Transform the Customer Experience in Banking

Regional banks and credit unions are transforming the in-branch experience with dynamic, remotely managed digital signage solutions. But for the switch to be worthwhile, banks need to be confident that their digital signage will be easy to deploy on day one and evolve as their needs change.

BrightSign and Korbyt have collaborated on a joint solution based on years of experience crafting digital signage solutions for banking institutions. With our combined expertise, banks can deliver real-time, targeted content that strengthens community relationships, ensures compliance, and modernizes branch communications — without adding operational complexity.

A New Era for Local Banking

Local banks and credit unions have long been the anchors of their communities — trusted advisors helping families save, small businesses grow, and neighbors invest in their futures. But customer expectations are shifting fast. Today’s visitors want the same digital convenience they enjoy online when they walk into their local branch.

Static posters, printed rate sheets, and brochures no longer capture attention or reflect the responsiveness customers expect. To stay competitive, regional institutions are modernizing their lobbies and branches with banking digital signage solutions that combine human service with real-time digital engagement.

How Modern Digital Signage Improves Customer Experience

This transformation isn’t about replacing personal relationships — it’s about enhancing them. Dynamic, data-driven content can strengthen trust, highlight community involvement, and make every visit more relevant and valuable for the customer. It’s part of a larger push to elevate the customer experience in banking through meaningful, technology-enhanced interactions.

The Shift from Static to Dynamic Storytelling

Digital signage allows financial institutions to move from one-size-fits-all messaging to adaptive, localized storytelling. Instead of manually replacing posters or rate cards, teams can update content instantly across all or select branches from one central location.

Examples of dynamic content include:

• Real-time rate displays that update automatically across all screens
• Localized promotions for a particular region or branch
• Timely educational content, such as seasonal budgeting tips or cybersecurity reminders

This agility reinforces brand trust through transparency and responsiveness. A branch can display new content quickly and manage it all from a single, secure CMS.

And with Korbyt’s ability to pull approved assets directly from repositories like Microsoft SharePoint or a digital asset management solution (DAM), teams can even automate playlist updates, ensuring consistent storytelling and compliance without extra manual effort.

Enhancing Local Community Engagement

Delivering a great customer experience in banking requires relevance and true connection with the community. Digital signage makes that possible by allowing branches to blend digital efficiency with a human touch.

When customers see content that reflects their community and values, they stay longer and engage more deeply. Branch teams also gain a communication tool that supports human connection, helping staff start conversations, highlight services, and create a sense of belonging.

To that end, today’s banks are using screens to:

• Showcase community initiatives like sponsorships, scholarships, or volunteer programs
• Display customer testimonials or local success stories that inspire trust
• Highlight events like loan workshops, college planning sessions, or credit-building webinars

Operational Efficiency with Remote Content Management

For growing financial networks, maintaining content across multiple locations used to be a logistical challenge. With BrightSign and Korbyt, it’s now a seamless, centralized process.

BrightSign’s remote management and monitoring ensures players are easily deployed, and stay operational, while Korbyt’s CMS ensures approved content and playlists flow automatically to targeted branch screens. The result is efficient, reliable operations that keep every branch aligned.

Through remote content management, teams can:

• Schedule campaigns and updates across all locations
• Deploy players and control device performance and connectivity through a single dashboard
• Ensure accurate and compliant information on every screen

This reduces manual workload and levels the playing field. Smaller banks gain the same communication agility that national institutions enjoy without the large staff, technical support, or overhead.

Forging a Path to Affordable Digital Transformation

No longer reserved for global or even national banks, digital signage has become one of the most practical entry points for banking digital transformation. Modern platforms like BrightSign and Korbyt make it affordable, scalable, and easy to manage.

Key benefits include:

• Reduced printing and distribution costs with instant digital updates
• Faster campaign rollouts with no waiting for printed materials
• Improved ROI through more relevant, data-driven messaging

By starting with digital signage solutions, local banks can modernize branch communications and then expand into connected workplace experiences such as employee messaging, meeting room signage, and internal dashboards — all within the same Korbyt CMS environment.

BrightSign & Korbyt’s Role in Enabling Local Impact

BrightSign and Korbyt are empowering banks to scale their digital transformation securely and reliably.

BrightSign provides secure, reliable, and high-performance media players that banks depend on. Whether supporting a single-branch rollout or hundreds of displays across regions, BrightSign provides a platform that IT teams can trust with:

• High reliability and uptime
• Remote device management, content scheduling and failover support
• Real-time status updates
• Future proof with AI-ready, high-performance players
• A five-year warranty^*

Korbyt complements this with a powerful CMS that ensures every branch message lands effectively. With the largest software ecosystem in the industry, teams can work with their existing tools to automate updates, streamline workflows, and ensure compliance — all while maintaining creative flexibility. Korbyt offers:

• Continuous, uninterrupted content delivery
• Prebuilt templates and AI-powered playlists
• Streamlined workflows and an intuitive user interface
• Flexible deployment options for future growth

Together, BrightSign and Korbyt deliver an enterprise-grade banking digital signage solution purpose-built for financial institutions.

Our Partnership in Action: Modernizing a Global Bank’s Signage Network

BrightSign and Korbyt collaborated to upgrade a global bank’s network of more than 5,600 branches with 9,700+ digital signage endpoints. The deployment delivered segmented messaging and real-time updates across the network, saving time for branch teams while boosting customer engagement through dynamic, localized content.

BrightSign and Korbyt: Building Stronger Community Connections

At its core, this digital evolution in branch communication isn’t about screens; it’s about connection. BrightSign’s reliability and Korbyt’s intelligent CMS create scalable, secure, and highly engaging banking communications, bridging the gap between enterprise reliability and community-focused storytelling to help local banks modernize without losing their neighborhood identity.

By combining these strengths, banks and credit unions can confidently modernize their messaging strategy, turning every branch into a connected, community-focused experience. The result is stronger relationships, smarter operations, and a consistent brand presence across every location.

Ready to learn more? See how digital signage can modernize your local branch experience.

^{*Warranty program applies to Series 5 and beyond players purchased from BrightSign after November 1, 2024. Warranty program does not apply to accessories.}