BlueFox Count + BrightSign

Measure real time occupancy to trigger digital signage playback target

The current COVID-19 epidemic situation has proven to our customers in retail, hospitality, and out-of-home advertising the value of understanding footfall traffic to more effectively measure marketing and sales performance, especially in unpredictable environments. It helps our customers make important decisions in real time.

BlueFox’s foot traffic analytics solution supports a wide range of BrightSign media players. BlueFox Count is able to send real-time alerts when a location surpasses its capacity and trigger signage to display “Please wait outside” messaging until it’s safe to enter.


  • Measures real time occupancy to trigger digital signage playback target
  • Counts people by sensing smartphones - no app or beacon needed
  • Triggers digital signage playback to match occupancy levels
  • Sends real-time alerts to store managers when a location surpasses its capacity
  • Determines dwell times & reports on occupancy trends


  • Real time counts determine occupancy using a Bluefox enabled BrightSign player with an installed wireless module
  • Digital signage content playback is triggered to match occupancy levels to inform patrons when it is safe to enter facilities

About Us

BrightSign LLC is a privately held company located in Los Gatos, California founded in 2002 by Anthony Wood, the inventor of the digital video recorder (DVR) and Roku. BrightSign is the global market leader in digital signage media players, as reported by IHS every single quarter from 2013 to present in its "Global Market for Digital Signage" research study, which publishes market share of all media players and PC-based signage solutions combined. BrightSign players are known for their signature reliability, affordability and ease-of-use by the commercial digital signage market worldwide.

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