France's Largest Retail Digital Signage Network

FNAC, France’s largest retail chain of personal computers, books and music, added an expansive digital signage network as part of the company’s ongoing commitment to provide their customers with an enhanced shopping experience. A network of 1,500+ BrightSign controllers are the vanguard of a project delivering coordinated content and stellar playback quality to some 3,000 displays at 80 of FNAC’s retail stores strategically located throughout France. At the project’s completion, as many as 4,000 BrightSign units will be installed at FNAC outlets across nine European countries.

Key Facts

Integration Company:

TMM Communication

Industry:

Retail Chain

Location:

80 FNAC retail stores throughout France & additional outlets throughout Europe

Project:

Networked digital sign displays installed across all 80 retail stores in France for in-store promotions including ticket sales, TV sales and other products.

BrightSign Solution

• 1,500 BrightSign players drive more than 3,000 digital displays in 80 FNAC retail locations throughout France.
• An additional 1,500 BrightSign units have also been installed outside of France in major retail outlets throughout Europe
• The BrightSign players are all networked and managed from FNAC’s head office using BrightSign Network and a customized software interface designed by integrator TMM specifically for FNAC.
• 1080i Video and image playback

Project Challenges

• Deliver coordinated messages to thousands of displays across the chain
• Dynamically display and update information about events or concerts with images and video clips
• Support plans to expand the network across nine countries

BrightSign Benefits

• Simple and reliable remote management
• Quality, integrity and reliability reinforce FNAC brand values
• Future-proofed: able to expand with network growth and support tomorrows standards-based televisions and monitors

The digital signage solution TMM designed for FNAC using BrightSign players was the recipient of the 2010 Golden Screen Award (Ecrans d’Or) for the best digital signage installation in the retail category by the French Digital Signage Association, APCAD.