europe and Asia. BrightSign manufactures media players and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign XC players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use, and market-leading technology. For more information, visit BrightSign.

Contact

brightsign@racepointglobal.com