The Société de Distribution Aéroportuaire (SDA), a joint venture between Aéroports de Paris and Aelia (Lagardère Services), has chosen BrightSign and TMM Communication to implement its strategy for digital communication at BUY PARIS DUTY FREE, the retail brand created by SDA.
The flagship store at Charles de Gaulle airport in Paris opened March 27, 2012 and is equipped with seven double horizontal ceiling-mounted screens, and a wall of screens spanning 9 square meters.
A second store opened June 28 in the new departure lounge of Terminal 2E at Charles de Gaulle, and was exclusively equipped with high-impact formats: a pair of display walls covering 14 square meters apiece, and a column comprised of 36 synchronized screens.
The technical study, project management, content integration and installation of the digital signage solution was conducted by TMM Communication. The company selected BrightSign players because they offered the reliability to withstand the 24/7 nature of an airport setting, and the ability to synchronize HD video flawlessly, across multiple video walls.
“BrightSign’s players deliver high-quality video content, perfectly synchronized to the 46- and 70-inch Samsung displays in massive video walls, as well as the architectural arrangement of 36 43-inch Hyundai screens situated in a circular column,” commented Michel Baronnier, President of TMM Communication. “This impressive installation truly captivates the attention of travelers as they make their way through the duty-free shopping area."
Mr. Baronnier further explains, “After the successful installation at FNAC, we were confident in using BrightSign products for this innovative and incredibly high-impact installation. In addition to a quick deployment timeline, we also appreciated the players’ low consumption of electricity, because you can imagine the result behind a 36-screen video wall had we used 36 400w PCs!”
Industry: Airport Retail Stores
Location: Charles de Gaulle Airport, Paris
Integrator: TMM Communication
Project: Point-of-Sale Digital Communications at Buy Paris Duty Free