PAI Brings retail theatre to Nickelodeon flagship

PAI used BrightSign players to deliver an immersive audio-visual scheme at Nickelodeon’s European flagship store at 1 Leicester Square, London.

Positioned in the heart of one of the world’s prime retail and tourism destinations, the store offers the perfect platform to showcase the global entertainment brand and its internationally-recognised characters.

Appointed by SmartDesign Group, PAI installed more than 40 digital displays, a range of short throw and glass projection, touchscreen technology and audio equipment. On approaching the store eyes will be drawn to the striking landscape video wall behind the windows on the upper level. Inside seven screens make up a vertical feature, which connects the two floors and sees vibrant content move up and down

Distribution and control comes via a Pharos system, paired with 26 BrightSign LS422 networked media players supporting 1080p30 video playback and six LS322 commercial audio devices. PAI currently uses a VPN to upload content remotely, but plans to use the BrightSign Network in future.