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BrightSign Transforms Edinburgh Airport’s Passenger Experience

BrightSign Transforms Edinburgh Airport’s Passenger Experience

Overview

Edinburgh Airport, a key transportation hub with over forty airlines operating within its premises and serving over 15 million passengers each year, sought to modernize the passenger experience by implementing cutting-edge digital signage solutions.

The airport’s goal was to create an immersive, user-friendly environment that could help passengers easily navigate through check-in, wayfinding, and other key areas. Travelers today want real-time information, intuitive navigation, and engaging digital experiences at every stage of their journey, and the airport delivered.

 

The Challenge

In a high-traffic environment like Edinburgh Airport, providing a seamless and reliable digital signage experience is critical. The challenge was to deliver a robust solution that could support 24/7 operation while managing high volumes of dynamic content, including real-time flight updates, wayfinding, and advertising.

Airports also face the challenge of maintaining a sleek and modern aesthetic while ensuring that digital signage systems remain secure, reliable, and easy to manage.

 

The Solution

BrightSign’s digital signage players, powered by BrightSignOS™, were deployed throughout Edinburgh Airport, including the main check-in area and transitional spaces. These players drive several large LED walls, delivering essential information to passengers in a high-visibility environment.

This solution was built to meet the demands of high-traffic transportation centers, where uptime and system reliability are essential. The digital signage network helps streamline operations, reduce congestion, and improve the overall passenger experience. 

Key Highlights of the Installation Include:

  • LED Wall Extension: A 23-meter extension was added to an existing 85-meter LED wall, providing greater visual reach while maintaining high resolution and consistent brightness across the displays.
  • MicroLED Displays: Two state-of-the-art MicroLED displays were integrated into the new self-service check-in zone, enhancing the airport’s modern design and improving passenger flow.

Key Highlights of the Installation Include:

  • Curved LED Duty-Free Display: A visually striking, floor-to-ceiling curved LED wall was installed in the duty-free area, guiding passengers and creating an engaging and immersive experience.
  • Wayfinding, Flight Information, and Advertising: A 6×2.5-meter LED display was implemented to provide real-time flight updates, clear directional signage, and dynamic advertising content, further enhancing passenger navigation and supporting the airport’s revenue generation goals.

The Benefits

  • Improved Passenger Navigation: Dynamic wayfinding and real-time flight information reduce confusion and enhance the overall travel experience, helping passengers move more confidently and comfortably.
  • Revenue Generation: The advertising capability of the digital signage system supports the airport’s revenue goals while delivering relevant, engaging content to travelers designed to improve audience dwell time.
  • Reliability and Efficiency: BrightSign’s digital signage players, known for their 24/7 uptime and ease of management, ensure smooth operation in a busy, high-traffic environment.
  • Scalability: The installation’s flexibility and scalability position Edinburgh Airport for future expansion of digital signage as passenger needs grow.

 

The Collaboration

The collaboration between BrightSign and NuVideo has been key to the success of this deployment. Together, the two companies have ensured that Edinburgh Airport’s digital signage solution meets the demands of a busy, high-traffic airport environment, providing not only a modern passenger experience but also a scalable, reliable platform for future growth.

“We’ve used other digital signage solutions in the past, but BrightSign players have always stood out for their exceptional stability,” said Michael MacNeil, sales manager for NuVideo. “As this project is in a high-visibility area, with around a million passengers passing through each month, we knew that we needed a reliable product. The BrightSign players have been a fantastic addition to the project and play an integral role in providing wayfinding and advertising content to the wall. In particular, the brightAuthor connected software provides a robust content management platform which is both powerful and feature-rich.”

 

Looking Forward

As the airport continues to innovate and expand, Edinburgh Airport continues to enhance passenger engagement and streamline operations, with BrightSign playing a key role in delivering seamless, reliable digital experiences.

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