Retail Digital Signage
Power immersive in-store digital signage, monetize retail media, and personalize shopping journeys with AI at the edge.
Redefining Retail Engagement
Today’s shoppers want more than standard signage — in fact, 63% of consumers expect personalized, seamless services that attract, engage, and drive them to buy1. With the right digital signage players and AI-powered capabilities, retailers can deliver immersive shopping experiences that support scalable retail media monetization and future-proof in-store engagement.
Personalized, Real-Time Shopping Experiences
Deliver engaging, data-driven interactions that increase sales, reduce friction, and build lasting loyalty.
- Personalize content based on shopper behavior, demographics, or location with privacy-safe AI at the edge.
- Drive engagement via lift-and-learn, RFID, or motion triggers to deliver relevant product information.
- Showcase immersive 4K/8K content and video walls proven to outperform static signage by 64%.2
- Push real-time promotions and updates based on inventory, time of day, or shopper presence.
Let’s Bring Your Vision to Life
Whether you already know what you want or need expert guidance on creating memorable in-store experiences, our team helps you deliver impactful digital signage that connects with shoppers.
Always-On Media & Measurable ROI
Convert in-store traffic into reliable revenue streams with retail media networks.
- Minimize downtime and maximize revenue with BrightSign players’ self-healing capabilities and industry-leading reliability.
- Scale players easily with bsn.Control’s free provisioning tools.
- Attract national spend with ad-ready infrastructure, programmatic campaigns, and proof-of-play logging.
Seamless, Data-Driven Retail Analytics
Unlock advanced personalization, analytics, and engagement with AI in retail — without sacrificing performance, security, or scalability.
- Reduce latency and dependency on cloud-based AI with built-in NPUs that run AI models locally — like BrightSign’s LS and XT Series 5 players and Series 6 players.
- Ensure flawless 4K+ playback even with machine vision running in parallel, thanks to dedicated architecture that separates AI tasks from video processing.
- Prepare for a more personalized future with high-performance players and next-generation capabilities.
Built for Retail. Trusted Worldwide.
BrightSign is the trusted solution behind global retail deployments, powering digital signage networks across thousands of locations. Our purpose-built players and software deliver the reliability, scalability, and control retail environments require — whether you’re enhancing customer experience, monetizing in-store media, or preparing for AI-powered personalization.
- Trusted by top global retailers
- Enterprise-ready and built to scale
- Legendary reliability with 24/7 uptime
- Free device management software via bsn.Control
Get a Free Proof of Concept
Submit the form to connect with a BrightSign expert and create a custom solution for your business.
Digital Signage Solutions for Retail
See how retail customers use BrightSign products and solutions for in-store digital signage, revenue-generation, and beyond.
IKEA wanted to create a high-tech, immersive, and interactive experience that would inform and delight customers. Working with their design team, BrightSign brought to life a solution that was more:
- Cost-effective – Our players offered an affordable and reliable solution for implementing a synchronized 4K video experience, reducing costs.
- Engaging – Customers spent more time with the display and interacting with salespeople.
- Customized – Our players allowed pieces of furniture to be animated or transformed into interactive information points, delivering customer-specific content.
For their flagship store, Levi’s wanted a modern, welcoming, and impactful environment. Teaming up with Reflect and D3, BrightSign delivered a unique installation experience that was:
- Striking – Two BrightSign XD players powered more than 10 million LED lights, a 41-foot curved panel, and an 82-foot-wide U-shaped panel.
- Brand-aligned – A cohesive customer experience throughout the entire store.
- Reliable – Levi’s counted on our self-healing system in one of the world’s most prominent public spaces.
Olyns created a network of AI-powered “Cubes” that made recycling more accessible and engaging, while also driving revenue through a retail media network and deployment that was more:
- Sustainable – Ad revenue funds the recycling platform, helping reduce plastic waste while supporting a self-sustaining model.
- Scalable – Wovenmedia’s CMS and BrightSign players enable quick updates, centralization, and growth across retail locations.
- Reliable – BrightSignOSTM delivers continuous uptime and flawless playback, ensuring every Cube runs smoothly.
BrightSign HD6
BrightSign XD6
BrightSign XC5
BrightSign XT5
BrightSign XD5
BrightSign HD5
BrightSign LS5
BrightSign AU5
BrightSign XT4-T
BrightSign XT4
References
- Salesforce. (n.d.). What Are Customer Expectations, and How Have They Changed? (n.d.). Salesforce. Retrieved July 28, 2025, from https://www.salesforce.com/resources/articles/customer-expectations/
- Digital Signage Today. (2022, July 15). 100 proven ROI-driven digital signage statistics (2022). Digital Signage Today. Retrieved July 28, 2025, from https://www.digitalsignagetoday.com/blogs/100-proven-roi-driven-digital-signage-statistics-2022