Kitchen remodeling, kid off to college, recreational toys, and even business inventory can all require one thing – storage space. These days, however, simply offering secure, temperature-controlled units at a fair price is no longer the key to winning customers and their loyalty. The pendulum has swung back to a customer service focus; a principle that is a number one priority for CubeSmartsm (NYSE: CUBE), a leader in the $20+ billion self-storage industry. A re-evaluation of strategies just over a year ago led the company to shift its focus from simple storage, to offering a full menu of services and amenities to meet the growing and changing trends of individual and business customers. With stores in 26 states (as well as the District of Columbia), the challenge for CubeSmart was how to present this expanded menu of product offerings while at the same time provide a consistent customer experience with each location, and ensure identical brand messaging and product/service information nationwide.
Industry: Self-Storage and Logistics
Location: More than 350 CubeSmart locations throughout 44 states, the District of Columbia and Puerto Rico
Integrator: Flixio Studios
Project: An interactive solution to unify brand, product and service messaging utilizing network-connected digital touch screens
Each installed CubeSmart location has one BrightSign network-enabled HD1010 digital signage player and one 46-inch commercial-grade monitor
"Ensuring consistent brand, product and service messaging across more than 350 nationwide locations, increasing workforce productivity and improving customer service seemed like a tall order for a single solution. But the BrightSign player/software/network solution combined with Flixio's engaging content on all-inclusive touch-screen displays has done it all."
- Joel Keaton, Vice President of Marketing at CubeSmart