Enabling highly targeted audience engagement with Bi-directional communication between BrightSign Digital signage and mobile devices
BrightBeacon improves the overall digital signage experience by increasing audience engagement and creating a highly targeted, personal experience on two screens. Using Bluetooth Low Energy (BLE) beacon technologies, 2-way communication between BrightSign digital signage and mobile devices is achieved and allows for the delivery of highly targeted promotions based on location as well the ability to control digital signage playback from a mobile device. The BrightSign player requires the Wireless/Bluetooth module in order to implement BrightBeacon features and capabilities into BrightSign presentations via BrightAuthor or via scripting with BrightAuthor:connected.
Unique, personal experiences with digital signage and mobile devices can be created for virtually any application
Basic BLE Beacons
|Batteries required||BrightSign players can power USB beacons without batteries for 1-way communication applications|
|Content sized for and viewed only on mobile devices||Delivers both mobile messaging and matching digital signage playback which unleashes an immersive audio/video experience|
|1-way communication||Supports 1-way & 2-way communication between digital signage and mobile devices such as displaying a personal welcome and allowing the user to interact with the signage.|
|Non-programmable, limited to 1 beacon||Completely programmable solution with multiple beacon UUIDs supported, easy re-purposing of beacon and app associations to support new use cases. Remote updates to targeted content transmissions, interactive controls and location settings