ICOR International Systems and BrightSign have teamed-up to outfit a new lounge reserved for VIP members and their guests at the BB&T Center, home of the Florida Panthers located in Sunrise, Florida.The BB&T CLUB RED VIP Luxury Lounge highlights the growing trend among professional sporting venues of building sophisticated, refined lounges to entertain their most important fans and patrons.
“An installation of this magnitude has a high degree of complexity, therefore ease-of-use and reliability were vitally important as we evaluated which digital signage players would best suit the task,” said Bill Craig, vice president of ICOR International Systems. “In the end, BrightSign offered us a solution that was easy to deploy and support – the fact that the BrightSign units were so affordable was icing on the cake.”
The lounge itself encompasses 12,000 square feet. In total, approximately 50 screens are distributed throughout the lounge – flanking the bar, in various group seating areas, disguised behind stately picture frames and some even located in restroom areas.
“With an untraditional roll-out such as this, we anticipate providing a fair amount of support as the venue gets up and running,” continued Craig. “Surprisingly enough, we fielded a few basic questions following installation and conducted a 30-minute training and we haven’t heard a word since – in fact, they recently ordered more BrightSign units to implement in other common areas throughout the building. This speaks volumes about the simplicity and reliability of the BrightSign products we chose to install.”
Beyond the obvious goal of entertaining lounge members, the screens interspersed throughout the venue are also capable of delivering advertising and other promotional content on a very targeted basis. Content delivery is managed via an intuitive, touch-based control interface, enabling seamless delivery of advertising and cross-promotional material.
The lounge installation has been a resounding success for the ICOR International Systems/BrightSign team, setting a new standard for comfort and entertainment in sporting venue VIP lounges.
Industry: Professional sports VIP hospitality
Location: BB&T Center in Sunrise, Florida
Integrator: ICOR International Systems
Project: Florida Panthers CLUB RED VIP Luxury Lounge