Retail
Connected
Guide shoppers from discovery to loyalty with clear, personalized signage at every touchpoint.
Built for Retail. Trusted Worldwide.
BrightSign is the trusted solution for global retail deployments, powering digital signage networks across thousands of retail locations. At NRF, retailers can explore how BrightSign delivers engaging, personalized, and reliable in-store experiences that improve decisions, drive conversions, and keep customers engaged long after checkout.
Book a Meeting at NRF ’26
Looking to improve awareness, conversion, and loyalty across your stores? Meet with BrightSign at NRF and see how we help retailers:
- Improve product discovery with real-time, auto-updated product details
- Personalize engagement in real time based on behavior and context
- Boost conversion with relevant content at the point of decision
- Activate reviews and rewards with post-purchase prompts
Guide Shoppers
Elevate every step of the shopper journey while creating measurable opportunities for conversions and retail media revenue.
- Enhance discovery with interactive, visual storytelling at the shelf
- Improve evaluation with real-time pricing, inventory, and product details
- Grow revenue through sponsored content from brands
Personalize the Shopping Journey
Improve engagement, grow conversions, and build long-term loyalty through real-time personalization.
- Deliver content that adapts to shopper behavior
- Tailor experiences with AI-ready capabilities and audience insights
- Strengthen loyalty with personalized prompts that connect shoppers to offers and rewards
Digital Signage Solutions for Retail
See what’s new from BrightSign and how our latest products power impactful, reliable digital signage for modern retail.
Meet Series 6
BrightSign XD6
4K performance – deployable anywhere.
- Power stunning visual shopper experiences with 4K 60p video and 4K graphics
- Run AI applications with an integrated Neural Processing Unit (NPU)
- Deploy anywhere with Power over Ethernet (PoE+) and optional cellular modem
BrightSign HD6
4K performance with 10-bit HDR support.
- Power eye-catching shopper experiences with 4K 60p playback video with 10-bit HDR
- Run AI applications with an integrated Neural Processing Unit (NPU)
- Reduce downtime with internal microSD, and run anywhere via optional cellular modem
BrightSign XS6
Our highest-performing System-on-a-Chip.
- Seamlessly integrated into commercial displays minimizing cabling and setup time
- Power stunning shopper experiences with 4K 60p video and 4K graphics
- Run powerful AI applications with an integrated Neural Processing Unit (NPU)
Reliability You Can Count On
Starting January 1, 2025, all newly purchased and registered Series 5 and beyond media players worldwide now come with a 5-year standard warranty.
New customers can activate the 5-year warranty by registering their players online. Players with an active bsn.Control or bsn.Content account are automatically enrolled for the 5-year warranty.
Free Device Management with bsn.Control
Every BrightSign player comes with free remote device management included. Easily monitor player status, re-provision remotely, and issue commands from anywhere.
Trusted by Retailers Worldwide
Explore Our Retail Solutions
Learn more about shopper engagement and the benefits of digital signage for retail.
Ready to Get Started?
With our free proof of concept offer, we’ll work with you to ensure your experience is tested and viable before you deploy it.