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Retail Digital Signage

Power immersive in-store digital signage, monetize retail media, and personalize shopping journeys with AI at the edge.

TALK TO AN EXPERT

Retail Digital Signage

Power immersive in-store digital signage, monetize retail media, and personalize shopping journeys with AI at the edge.

TALK TO AN EXPERT

Redefining Retail Engagement

Today’s shoppers want more than standard signage — in fact, 63% of consumers expect personalized, seamless services that attract, engage, and drive them to buy1. With the right digital signage players and AI-powered capabilities, retailers can deliver immersive shopping experiences that support scalable retail media monetization and future-proof in-store engagement.

Personalized, Real-Time Shopping Experiences

Deliver engaging, data-driven interactions that increase sales, reduce friction, and build lasting loyalty.

  • Personalize content based on shopper behavior, demographics, or location with privacy-safe AI at the edge.
  • Drive engagement via lift-and-learn, RFID, or motion triggers to deliver relevant product information.
  • Showcase immersive 4K/8K content and video walls proven to outperform static signage by 64%.2
  • Push real-time promotions and updates based on inventory, time of day, or shopper presence.
Immersive digital signage video thumbnail that says "Personalize the shopping journey"

Always-On Media & Measurable ROI

Convert in-store traffic into reliable revenue streams with retail media networks.

Digital signage video wall in a retail store powered by BrightSign Built-In, BrightSign's System-on-a-Chip (SoC) solution

Seamless, Data-Driven Retail Analytics

Unlock advanced personalization, analytics, and engagement with AI in retail — without sacrificing performance, security, or scalability.

  • Reduce latency and dependency on cloud-based AI with built-in NPUs that run AI models locally — like BrightSign’s LS and XT Series 5 players and Series 6 players.
  • Ensure flawless 4K+ playback even with machine vision running in parallel, thanks to dedicated architecture that separates AI tasks from video processing.
  • Prepare for a more personalized future with high-performance players and next-generation capabilities.
Woman holding an umbrella in front of a digital retail display

Built for Retail. Trusted Worldwide.

BrightSign is the trusted solution behind global retail deployments, powering digital signage networks across thousands of locations. Our purpose-built players and software deliver the reliability, scalability, and control retail environments require — whether you’re enhancing customer experience, monetizing in-store media, or preparing for AI-powered personalization.

  • Trusted by top global retailers
  • Enterprise-ready and built to scale
  • Legendary reliability with 24/7 uptime
  • Free device management software via bsn.Control

Get a Free Proof of Concept

Submit the form to connect with a BrightSign expert and create a custom solution for your business.

Digital Signage Solutions for Retail

See how retail customers use BrightSign products and solutions for in-store digital signage, revenue-generation, and beyond.

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Ikea retail store with digital signage by BrightSign

IKEA wanted to create a high-tech, immersive, and interactive experience that would inform and delight customers. Working with their design team, BrightSign brought to life a solution that was more:

  • Cost-effective – Our players offered an affordable and reliable solution for implementing a synchronized 4K video experience, reducing costs.
  • Engaging – Customers spent more time with the display and interacting with salespeople.
  • Customized – Our players allowed pieces of furniture to be animated or transformed into interactive information points, delivering customer-specific content.
Levi's Jeans retail digital signage video wall powered by BrightSign

For their flagship store, Levi’s wanted a modern, welcoming, and impactful environment. Teaming up with Reflect and D3, BrightSign delivered a unique installation experience that was:

  • Striking – Two BrightSign XD players powered more than 10 million LED lights, a 41-foot curved panel, and an 82-foot-wide U-shaped panel.
  • Brand-aligned – A cohesive customer experience throughout the entire store.
  • Reliable – Levi’s counted on our self-healing system in one of the world’s most prominent public spaces.
Olyns' flagship recycling product outside a retail store, powered by Wovenmedia and BrightSign digital signage solutions

Olyns created a network of AI-powered “Cubes” that made recycling more accessible and engaging, while also driving revenue through a retail media network and deployment that was more:

  • Sustainable – Ad revenue funds the recycling platform, helping reduce plastic waste while supporting a self-sustaining model.
  • Scalable – Wovenmedia’s CMS and BrightSign players enable quick updates, centralization, and growth across retail locations.
  • Reliable – BrightSignOSTM delivers continuous uptime and flawless playback, ensuring every Cube runs smoothly.

What Customers are Saying

“Selfridges’ Oxford Street storefront is one of the best known in London. For this application, BrightSign players were the obvious choice, delivering crisp, Full HD playback – reliably and daily – for years on end without fail.”

Mike Fabian
Director, Freehand

“The BrightSign players are perfect for this kind of synchronized playback set-up. They’re extremely reliable and really simple to use. If we need to update content, we just log on to our control PC and push it out to all the players and it just works.”

Stuart Harris
Founder and Creative Director, IKEA

“BrightSign players were selected for their outstanding reliability and upgradeability. BrightSign offers customers free OS updates for life but allows them to select the updates that are relevant to their installation. This keeps the hardware as up-to-date as First Impression and Rituals need it to be, without loading it up with redundant features and functions.”

Menno Huizinga
Senior Solutions Architect, First Impression

“We chose BrightSign’s players because they are the most reliable players on the market. This high-visibility installation demanded the very best, and with BrightSign’s help we assembled an eye-catching network of displays.”

El Palacio de Hierro Mexico City

Meet the Players

BrightSign HD6 digital signage player

BrightSign HD6

BrightSign XD6 digital signage player

BrightSign XD6

front facing product image of the BrightSign XC5 digital signage player on a white background with shadow

BrightSign XC5

front facing product image of the BrightSign XT5 digital signage player on a white background with shadow

BrightSign XT5

front facing product image of the BrightSign XD5 digital signage player on a white background with shadow

BrightSign XD5

front facing product image of the BrightSign HD5 digital signage player on a white background with shadow

BrightSign HD5

front facing product image of the BrightSign LS5 digital signage player on a white background with shadow

BrightSign LS5

front facing product image of the BrightSign AU5 digital audio player

BrightSign AU5

BrightSign XT4-T

BrightSign XT4

References
  1. Salesforce. (n.d.). What Are Customer Expectations, and How Have They Changed? (n.d.). Salesforce. Retrieved July 28, 2025, from https://www.salesforce.com/resources/articles/customer-expectations/
  2. Digital Signage Today. (2022, July 15). 100 proven ROI-driven digital signage statistics (2022). Digital Signage Today. Retrieved July 28, 2025, from https://www.digitalsignagetoday.com/blogs/100-proven-roi-driven-digital-signage-statistics-2022