BrightSign players power signage screens at Vue Entertainment
Success of eleven
cinema roll-out inspires wider installation
Cambridge, UK,
Wednesday, 3 May, 2017 – BrightSign, LLC®, the global market leader in digital
signage media players, today announced that its players have been chosen for a
digital signage rollout at Vue Entertainment, one of the UK’s largest cinema
chains. Digital Signage based on BrightSign XD232 players supplied by Midwich
has been installed by system integrator 360 Digital in eleven Vue Cinemas,
including a new site in Darlington.
Vue Entertainment
is transitioning from using static posters and low resolution retail
advertising as promotional platforms, to digitising across their estate of 85
cinemas in the UK. The chain initially commissioned 360 Digital to roll-out
digital signage based on BrightSign players to ten sites. This project included
digitising static posters already in place, installing a nine screen video wall
and upgrading the current retail advertising. With the ten site roll-out a
success, Vue asked 360 Digital to create a specification for a new-build cinema
in Darlington. Vue Entertainment has also invested in BrightSign Network
Enterprise Edition, allowing them to host content for distribution to their
cinemas.
“Vue is very
pleased with the installation and overall solution for all digital sites, and
is planning a further roll-out. The content deployment and technical services
teams manage the network on a day-to-day basis with very few issues,” said
Terry Podesta, Director of 360 Digital.
“The BrightSign
XD232 system was an ideal recommendation to Vue as this was without doubt the
most capable player and offered the best value for money. Vue is currently our
only UK client to be hosting their own content using the BrightSign Network
Enterprise Edition server software. The quality of the BrightSign solution gave
them the confidence to make this investment and commit to standardizing on
BrightSign for all future digital signage installations,” continued Terry
Podesta.
Vue uses a range of
content; mostly HTML5 and video, which delivers in-house promotions on snacks,
merchandise and memberships. A small team is able to manage playback from one
office, supporting the entire network. Specific movies and advertisements can
be displayed depending on the time of day and/or type of movie being shown,
ensuring relevant advertising is being delivered to the right audience, at the
right time. A big advantage of the digital platform is the ease with which
specific promotions like movie premier takeovers can be implemented.
Historically, all posters on-site would be changed for each movie. Of course,
now this can happen almost instantaneously and does not require a team
replacing posters.
“Vue’s decision to
install Samsung video wall displays, powered by BrightSign digital signage,
reinforces their vision to be the people’s first choice for cinema
entertainment. It was important that the technology was easy to use and would
create a powerful, reliable platform to communicate to their customers,” added
Mark Flowers, Business Development Manager for Retail Solutions at Midwich.
“Midwich were invaluable
in demonstrating and supplying top-rated brands of hardware and networking
solutions, along with technical support and training where required. The
logistics of stocking and delivering large quantities of hardware to each site
was a big help and ensured we could focus on the installations,” concluded
Terry Podesta.
The exact
configuration and specification of the signage depends on the size and layout
of each location. The Darlington site features 13 individual Samsung UE55D
screens installed and synchronized on the retail stand for food, drink and film
time advertising. A nine screen video wall, also with frame-accurate
synchronization by BrightSign, was added to showcase movie trailers within the
foyer, enticing customers to return for the latest movie releases. All screens
are driven from networked BrightSign XD232 players, in Full HD resolution. The
project is continuing into 2017 with further UK sites joining the BrightSign
Network.
For more
information about BrightSign’s complete portfolio of digital signage products,
visit
http://www.brightsign.biz.
About BrightSign
BrightSign LLC, the
global market leader in digital signage media players, is headquartered in Los
Gatos, California, with offices in Europe and Asia.
BrightSign manufactures media players, and provides free software and
networking solutions for the commercial digital signage market worldwide,
serving all vertical segments of the digital signage marketplace. From
entry-level BrightSign LS players to BrightSign 4K players offering
state-of-the-art technology and unsurpassed performance, BrightSign’s products
are known for their signature reliability, affordability,
ease-of-use, and market-leading technology. For more information, visit
www.brightsign.biz. Follow BrightSign at http://twitter.com/brightsign
and
http://www.facebook.com/BrightSignLLC.
# # #
BrightSign and the
BrightSign logo are registered trademarks of BrightSign, LLC in the United
States and other countries. All other trademarks are trademarks or registered
trademarks of their respective owners. Specifications subject to change without
notice.
About Us
BrightSign LLC, the global market leader in digital signage media players, is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign designs media players and provides free software and cloud networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the marketplace. BrightSign products are known for their signature reliability, affordability, market-leading technology and unsurpassed performance. Connect with BrightSign on Linkedin, Twitter, Vimeo, Facebook, YouTube and Instagram
Contact Us
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Global: +44 122 329 8500
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