The latest from BrightSign.
Earlier this week, DSE show organizers confirmed what many of us had suspected for months – that DSE would not happen as planned in 2020. What came as a bit of a surprise was Exponation’s entry into Chapter 7 bankruptcy – such an abrupt and terminal...
I’m energized to see our industry emerge from the pandemic stronger than it’s ever been. As people return to their normal routines, they’re welcomed by immersive experiences at every turn. Interactive, sensory installations like the All Blacks...
With energy costs rising at 30% year over year, businesses are increasingly concerned about reducing consumption. Digital signage is way below heating, lighting and air conditioning in terms of energy consumption in most offices and retail...
The digital signage space just emerged from a year that none of us could ever have anticipated. And while the temporary closure of stores, restaurants and other businesses put a great deal of pressure on our industry last year, we quickly learned how...
Mobile connectivity is indispensable in our personal lives. Our phones are our lifeline – our conduit to virtually every aspect of our digital lives, from social networks to email to countless apps and other web-based...
A standout feature of the pandemic for me has been the extent to which BrightSign customers in all regions have invested in the customer experience, in some cases despite having to restrict opening hours or close altogether during...
As 2022 gets underway, one can’t help but reflect on how transformative the past two years have been. The AV industry endured pandemic-driven changes that nobody could have...
COVID-19 has been a gut-punch for much of the AV industry. Not since 9/11 has the business world faced such an abrupt pause, followed by an uncertain future. In the case of this pandemic, how the future plays out will be dictated largely by viral spread, and...
Our industry is more diverse than it’s ever been. The IHS Markit Digital Signage Industry Market Tracker presents separate data in eight vertical markets, and many of these verticals are themselves very diverse. ‘Retail’ extends from corner shops to...
Smart use of sensors is enabling the creation of context-sensitive signage that will transform what we mean by interactivity. In the future, signage will look and listen and feel, responding to the surrounding environment so that interaction with it becomes...
The pandemic has illuminated the importance of connectivity in our lives. We’ve had to adapt how our kids learn, how we socialize with friends and family, and how we...
Looking back on 2020 – a year so deeply affected by the COVID-19 pandemic – I’ve been reflecting on what we’ve...
