BrightSign and MOKA Technology (TCL) Partner to Develop New Line of Displays

MOKA Technology to Integrate BrightSign Built-In into New Portfolio of Large-Format Commercial Displays

Los Gatos, CA – June 7, 2023 – BrightSign and MOKA Technology (a subsidiary of TCL Technology Group) today jointly announce a partnership to develop a new line of commercial displays with integrated digital signage capabilities. The flagship of this new product line – the MOKA BS60 – will debut at InfoComm 2023, with attendees getting an exclusive first look at the new commercial display in BrightSign’s booth #813, as well as MOKA’s booth #351. MOKA joins the growing list of hardware manufacturers embracing the BrightSign Built-In platform, with the distinction of being the first manufacturer specializing in large-format commercial displays to embed the BrightSign Built-In solution.

“BrightSign is the ideal partner to bring digital signage capabilities to our growing portfolio of commercial displays,” said Laurence Liang, GM of MOKA Technology and VP of TCL Technology Group. “BrightSign has a strong reputation of performance that is unrivaled in today’s market, with a track record of reliability that ensures our customers will enjoy years of trouble-free use from our new BrightSign-enabled commercial displays.”

The new MOKA BS60 is an intelligent commercial display that supports 4K content and can be installed in landscape or portrait orientation. The display is framed by an ultra-narrow matte black bezel and is ideal for use in retail and other business applications. The BS60 offers 25% haze and 3H surface hardening, all with an integrated, ultra-thin design with an overall depth of less than two inches. With brightness of 500 nits, high color gamut (90%) and ultra-high contrast, this commercial-grade display delivers uncompromising performance for a wide range of professional applications.

“Demand for our BrightSign Built-In platform is strong, but until now our market penetration has been limited to smaller screens used in applications that lack ample room to mount external players,” said Jeff Hastings, CEO of BrightSign. “We believe there is an underserved need for larger screens with integrated digital signage capabilities, and we are pleased to collaborate with MOKA to bring to market a strong product offering to meet this growing demand.”

The MOKA BS60 line of commercial displays with BrightSign Built-In will consist of 32, 43, 50, 55 and 65-inch models. Distribution of the 55-inch model in North America will begin in Q4 before expanding the product line and selling into other key global regions. Click here for more information about the MOKA BS60 commercial displays with BrightSign Built-In.

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About BrightSign®

BrightSign LLC, the global market leader in digital signage media players, is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign manufactures media players and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign XC players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use and market-leading technology. For more information, visit BrightSign.

About MOKA Technology

MOKA Technology (MOKA) is a subsidiary of TCL Technology Group that designs and manufactures an extensive portfolio of TVs, monitors and commercial displays. Established in 2012, MOKA now has more than 8,000 employees globally, with six manufacturing facilities serving customers around the world. MOKA’s 2022 annual shipment volume ranked No. 2 in the global OEM display market and has grown to No. 1 in Q1 of 2023. MOKA has built a strong presence since entering the commercial display market in 2020, with the aim of becoming a top-three provider in this market. MOKA is an ideal partner due to the company’s panel supply of its brother branch CSOT, industrial manufacturing capabilities, customer-centric culture, strong research and development capabilities, comprehensive quality assurance system, integrated management and control systems. Visit for more information.