Download our latest BrightSign Software

MAP Policy

Policy for USA and Canada

Minimum Advertised Price Policy

To protect the investment made by our resellers and the reputation of our brand, BrightSign LLC (“BrightSign”, “we”, “us” or “our(s)”) has unilaterally adopted a MINIMUM ADVERTISED PRICE POLICY (the “Policy”).  The Policy is designed to provide our customers with access to strong pre-sale and post-sale support from the distributors and resellers of our products (collectively, “Resellers”) and to enable our products to compete more successfully.

BrightSign has adopted this Policy unilaterally, and BrightSign will enforce this Policy unilaterally.


This Policy applies to all parties reselling BrightSign-branded products on the internet, including via websites, banner ads, broadcast emails, destination pages, third-party sites, sponsored ads, web store listings, auction sites, and marketplace site searches/feeds (collectively “Resellers”).  In addition, all BrightSign Resellers who resell BrightSign products to a third-party Internet seller are required to inform the third-party internet seller of the Policy, and also to notify BrightSign of the name and contact information for the third-party internet reseller.  This Policy also applies to printed mass media (including trade journals, magazines, and newspapers), printed catalogues, and direct mail advertising.

MAP Policy

The MAP price at which all BrightSign Products may be advertised shall be no less than 100% of the list prices for those products as set forth in the then-current listings on BrightSign’s company web store.

Each distributor or reseller is free to determine the price at which it will advertise BrightSign Products for resale.  Similarly, BrightSign is free to determine which companies it will do business with, and which it will not.  BrightSign’s unilateral policy is not to sell its products, directly or indirectly, to a reseller if that reseller advertises or promotes any of BrightSign’s products in any of the media listed above at a price that is lower than the minimum advertised price set out in this MAP Policy.

Actual prices charged to customers may be provided by telephone, email response, in-store displays, product purchase confirmation webpages or communications, and any reduced price that a reseller wishes to place within a purchaser’s on-line shopping cart.  Statements such as “call for price” and “we will match any price” are permitted.

This MAP Policy applies only to advertised prices and does not apply to actual resale prices.  Resellers of BrightSign’s products remain free to sell these products at any price they elect.

Policy Enforcement

1. If a Reseller violates this Policy at any one store location, or on any associated website, then BrightSign will consider this to be a violation by the Reseller.

2. BrightSign reserves the right to cancel any pending orders, restrict future orders, or suspend a Reseller’s account if BrightSign has reasons to believe that:

i.   a Reseller has violated the provisions of this policy; or

ii.  a Reseller intends to violate this policy.

BrightSign or its Policy administrator shall be solely responsible for determining whether a violation of the Policy has occurred.  BrightSign may engage in monitoring of advertised prices of products covered by this Policy, either directly or via the use of third parties.  Third parties retained by BrightSign may engage in monitoring of website advertising, including but not limited to review of advertised prices.

BrightSign does not ask for, nor will it accept, any assurance of compliance or agreement with this Policy from any Reseller.  BrightSign will not discuss any conditions of acceptance relating to this Policy.  BrightSign sales representatives are not permitted to discuss or influence this Policy with Resellers, and BrightSign sales representatives have no authority to waive this Policy.  No agent of BrightSign is authorized to request or accept an agreement or assurance of compliance regarding this Policy.

This Policy to subject to change or cancellation by BrightSign at any time in its sole discretion.

All Policy-related questions should be directed to