BrightSign Built-In Powers GHD’s Interactive Beauty Displays
Overview
Global beauty leader GHD is a household name in premium hair styling tools, competing in a fast-growing market projected to exceed $38B by 2030. GHD aimed to reinforce its brand and improve in-store visibility. Their goal was to design displays that merged interactive technology with product exploration, empowering customers to test, learn, and buy with confidence.
The Challenge
GHD envisioned an interactive kiosk that would showcase product content behind mirrored glass, enhanced by sensor technology to respond dynamically to shopper behavior. But the mirrored glass created a significant hurdle: Traditional displays lost more than half their brightness once glass was applied, making content nearly invisible.
To succeed, GHD needed a purpose-built digital signage solution that could deliver crystal-clear visuals, integrate seamlessly with sensor technology, and scale across retail environments in Europe.
The Solution
GHD partnered with retail integrator Lime Retail to bring the concept to life, selecting BrightSign’s Built-In technology as the foundation of the new display. The team deployed Bluefin 21.5-inch High-Bright displays featuring mirrored glass, each running BrightSignOS™ embedded directly inside the screen.
This all-in-one design eliminated extra hardware, minimized cabling, and delivered the reliability and security that BrightSign is known for. Paired with Nexmosphere presence and lift-and-learn sensors, the display responded to how shoppers interacted with products, triggering lighting and content changes as they approached or picked up products, creating an engaging, guided discovery experience.
Key Installations
- Mirrored Interactive Displays: High-Bright Bluefin screens with BrightSign Built-In ensured content remained vibrant and visible behind a mirrored coating.
- Sensor-Driven Engagement: Nexmosphere sensors triggered product-specific content and lighting adjustments when shoppers approached or lifted products.
- Clean, Scalable Design: All-in-one displays with embedded BrightSignOS created a sleek look and simplified installation across multiple countries.
The Benefits
- Engagement at Scale: Shoppers stayed engaged longer, interacting with content that doubled as both a mirror and a guided demo.
- Customer Education: Displays acted as an extension of store staff, educating customers about product features in real time and freeing staff up to focus on more critical tasks.
- Reliable, Secure Operation: BrightSignOS ensured consistent performance, self-healing playback, and energy-efficient operations across multiple locations.
- Faster Rollouts: The embedded design streamlined deployment, reducing complexity for Lime Retail and accelerating GHD’s expansion.
Looking Forward
“GHD has embraced what we’ve recommended, and they are really happy with the final product,” said Ross Halford, Senior Account Manager – Luxury Brands at Lime Retail. “We continue to order more screens as the client rolls out more units. In fact, they are building out an experience zone on Oxford Street and have expanded to a two-sided screen format for new units rolling out in other stores in the UK.”
With BrightSign Built-In and Bluefin’s High-Bright displays, GHD continues to roll out interactive kiosks that redefine how beauty brands connect with customers in-store.
Discover What’s Possible in Retail with BrightSign
See how leading retailers are transforming in-store engagement, monetizing retail media networks, and creating personalized shopping experiences with BrightSign digital signage.
