Company’s Media Players to Power Digital Experiences Throughout the Show
LOS GATOS, CA – (March 27, 2017) – BrightSign, LLC®, the global market leader in digital signage media players, today outlined its plans for the upcoming Digital Signage Expo (DSE), which takes place in Las Vegas, NV on March 29th and 30th. The company’s players will power signage not just in its own booth, but also in partner booths as well as key focal points on the show floor. Additionally, BrightSign and TAPP will host a daily happy hour, reserved for early bird visitors to its booth each morning.
BrightSign Behind the Scenes
This is the sixth year BrightSign’s media players will power the DSE entryway – an impressive installation of four columns encased in a total of 18 48-inch Samsung displays. Peerless supplied the mounts and OpenEye Global generated the eye-catching content that will inform attendees as they enter and exit the show floor. Additionally, BrightSign’s players will be hard at work behind the scenes, feeding content to displays in booths all over the show floor including NEC, Philips, Peerless, Zynchro, Reach, Reflect Systems, Almo Pro AV, Tightrope Media Systems, Wovenmedia, Four Winds Interactive, GDS and every single display in the Chief booth.
BrightSign, Beacons and Beer!
The first 100 people to stop by BrightSign’s booth each day of the show will receive an exclusive happy hour invitation to one of the most unique beer pours they’ve ever experienced. TAPP called upon BrightSign to enable media distribution for its new patented technology, which gives brands and bar owners an innovative way to engage patrons via compelling and entertaining content on the location’s screens (televisions or tablets). This experience is trigged by the pull of a tap handle or when an order is placed via the location’s POS system. Happy hour attendees will get a sneak peek at TAPP’s new technology and witness for themselves one of the most significant innovations to hit the food and beverage industry since Prohibition.
At BrightSign’s booth #419, the company will demonstrate its latest solutions, including BrightSign’s first player to support the Intel® Open Pluggable Specification (OPS), and the new BrightSign Built-in Digital Signage Module (BrightSign DSM). Additionally, BrightSign will showcase AutoWall™, a new solution for video walls using HTML5 content, IP streaming from a BrightSign player to BrightSign end-points, and of course the new Series 3 players.
Larger Than Life Advertising
BrightSign will be visible this DSE well beyond the show floor. The company recently teamed up with Las Vegas-based creative agency Socialure for some high-impact advertising on the world’s largest LED digital screen. Measuring 65 feet tall by 320 feet wide, the Harmon Corner screen sits high above Walgreens and McDonald’s at the intersection of Harmon Avenue and Las Vegas Boulevard. The Socialure/BrightSign content will display on the screen the week of the show, as well as in hardcopy magazines published by Greenspun Media Group.
Visit BrightSign at DSE in booth 419, or visit www.brightsign.biz for more information about the company’s complete portfolio of digital signage hardware and software solutions.
BrightSign LLC, the global market leader in digital signage media players, is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign manufactures media players, and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign XT players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use, and market-leading technology. For more information, visit www.brightsign.biz. Follow BrightSign at http://twitter.com/brightsign and http://www.facebook.com/BrightSignLLC.
TAPP Technologies, LLC offers a guest engagement analytics platform. TAPP’s patented technology captures the moment a beverage (draft, bottle, spirit, wine) or food item is purchased at each location. The purchase triggers a customized experience to targeted televisions and/or tablets within the venue, engaging the consumer in a unique and memorable way. TAPP programs are designed to help brands and bar owners increase revenue, productivity and acquire new locations. Visit www.tapptek.com for more information.
BrightSign, LLC is a privately held company located in Los Gatos, California founded in 2002 by Anthony Wood, the inventor of the digital video recorder (DVR) and Roku. BrightSign is the global market leader in digital signage media players, as reported by IHS every single quarter from 2013 to present in its "Global Market for Digital Signage" research study, which publishes market share of all media players and PC-based signage solutions combined. BrightSign players are known for their signature reliability, affordability and ease-of-use by the commercial digital signage market worldwide.