BrightSign Built-In Enhances Wellness at Shell Point Retirement Community

BrightSign Built-In Enhances Wellness at Shell Point Retirement Community

Overview

Shell Point Retirement Community in Fort Myers, Florida, is known for its resort-style living combined with comprehensive healthcare services. But its commitment extends beyond physical care. Shell Point also prioritizes emotional well-being for residents, staff, and visitors.

Recognizing the impact of stress on caregivers and the broader community, leadership sought an innovative way to provide accessible mental health support in a central, welcoming space.

 

The Challenge

Shell Point wanted to create a resource that would reduce stress and promote mindfulness across its community. The vision was a calming, private environment where individuals could engage with guided exercises and content designed to lower anxiety. The challenge was to design a solution that felt immersive, delivered reliable performance, and was simple for staff to manage without ongoing technical assistance.

 

The Solution

Shell Point partnered with Red Dot Digital Media, BrightSign, Bluefin, and Wallboard to bring the Mind Pod to life. At the core is a 32-inch Bluefin display with BrightSign Built-In, powered by BrightSignOS™. The integrated design streamlined the deployment and gave Shell Point an all-in-one solution.

Red Dot designed and programmed the entire solution from hardware spec to software and interactive content. Upon entering, individuals rate their stress levels and select from calming videos such as breathing exercises, faith-based messages, and introspection techniques. After completion, they reassess their stress level, giving Shell Point clear data on effectiveness. With Wallboard CMS, the IT team easily updates content, while daily automated reports give administrators insights into usage patterns and outcomes.

Key installations include:

  • All-in-One BrightSign Built-In Display: A 32-inch Bluefin touchscreen with BrightSign Built-In delivers reliable performance in a compact design.
  • Custom Interactive Experience: Red Dot created workflows and templates, making future updates fast and manageable for Shell Point’s IT staff.
  • Seamless Content Management: Wallboard CMS powers content scheduling, interactive commands, and daily performance reporting.

The benefits include:

  • Proven Impact: Family caregivers experienced a 27% reduction in stress, while staff experienced a 20% decrease after Mind Pod sessions.
  • Operational Efficiency: Using Red Dot’s programming of the interactive touch content on the BrightSign Built-In devices, the end user can manage changes without outside support.
  • Data-Driven Improvement: Automated reporting highlights which videos deliver the greatest stress reduction, helping staff refine offerings.

Looking Forward

The Mind Pod has quickly become a valued resource at Shell Point, embraced by staff, residents, and visitors alike. Following its success, Shell Point is exploring opportunities to expand the program into additional areas of the community. By leveraging Red Dot’s expertise with Bluefin with BrightSign Built-In and Wallboard, Shell Point has created a scalable, cost-effective model for wellness-driven digital signage that other organizations can follow.

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