Candy maker Just Born, Inc., creator of the much-loved chick- and bunny-shaped marshmallow PEEPS® as well as brands, chose BrightSign as its preferred digital signage solution for the company's flagship retail store, Peeps & Company™. A series of large, interactive digital displays adorn the walls throughout the store, which are synchronized with lighting and music, to provide a truly immersive customer experience. Displays are easily updated by store managers to reflect seasons, holidays and changes in products.
"The overall environment—changes in color and mood to reflect the different seasons and highlight the assorted brands choreographed with music, background tones and video clips captivates shoppers in sensorial delight. BrightSign provides video quality, synchronization and ease of management that will enable Peeps & Company to continue to offer shoppers a fresh new sensory experience each time they visit the store."- Kathy Bassininski, VP of Brand Development and Corporate Services for Just Born, Inc.
Design/Integration: RTKL, Inc.'s Special Systems Design Group and One Solution Lighting
Industry: Retail Store
Location: Peeps & Company in National Harbor, MD
Project: Large, interactive digital displays are mounted on the walls throughout the store, with the varied display messages, music and sound synchronized with the designs on the ceiling-mounted LED displays.
Recognition: ProAV 2010 Spotlight Award for Best Retail AV Project