Touch Screen and Barcode Interactive Kiosks

BrightSign digital players are at the heart of new interactive kiosks developed for sportswear manufacturers ODLO to showcase a new range of high-technology cycling undergarments. Customers can explore product features and options via a combination of audio-visual presentations, touch screen interactivity and barcode scan abilities in kiosks designed and implemented by AV integrators Imaculix.

"BrightSign's versatility and ease of use allowed us to easily create a very complex interactive display with multiple interactive devices. In this case, the built-in support for touch screen and bar code scanning - and support of multiple languages - helped us to make the experience effortless and intuitive for ODLO's customers. ODLO is very pleased with the result."- Andy W. Bohli, CEO of Imaculix

Key Facts

Industry: Retail

Location: Retail outlets throughout Europe

Project: BrightSign HD1010 based interactive kiosks built to promote and educate customers about a new line of biking underwear. The kiosk uses both touch screen and barcode scanning interactivity and supports German, French and English languages

BrightSign Solution

  • BrightSign HD1010-based kiosk with touch screen interactivity and barcode scan abilities
  • Supports 24 biking underwear products; each with 5-9 hot spots of detailed information and available in 3 languages: German, French and English
  • Price tag barcode scanner interactivity displays key facts and benefits of the product scanned
  • Product finder feature helps customers easily scan the many products and uses touch screen interactivity
  • The kiosk's display is powered down and up via and RS232 connection and use of a remote control by store managers
  • Utilizes BrightSign Network for content updates and eventually employee training
  • Imaculix used BrightAuthor to create the complex kiosk operation which has about 3600 assets with connections to each other via touch and barcode trigger events.

Challenges

  • Bring value to the new product line of bike underware by highlight it in a special way
  • Showcase and educate customers on the new padding technology built into their cycle clothing.
  • Small budget, but high-end look
  • High reliability and simplicity in use
  • Networkable for content updates and eventual remote employee training

Benefits

  • BrightSign's exceptional HD image and video quality
  • Affordability without sacrificing quality or feature capabilities
  • BrightAuthor allowed for easy creation of a very complex interactive display with multiple interactive devices and helped make the experience effortless and intuitive for ODLO and their customers

About Us

BrightSign LLC is a privately held company located in Los Gatos, California founded in 2002 by Anthony Wood, the inventor of the digital video recorder (DVR) and Roku. BrightSign is the global market leader in digital signage media players, as reported by IHS every single quarter from 2013 to present in its "Global Market for Digital Signage" research study, which publishes market share of all media players and PC-based signage solutions combined. BrightSign players are known for their signature reliability, affordability and ease-of-use by the commercial digital signage market worldwide.

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