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Artificial Intelligence

Reimagine digital signage with AI at the edge.

Artificial Intelligence

Reimagine digital signage with AI at the edge.

Deploy AI-Ready Digital Signage

  • Advanced players equipped with integrated Neural Processing Units (NPUs) run AI applications without compromising video or audio quality.
  • Provide real-time insights and deliver instant personalization.
  • Eliminate latency and security risks from cloud-based AI with AI at the edge.

BrightSign Brings AI to the Edge

Our players are built AI-ready out of the box, equipped with NPUs designed to run AI models efficiently at the edge. That means:

  • Real-time intelligence without compromising playback quality.
  • CPUs and GPUs stay focused on what they do best: delivering brilliant visuals and sound.
  • Flexible integration with brightAuthor connected, HTML5, and third-party CMS platforms.
  • Future-proof capability enabling partners to bring their own AI applications to our ecosystem.
Man looking at AI check-in screen for digital signage in transportation

How AI Transforms Digital Signage

Learn what’s possible across every environment.

AI human detection privacy features performed on retail customers

Retail

  • Gaze Detection: Measure engagement by recognizing when shoppers pay attention.
  • Content Targeting: Display the right message at the right moment for each viewer.
  • Dynamic Promotions: Adjust ads in real time based on inventory, time of day, or shopper behavior to drive higher conversions.
Woman looking at digital signage with AI facial recognition

Transportation

  • Real-Time Advertising: Promotions that adapt to flight, bus, or train schedules for maximum relevance.
  • Safety Messaging and Voice-Driven Wayfinding: Guide travelers clearly and quickly, even in crowded environments.
  • Crowd Density Measurement: Assist operators in managing traffic flow and improving passenger experiences.
Man and woman looking at a bank touchscreen

Finance

  • Intelligent Self-Service: Use AI insights to streamline transactions and reduce queue times.
  • Personalized Messaging: Deliver targeted offers and content based on customer demographics.
  • Targeted Promotions: Encourage customers to explore new offerings, such as credit cards, loans, and other services, while they wait.
Nurse and patients with waiting room digital signage

Healthcare

  • Personalized Content: Including real-time wait times to improve patient communication and transparency.
  • Offer Guidance and Calming Content: Reduce anxiety and help patients navigate complex information or facilities.
  • Targeted Educational Content: Raise awareness and drive healthier choices through on-screen learning.

A Growing AI-Centric Ecosystem

By enabling partners to run AI directly on BrightSign players, we open a world of possibilities: personalized customer journeys, contextual content optimization, audience insights, and truly interactive experiences.

Talk to an Expert

With BrightSign, your signage is built for today and future-proofed for tomorrow’s AI innovation. Imagine what’s possible, then make it real, with AI at the edge.

Connect with us to learn more about BrightSign’s AI-ready players and solutions.