Touch Screen and Barcode Interactive Kiosks

BrightSign digital players are at the heart of new interactive kiosks developed for sportswear manufacturers ODLO to showcase a new range of high-technology cycling undergarments. Customers can explore product features and options via a combination of audio-visual presentations, touch screen interactivity and barcode scan abilities in kiosks designed and implemented by AV integrators Imaculix.

"BrightSign's versatility and ease of use allowed us to easily create a very complex interactive display with multiple interactive devices. In this case, the built-in support for touch screen and bar code scanning - and support of multiple languages - helped us to make the experience effortless and intuitive for ODLO's customers. ODLO is very pleased with the result."- Andy W. Bohli, CEO of Imaculix

Key Facts

Industry: Retail

Location: Retail outlets throughout Europe

Project: BrightSign HD1010 based interactive kiosks built to promote and educate customers about a new line of biking underwear. The kiosk uses both touch screen and barcode scanning interactivity and supports German, French and English languages

BrightSign Solution

• BrightSign HD1010-based kiosk with touch screen interactivity and barcode scan abilities
• Supports 24 biking underwear products; each with 5-9 hot spots of detailed information and available in 3 languages: German, French and English
• Price tag barcode scanner interactivity displays key facts and benefits of the product scanned
• Product finder feature helps customers easily scan the many products and uses touch screen interactivity
• The kiosk's display is powered down and up via and RS232 connection and use of a remote control by store managers
• Utilizes BrightSign Network for content updates and eventually employee training
• Imaculix used BrightAuthor to create the complex kiosk operation which has about 3600 assets with connections to each other via touch and barcode trigger events.

Challenges

• Bring value to the new product line of bike underware by highlight it in a special way
• Showcase and educate customers on the new padding technology built into their cycle clothing.
• Small budget, but high-end look
• High reliability and simplicity in use
• Networkable for content updates and eventual remote employee training

Benefits

• BrightSign's exceptional HD image and video quality
• Affordability without sacrificing quality or feature capabilities
• BrightAuthor allowed for easy creation of a very complex interactive display with multiple interactive devices and helped make the experience effortless and intuitive for ODLO and their customers