Overview

Peterbilt Motors, a leading builder of heavy-duty commercial trucks, wanted to make a stronger first impression at its corporate headquarters in Denton, Texas. As part of a wider facility modernization carried out by integrator Ford AV, the company installed a tall, portrait-format LED video wall in its administrative lobby. A BrightSign media player sits at the center of the experience, giving Peterbilt a dependable way to greet employees and visitors with branded motion content the moment they arrive.

The Challenge

The lobby is the first space anyone sees when they walk into Peterbilt, and the company wanted it to convey the brand through movement, color, and current messaging rather than fixed signage. That entrance is bright and filled with natural light, so whatever went on the wall had to stay vivid and readable in demanding conditions. Peterbilt’s communications team needed a platform they could refresh on their own and rely on to run without interruption.

The Solution

Working with Ford AV, Peterbilt deployed a portrait-oriented LED canvas in the lobby, with a BrightSign media player acting as the content engine behind it. The player manages and renders the branded video, motion graphics, and company messaging that fill the display, feeding the wall’s LED video processor so the visuals stay smooth across the full vertical surface.

What keeps the wall dependable is BrightSign’s purpose-built design. Rather than running a high-visibility display from a general-purpose computer, the deployment uses a solid-state player engineered specifically for digital signage. There is no desktop operating system to manage and nothing spinning that can wear out, so the wall is made to run continuously in a space where any downtime would be obvious at a glance. The experience allows for easy refreshes, giving Peterbilt’s team direct control over their messaging. In addition, the content holds its clarity even in the entrance’s strong daylight.

The Result

Anyone entering Peterbilt’s headquarters is now met with bright, full-motion visuals in place of static displays. The wall has become an adaptable canvas for marketing campaigns, company news, and employee recognition, and it stays legible under the lobby’s natural light. Because the player underneath is built for always-on operation, the experience runs reliably with little intervention, and the team can keep content current without technical hurdles.

The Benefits

• Reliable, always-on performance: A solid-state, signage-specific player keeps the lobby wall running continuously in a high-traffic space.
• Flexible content control: A system that allows Peterbilt to refresh video, imagery, and announcements on its own schedule across a non-standard portrait display.
• Daylight-ready clarity: Smooth, vivid playback keeps every message readable in a bright, glass-fronted entrance.
• Secure by design: A closed, purpose-built operating system limits the vulnerabilities tied to general-purpose computers in a corporate setting.
• Lower cost of ownership: Low power draw, minimal maintenance, and long service life reduce total cost well beyond the initial install.

Looking Forward

With a reliable, easily managed foundation in place, Peterbilt has a lobby platform that can grow alongside its communications goals, from new branded campaigns to expanded employee engagement. The same purpose-built approach gives the company a proven model it can extend to other displays across the facility as its needs evolve.