the cruise holiday provider, have opened the UK’s first interactive holiday
store in Manchester. Handy AV were commissioned to design and install new mixed
office and interactive store in Salford’s Lowry Outlet Mall. Opened in January, the store
offers customers a truly unique space in which to select their next cruise
holiday. Visitors can view, configure and purchase the latest cruise holiday
opportunities on one of twelve 22” iiyama touch screen terminals.
Customers and passing shoppers are greeted by in window screens and a 2x2 video
wall showing 4K video content and images delivered by BrightSignXT243 media players
Launched in 2000, Cruise 1st has always been different to other travel agencies -operating from a boat in Manchester’s Salford Quays for much of its existence. In the intervening years, due to the increasing popularity of cruising holidays, it experienced significant growth and outgrew its first premises. So, when development owner Peel Holdings offered them a prestige unit in its newly redeveloped Lowry Outlet Mall it took the plunge. Cruise 1st is planning to further enhance the window signage from the office side of the building onto the quayside during 2018, with Handy AV developing a bespoke solution for this.
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